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Lisbania Guzman

Marketing Specialist

Marketing Automation | Email Marketing | Demand Generation

Washington D.C. Metro Area

Section title

Lisbania Guzman's Email Addresses & Phone Numbers

Lisbania Guzman's Work Experience

Siemens Healthineers

Marketing Specialist

March 2017 to August 2018

Tarrytown, NY

CARFAX

Marketing Automation Specialist

April 2019 to November 2020

Centreville, VA

Strayer University

Email Marketing Analyst

September 2018 to April 2019

Herndon, VA

Lisbania Guzman's Education

SUNY Polytechnic Institute

Bachelor's Degree, Communication and Information Design

2011 to 2015

COOP Apprentice

Digital Marketing

2015 to 2015

Lisbania Guzman's Professional Skills Radar Chart

Based on our findings, Lisbania Guzman is ...

Easygoing
Strong sense of self
Straightforward

What's on Lisbania Guzman's mind?

Based on our findings, Lisbania Guzman is ...

50% Left Brained
50% Right Brained

Lisbania Guzman's Estimated Salary Range

About Lisbania Guzman's Current Company

Siemens Healthineers

• Supported daily analytics operations for 50+ countries on global site, including new user onboarding, campaign coding, demand generation dashboards and process compliance• Conducted 1-on-1 trainings by consulting stakeholders and senior management to translate their digital marketing KPIs into an action plan for ongoing optimization • Researched and identified appropriate tools to support defined BI goals •...

Frequently Asked Questions about Lisbania Guzman

What company does Lisbania Guzman work for?

Lisbania Guzman works for Siemens Healthineers


What is Lisbania Guzman's role at Siemens Healthineers?

Lisbania Guzman is Marketing Specialist


What is Lisbania Guzman's personal email address?

Lisbania Guzman's personal email address is l****[email protected]


What is Lisbania Guzman's business email address?

Lisbania Guzman's business email addresses are not available


What is Lisbania Guzman's Phone Number?

Lisbania Guzman's phone (206) ***-*324


What industry does Lisbania Guzman work in?

Lisbania Guzman works in the Marketing and Advertising industry.


Who are Lisbania Guzman's colleagues?

Lisbania Guzman's colleagues are Jessica Lloyd, Larissa Postell, Erik Luetkehans, Becca Gaspard, Mark Williams, Yonis Dirie, Cindy Gardner, LaToya Bostick (Hairston), Alex J., and Radhika Kunu


About Lisbania Guzman

📖 Summary

Marketing Specialist @ Siemens Healthineers • Supported daily analytics operations for 50+ countries on global site, including new user onboarding, campaign coding, demand generation dashboards and process compliance• Conducted 1-on-1 trainings by consulting stakeholders and senior management to translate their digital marketing KPIs into an action plan for ongoing optimization • Researched and identified appropriate tools to support defined BI goals • Produced scalable user-friendly data visualization solutions that will support a wide variety of use cases From March 2017 to August 2018 (1 year 6 months) Tarrytown, NYMarketing Automation Specialist @ CARFAX • Built and executed 8-10 automated marketing campaigns weekly, using Marketo, HTML/CSS, and Javascript• Produced landing pages and templates to host lead capture forms• Generated complex database queries against Boolean, string, date, and integer database fields using AND, OR, NOT, EQUALS, and datxe logic operators• Coordinated with segment marketing teams and internal stakeholders to schedule and manage email priorities, also provided best practices like A/B testing to meet customer engagement goals From April 2019 to November 2020 (1 year 8 months) Centreville, VAEmail Marketing Analyst @ Strayer University • Increased enrollment by 180%, created email adhocs in Eloqua to help students and alumni refer prospects • Analyzed ongoing email reporting documents and provided insights to optimize campaigns• Strategized email content and designed templates to develop marketing campaigns that drove engagement • Managed relationships with vendors to ensure projects were being done in a timely manner From September 2018 to April 2019 (8 months) Herndon, VACommunications Specialist @ Siemens Healthineers • Created 10-20 eblasts weekly in Salesforce, Oracle Eloqua, and 3rd party HTML templates to be deployed to our subscribers based off areas of interest• Provided metric reports to stakeholders and used results to conduct A/B testing when necessary • Studied subscribers behavior to discover best practices for sends, content, and preferences on our sites • Documented internal and external communication materials to support the organization's missions, objectives, and business goals From June 2016 to March 2017 (10 months) Tarrytown, NYCohort Captain @ COOP • Mentored a cohort of 12 recent graduates to adapt digital marketing and professional development skills • Assisted in instructing digital marketing workshops in topics such as SEO, SEM, paid social, analytics, as well as soft skills in communication, teamwork, career strategy and more • Guided individuals during resume and mock interview sessions which lead to launch of successful careers From February 2017 to June 2017 (5 months) New York, NY


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In a nutshell

Lisbania Guzman's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 0 month(s)

Lisbania Guzman's Willingness to Change Jobs

Unlikely

Likely

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