Marketing Automation | Email Marketing | Demand Generation
Washington D.C. Metro Area
Siemens Healthineers
Marketing Specialist
March 2017 to August 2018
Tarrytown, NY
CARFAX
Marketing Automation Specialist
April 2019 to November 2020
Centreville, VA
Strayer University
Email Marketing Analyst
September 2018 to April 2019
Herndon, VA
Siemens Healthineers
Communications Specialist
June 2016 to March 2017
Tarrytown, NY
COOP
Cohort Captain
February 2017 to June 2017
New York, NY
• Supported daily analytics operations for 50+ countries on global site, including new user onboarding, campaign coding, demand generation dashboards and process compliance• Conducted 1-on-1 trainings by consulting stakeholders and senior management to translate their digital marketing KPIs into an action plan for ongoing optimization • Researched and identified appropriate tools to support defined BI goals •... • Supported daily analytics operations for 50+ countries on global site, including new user onboarding, campaign coding, demand generation dashboards and process compliance• Conducted 1-on-1 trainings by consulting stakeholders and senior management to translate their digital marketing KPIs into an action plan for ongoing optimization • Researched and identified appropriate tools to support defined BI goals • Produced scalable user-friendly data visualization solutions that will support a wide variety of use cases
What company does Lisbania Guzman work for?
Lisbania Guzman works for Siemens Healthineers
What is Lisbania Guzman's role at Siemens Healthineers?
Lisbania Guzman is Marketing Specialist
What industry does Lisbania Guzman work in?
Lisbania Guzman works in the Marketing and Advertising industry.
Who are Lisbania Guzman's colleagues?
Lisbania Guzman's colleagues are Jessica Lloyd, Larissa Postell, Erik Luetkehans, Becca Gaspard, Mark Williams, Yonis Dirie, Cindy Gardner, LaToya Bostick (Hairston), Alex J., and Radhika Kunu
📖 Summary
Marketing Specialist @ Siemens Healthineers • Supported daily analytics operations for 50+ countries on global site, including new user onboarding, campaign coding, demand generation dashboards and process compliance• Conducted 1-on-1 trainings by consulting stakeholders and senior management to translate their digital marketing KPIs into an action plan for ongoing optimization • Researched and identified appropriate tools to support defined BI goals • Produced scalable user-friendly data visualization solutions that will support a wide variety of use cases From March 2017 to August 2018 (1 year 6 months) Tarrytown, NYMarketing Automation Specialist @ CARFAX • Built and executed 8-10 automated marketing campaigns weekly, using Marketo, HTML/CSS, and Javascript• Produced landing pages and templates to host lead capture forms• Generated complex database queries against Boolean, string, date, and integer database fields using AND, OR, NOT, EQUALS, and datxe logic operators• Coordinated with segment marketing teams and internal stakeholders to schedule and manage email priorities, also provided best practices like A/B testing to meet customer engagement goals From April 2019 to November 2020 (1 year 8 months) Centreville, VAEmail Marketing Analyst @ Strayer University • Increased enrollment by 180%, created email adhocs in Eloqua to help students and alumni refer prospects • Analyzed ongoing email reporting documents and provided insights to optimize campaigns• Strategized email content and designed templates to develop marketing campaigns that drove engagement • Managed relationships with vendors to ensure projects were being done in a timely manner From September 2018 to April 2019 (8 months) Herndon, VACommunications Specialist @ Siemens Healthineers • Created 10-20 eblasts weekly in Salesforce, Oracle Eloqua, and 3rd party HTML templates to be deployed to our subscribers based off areas of interest• Provided metric reports to stakeholders and used results to conduct A/B testing when necessary • Studied subscribers behavior to discover best practices for sends, content, and preferences on our sites • Documented internal and external communication materials to support the organization's missions, objectives, and business goals From June 2016 to March 2017 (10 months) Tarrytown, NYCohort Captain @ COOP • Mentored a cohort of 12 recent graduates to adapt digital marketing and professional development skills • Assisted in instructing digital marketing workshops in topics such as SEO, SEM, paid social, analytics, as well as soft skills in communication, teamwork, career strategy and more • Guided individuals during resume and mock interview sessions which lead to launch of successful careers From February 2017 to June 2017 (5 months) New York, NY
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 0 month(s)
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