A positive, and results-driven M&E reactive Associate Director of Events with a proven background in the achievement of budgets and business growth through the creation and execution of successful sales strategies and effective forecasting. Experienced in working with leading brands in the dynamic and competitive hotel industry with the primary focus on exceeding expectations for customer service
A positive, and results-driven M&E reactive Associate Director of Events with a proven background in the achievement of budgets and business growth through the creation and execution of successful sales strategies and effective forecasting. Experienced in working with leading brands in the dynamic and competitive hotel industry with the primary focus on exceeding expectations for customer service delivery whilst ensuring optimum revenue. Possesses excellent management skills, interpersonal communication and negotiation skills and the ability to develop and maintain mutually beneficial internal and external relationships. Enjoys being part of, as well as managing, motivating and training, a successful and productive team, and thrives in highly pressurised and challenging working environment. Trained in both Opera and Delphi.
Food and Beverage Operations Manager @ From November 2014 to Present (1 year 1 month) London, United KingdomAssociate Director of Events Sales & Operations @ • Event and group sales/ planning -– to manage and communicate the strategy to achieve top line revenue and drive conversion/ repeat business.
• Event operations and event kitchen – To manage GOP levels with a successful operation.
• Operations – to ensure all events run to a Hyatt standard, to effectively manage and maintain appropriate labour costs, to ensure maintenance and upkeep of our product.
• Kitchen – to analyse and manage the need for menus and planning, to support the kitchen team to achieve food cost.
• Budget planning – to produce and communicate the budget for revenue, COP and CAPEX each year From November 2012 to July 2015 (2 years 9 months) London, United KingdomMeeting & Events Sales and Operations Manager @ Hotel Portfolio: 119 bedrooms 7 meeting rooms max capacity 100; M&E Revenue Management - producing the annual budget, forecasting in line with monthly and weekly reporting. Presenting month end figures at BRM's. Co-ordinating the M&E bedroom market segment budget with the revenue manager.
Diary Management - yielding the rates, implementing strategy, diary management, ensuring conversion of enquiries.
Team management - managing the M&E executive, setting targets, conducting reviews, ensuring the team is motivated. Establishing “Personal developments plans” and succession plans with the team.
Sales Planning - Preparing the sales plan for the M&E office and motivating the team to achieve, identifying areas for growth, maximising potential.
Communication - Liaising with the regional pro-active sales team, HOD's, Operations Manager, GM and all departments.
Developing Key Accounts - re-contracting key accounts, monitoring production and developing the relationship with bookers.
Office Management - making sure that functions sheets are prepared on time and communicated with relevant departments, ensuring effective time management to carry out tasks
Deputy responsibilites - In the absence of the GM I would deputise and assume all responsabilities of the GM. System - OPERA From October 2009 to November 2012 (3 years 2 months) Meeting & Events Sales Manager @ Hotel Portfolio: 210 bedrooms 12 meeting rooms max capacity 100; Promotion of the facilities available to key target markets, through field sales, telesales calls, show rounds, networking.
Generating leads and nurturing strong relationships with key accounts
Negotiating contract renewals and the signing of new key accounts
Converting enquiries through to contract and deal closure
Identifying new target markets and monitoring market trends
To keep up to date with industry and competitor developments
Creation and responsibility to carry out the Sales and Marketing Plan
Yield management and constant review of the selling strategies
Management of the diary
Responsibility for any sales material, advertising and PR involvement
Weekly Duty Manager shifts - in manager in charge of the hotel and all staff/guests From January 2009 to October 2009 (10 months) Meeting & Events Diary Manger @ Hotel Portfolio: 1080 bedrooms 27 meeting rooms max capacity 350; Diary Management -Dealing with, negotiating and converting new enquiries. Up selling on converting business. Monitoring trends and communicating to the M&E sales Manger.
Reporting and attending strategy meetings - this involved continuously keeping myself up to date with budgets for M&E and the current financial position .Idea generation of ways to attract new business or convert business on the books. Reporting on sales / market trends and budget management.
Showarounds / networking at client events - arranging/attending site inspections of clients to the Hotel and arranging/attending client events both in house and externally. With a strong emphasis on client relationship building. From June 2008 to January 2009 (8 months) The Cumberland HotelSpecial Events Meeting & Events Sales Executive @ Selling 14 London Hotels as key Meeting & Events destinations to existing and new clients :
Dealing with new enquiries and specialising in “Special Event” enquiries (High revenue enquiries)
Negotiating with Agents and clients to close a sale.
Closing sales and passing bookings to the Hotels to deal with.
Contracting events -excellent attention to detail ensuring that the contracts are correct.
Awareness of over all budgets and achievement of sales targets
Champion for the Cumberland Hotel :
Being the Hotels representative in the Sales department and being the point of contact for the Hotel.
Managing the diary to ensure the optimum levels of revenue, continuous awareness of business trends to ensure the correct rates were set.
Advising proactive sales people on potential leads or new client opportunities.
Briefing the sales team on any revenue issues, re training, communication from the Cumberland Hotel
Weekly conference call with the General manager and Sales Director of the Cumberland Hotel on new leads/bookings, revenue, 7&30 day and monthly business review for year going forward.
Developing selling strategies to market the Cumberland to agents and clients. From November 2007 to June 2008 (8 months) Sales & Events Co- Ordinator @ Hotel Portfolio: 6 meeting rooms in each hotel with a capacity of up to 200 / 150 beds in each hotel.; My duties include both reactive and proactive selling of both Clarion Hotels in Limerick through foremost
Client relationship development and maintenance.
Account management of all key clients
Targeting new clients and target markets to ensure growth in not just revenue but also brand awareness.
Idea Generation and continuous reassessing of our current business model
Organising and planning of corporate meetings, special events and weddings.
Showarounds and attending daily operational meetings/HOD meetings to ensure effective communication between all departments.
Revenue/budget management, assisting forecasting of budgets and anticipation of current and future markets. From November 2005 to November 2007 (2 years 1 month)
H.S.I. Private Business School Lisa Toomey is skilled in: Hospitality Industry, Hotels, Event Management, Revenue Analysis, Yield Management, Account Management, Banquets, Budgets, CRM, Catering, Corporate Events, Customer Service, Event Planning, Hospitality, Hospitality Management, Hotel Management, Management, Marketing, Marketing Strategy, Negotiation, Resorts, Sales, Tourism, Trade Shows, Training
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