Creative, energetic and visionary professional with proven track record in merchandising, sales, product development, management, and marketing. Strong business acumen with the ability to execute a wide range of marketing and merchandising strategies designed to establish market presence and increase revenue and profitability. Proven performer who moves easily from vision and strategy to implementation and follow-through. Accomplished at managing high level relationships and negotiations.

Sr. Category Manager @ From 2013 to 2014 (1 year) Buyer/Senior Buyer @ Responsible for all Buying, Product Management, Vendor Relationships, Sales, Forecasting and Replenishment for Computers, Software, Peripherals, Office Supplies, Digital Cameras, Printing and Ink. Managed product advertising, direct mail, and in store displays. Coordinated with field operations to ensure flawless execution of merchandise. From March 2011 to January 2013 (1 year 11 months) Category Manager @ Complete ownership of sales and margin growth for PC Memory, USB Flash Drives, Flash Memory, Networking, and Surge and Power Categories, a combined annual volume of $300M. Developed long and short term category strategy, managed assortment decisions, negotiated pricing, created marketing plans, fine tuned in store presentation, and collaborated with inventory management organization to meet financial objectives. Negotiated annual contracts, coordinating sales and vendor strategy with e-commerce and contract counterparts. Developed and executed seasonal planning strategy for USB flash drives to simplify planning, inventory management and overall customer experience for key seasons like Back to School and Holiday Consistently delivered fashion and impulse promotional items for each selling season that grew incremental sales and profit and provided product differentiation From October 2007 to September 2010 (3 years) Merchant/Director @ Managed P/L of numerous product categories throughout 14 year career in merchandising organization. Responsible for managing business across multiple channels of retail, e-commerce and contract. Grew category revenue, profit, developed comprehensive marketing plans, managed several company wide product launches, and worked with the design team on exclusive products for the Furniture division. From December 1993 to February 2007 (13 years 3 months)

Bachelor's Degree, Business Administration and Marketing @ Lynn University From 1989 to 1995 Lisa Sfarzo is skilled in: Retail, Marketing Management, Merchandising, Marketing Strategy, E-commerce, Management, Inventory Management, Strategy, Sales, Marketing, Pricing, Negotiation, Leadership, Visual Merchandising, Profit