Building brands and business is my passion, and I approach it both strategically and creatively. A journalism background lends refreshing curiosity and energy to my management style, while the versatility and depth of my experience grounds my recommendations and decision-making. Developing and fostering relationships comes naturally to me, and the benefits of my social finesse extend from
Building brands and business is my passion, and I approach it both strategically and creatively. A journalism background lends refreshing curiosity and energy to my management style, while the versatility and depth of my experience grounds my recommendations and decision-making. Developing and fostering relationships comes naturally to me, and the benefits of my social finesse extend from business development to social media, and beyond.
Specialties: Marketing Management, Strategic Marketing, Advertising Account Management, Advertising Agency Management, Marketing Communications, Product Marketing, Sales and Sales Strategy, Copywriting, Digital Campaigns, Technical Writing, Videos, Tutorials, Demos, Video Production, Email Marketing Campaigns, Lead generation campaigns, Lead Generation Programs, Collateral Development, Sales Collateral, Direct Marketing Campaigns including direct mail, Social Media, Website Content, Blogging, CRM, SEO, Data, Utilities, Banking
Senior Product Marketing Manager @ WorldPay is a global card payment acquiring business operating in over 30 countries, which allows customers to accept card payments both at point-of-sale and over the Internet. The Company offers services across the entire payment value chain, including transaction capturing, merchant acquiring and transaction processing. From April 2015 to Present (9 months) Greater Atlanta AreaSoutheast Marketing Lead @ From March 2013 to April 2015 (2 years 2 months) Marketing Lead @ Lead marketing, public relations, social media and communications efforts for D.C.-based data visualization company in the business intelligence space. From February 2010 to December 2012 (2 years 11 months) Marketing Consultant/Owner @ Strong copy and technical writer with solid account management skills. Serve on consulting or contract basis for clients ranging from small businesses in need of marketing planning and execution services to medium/large companies looking to augment their marketing teams. (SMB and enterprise clients including but not limited to Juice Analytics, Stroller Strides, ForaCare, Francois & Co., Phillip Clark Builders, Cbeyond, AT&T, Fitzgerald+CO, 22squared.) From October 2001 to February 2012 (10 years 5 months) (Consultant - Lisa Waller, Inc.) Product Marketing Manager @ Managed marketing communications and promotions across Cbeyond product lines including writing and producing product demos and tutorials. From April 2008 to September 2009 (1 year 6 months) (Consultant - Lisa Waller, Inc.) Writer @ Authored and edited scripts for senior managment and provided copy and editing services for web-based and classroom based learning materials. From September 2004 to December 2005 (1 year 4 months) (Consultant - Lisa Waller, Inc.) Senior Account Executive @ Consultant on special project in Account Executive role on Southeast Toyota account. From February 2005 to May 2005 (4 months) Director of Candidate Marketing @ Directed all facets of marketing for multi-million dollar marketing/advertising budget including strategic planning, creative development, media placement, collateral development including ad agency management and direction. From January 1999 to October 2001 (2 years 10 months) Senior Account Manager @ Managed product division of Tennessee Valley Authority and Georgia-Pacific building products division advertising accounts. From January 1994 to January 1999 (5 years 1 month) Account Representative @ Responsible for planning and execution of retail and corporate advertising campaigns for Trust Company Bank, SunTrust Banks, Inc. and White Lily Flour. From January 1990 to January 1994 (4 years 1 month) Account Executive @ Managed General Electric Marine Services Division, Old Point National Bank and the City of Portsmouth advertising accounts. From January 1989 to January 1990 (1 year 1 month) Broadcast Media Buyer @ Broadcast Media Buyer on Piedmont Airlines, Norwegian Cruise Lines, NCNB Banks, Saucony Running Shoes. Recruited by then agency President Robert "Bob" Doherty based on presentation of creative in regional college advertising competition for Chevrolet; hired by McKinney & Silver in one-year assignment while agency was in review on Piedmont Airlines account (during USAir/Piedmont merger/acquisition). From January 1987 to December 1987 (1 year) Raleigh-Durham, North Carolina Area
Bachelor of Arts, Journalism @ University of North Carolina at Chapel Hill Lisa Richardson Waller is skilled in: Copywriting, Social Media Marketing, Marketing Communications, Online Marketing, CRM, Marketing, Marketing Strategy, Advertising, Creative Direction, Entrepreneurship, Product Marketing, Direct Mail, Email Marketing, Marketing Management, Strategic Planning
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