Salient Management Company
Marketing Data Analyst (Business Intelligence Software)
December 2016 to January 2020
New York State, United States
ROYAL DUTCH PHILIPS ELECTRONICS, LTD
Marketing Research Intern
July 2014 to December 2014
Shanghai City, China
SIEMENS SHANGHAI MEDICAL EQUIPMENT, LTD.
Team Assistant Intern
June 2014 to July 2014
Shanghai Suburb, China
JOHNSON & JOHNSON MEDICAL CO., LTD.
December 2013 to March 2014
Shanghai City, China
Customer Segmentation Manager
Charlotte, North Carolina
University of Rochester - Simon Business School
Master of Science (M.S.), Marketing Analytics
2015 to 2016
University of Technology Sydney
Bachelor's degree, Business
2013 to 2015
Bachelor’s Degree, International Economics and Trade
2011 to 2015
1. Data Analysis & Reporting• Build BI dashboards to quantify lead generation effort and digital campaigns effectiveness• Build and support high-level dashboards and communicate findings and strategic recommendations to management• Analyzed digital marketing campaign performance and identify opportunities for improvement• Developed back-end data processing solutions to address new front-end business reporting needs• Analyze web visitor journeys using... 1. Data Analysis & Reporting• Build BI dashboards to quantify lead generation effort and digital campaigns effectiveness• Build and support high-level dashboards and communicate findings and strategic recommendations to management• Analyzed digital marketing campaign performance and identify opportunities for improvement• Developed back-end data processing solutions to address new front-end business reporting needs• Analyze web visitor journeys using Google Analytics, LeadLander, LinkedIn and other systems2. Data Management• Collaborate with software engineers to design and implement data pipeline• Perform data validation exercises to assure data quality by creating and interpreting SQL statements and functions• Reconcile and manage data quality to resolve discrepancies3. Market and Competitor Intelligence Research• Build product benchmark across software critical capabilities to advise product roadmap and extract value proposition• Utilize various database including 3rd party and internet resources to support Sales team with knowledge-sharing, trends, research inquiries, competitive advantages, and other research duties
What company does Linghui Zheng work for?
Linghui Zheng works for Salient Management Company
What is Linghui Zheng's role at Salient Management Company?
Linghui Zheng is Marketing Data Analyst (Business Intelligence Software)
What industry does Linghui Zheng work in?
Linghui Zheng works in the Information Technology and Services industry.
💼 Past Experience
1. Linghui Zheng has the experience of data analysis and reporting, market and Competitor Intelligence research, market research internship at a large Korean electronics company, and customer segmentation manager at a lending company.2. Linghui Zheng has the experience of designing and implementing data pipeline, data validation exercises, Reconciliation and managing data quality, as a marketing research intern at a Korean electronics company, and as a sales intern at Johnson & Johnson Medical Co., Ltd.3. Linghui Zheng has the experience of collecting monthly sales records, summarizing sales trends, and reporting market insights.
Linghui Zheng is currently a Master of Science (M.S.) student at Simon Business School in Rochester, New York. Linghui received her B.S. degree in Business from the University of Technology Sydney in 2013. She also currently holds a Master’s degree from the University of Rochester in Marketing Analytics.Linghui Zheng has many years of experience in the business marketplace. She has held several management roles in companies such as Adidas ( textile and shoe maker) and Jingdong COX Industries Limited.egerator profiled Linghui Zheng in their article “The Challenge of Mastering Business Analytics.”In her most recent role as Marketing Analytics Coordinator at Jingdong COX Industries Limited, Linghui Zhang led the development of a marketing analysis tool for the company. The tool was developed in collaboration withuristic partners and it helps Jingdong COX Industries Limited managers to insights into their customers' behavior across channels.Linghui Zheng has also played an important role in several other companies. For example, she has been a Manager of Marketing at Adidas since December 2015. At Adidas, Linghui oversaw all external marketing activities, including concession sales, social media, and international sales.Linghui Zheng is highly prepared for her current role as Marketing Analytics Coordinator at Jingdong COX Industries Limited. She has previous experience in marketing analytics, international marketing, and marketing concessions. In her previous role, Linghui Zheng was able to develop a marketing analysis tool that helps Jingdong COX Industries Limited managers to insights into their customers' behavior across channels.
💡 Technical & Interpersonal Skills
Sales, Marketing, and Data Sciences Position at Salient Management Company, New York State Linghui Zheng held a Sales position at Salient Management Company from December 2016 to January 2020 in New York State. In this role, Linghui Zheng prepared and analyzed digital marketing campaigns and identified opportunities for improvement. She also built and supported high-level dashboards and communicated findings and strategic recommendations to management. Linghui Zheng is an experienced data analyst, having worked with software engineers to design and implement data pipeline. She also collaborated with software developers to build a product benchmark across software critical capabilities to advise product roadmap and extract value proposition. Linghui Zheng was also a Marketing Research Intern at ROYAL DUTCH PHILIPS ELECTRONICS, LTD from July 2014 to December 2014 in Shanghai City, China. As a Marketing Research Intern, Linghui Zheng gathered monthly sales records and documented sales bidding process. She also summarized sales trends and reported market insights.
Introversion (I), Intuition (N), Thinking (T), Judging (J)
1 year(s), 0 month(s)
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