I’m Lindsay Pichie, an experienced UX/UI designer, front end developer and usability enthusiast. I specialize in designing and developing delightful user experiences.
Companies I’ve collaborated with include Canada Post, Aga Khan Foundation, Canada’s Advanced Research and Innovation Network, HP, Bell, Rogers, Samsung, Cisco, Amnesty International, The Ottawa Hospital and more.
I believe that my work is not about me, but rather the clients company and the direction they're heading. By moving the focus from what they can do for me, to what I can do for them, I help move the client closer towards their goals and ultimately, to higher successes.
Web Development
- HTML5
- CSS3 + SASS
- JavaScript
- Responsive Design
- JQuery
- Sublime Text
- Git and Github
- Coffee Script
UX/UI Design
- Framer.js
- Sketch 3
- Wireframing and Prototyping
- Axure
- Adobe Photoshop, Illustrator + InDesign CC
- Accessibility
- Consumer Journeys, User Stories, Personas, Interviews, Task Analysis, Use Cases and Scenarios, A/B Testing etc.
Front End Web Developer + Senior UX/Visual Designer @ ○ HTML5, CSS3 and responsive design
○ Precompiled syntaxes such as Jade and Sass
○ JavaScript fundamentals, jQuery and using APIs
○ *Workflow automation and Javascript tooling with Gulp
○ *WordPress theme development (including converting HTML & CSS sites to WordPress themes, using custom post types and custom fields, etc.)
○ Version control and open-sourcing code using Git and Github
○ Paired programming & working in teams
○ Sublime Text
○ Best practices for modern web development
○ Website accessibility requirements From September 2015 to Present (3 months) Toronto, Canada AreaManager, User Experience and Design / Lead Designer @ Tasked with leading the creative design for the new Canada Post eVision — one of the largest online projects in Canada — which will involve a full end-to-end responsive and adaptive redesign, re-platforming and redevelopment of all of the online properties.
- Collaborated with Brand to develop new strategy for Digital
- Designed and developed Digital Design Standards documentation and best practice for CPC, including typography, iconography, advertising and photography standards
- Developed social media standards for imagery and advertising
- Lead redesign of Canada Posts website and tools
- Participated in Marketing and Content Strategy meetings and planning
- Collaborated with content team for updated content strategy
- Worked directly with developer's and technical team on major projects
- Currently leading the redesign of the estore
- UX, Wireframing, Mobile, Tablet, Responsive Design From July 2013 to Present (2 years 5 months) ottawa, canada areaFreelance Senior Designer @ - Management of small to large-scale projects
- Variety of design specific projects
- Web design and print design From 2006 to Present (9 years) Student @ From 2014 to 2014 (less than a year) Officer, Graphic Design | Online Channel Management @ Major Projects
- E-commerce Innovation Awards - Microsite Design
- Holiday/Santa Campaigns
- ePost.ca redesign and relaunch
- ePost.ca 2.0 design concepts
- Royal Wedding web takeover and marketing
- Precision Targeter Application design and marketing
- Canada Post Partner Program
- CFL/Holiday/Royal Wedding Takeover campaign design and planning
- Precision Targeter
Daily Tasks
- Managing and supervising contract designers
- Quality Assessment
- New campaign/landing page designs for CPC.ca
- Marketing/advertising initiatives on canadapost.ca
- Form/PDF design
- Mobile site design
- Brand management and corporate branding
- Daily maintenance and upkeep of website
- Banner design
- Brand control on website From November 2011 to July 2013 (1 year 9 months) Lead Graphic Designer @ Major Projects
- HP Tradeshow printing collateral
- PrintersPlus e-campaigns
- Presentation designs for HP/Market-Works
- Monthly newsletters
- PrintersPlus Website Redesign
- Presentations for the GOC Public Works and Government Services Canada (PWGSC)
Daily Tasks
- Creating and editing artwork and content
for e-campaigns
- Adhering to strict guidelines regarding brand
- Adhering to guidelines for a variety of publications
- Presentation design
- Web banners and icons
- Marketing pieces/brochures for print and online
- Editing/proofreading content for any online/print
- Managing customer relations with design department From 2008 to 2012 (4 years) Graphic Designer @ Major Projects
- Bell Mobility icons for Incentive campaign
- Rogers Play to Win
- Ottawa Hospital Annual Report
- CANARIE Annual Report
- World Partnership Walk
- House of Fine Carpentry Website
Daily Tasks
- Design/production of corporate identity
and collateral
- Large format design (ie banners, large scale
tradeshow pieces)
- Annual reports, publications, articles, fact sheets etc
- Website design/e-campaigns
- Brand management
- Presentation design
- Promotional products
- Writing for the web
- Photo manipulation/retouching From 2009 to 2010 (1 year) Graphic Designer @ - Logo’s, corporate identity packages, posters, pamphlets, menus, stationary, business cards, CD covers etc
- Website templates
- Strategies for project completion
- Brainstorming new concepts
- Storyboards
- Advertisings
- Modifying/re-touching images
- Preparing projects for print
- Invoicing, bidding for new projects
- Quality control work for web sites From 2007 to 2008 (1 year)
Bachelor of Arts (B.A.), Communication Studies Major @ Athabasca University From 2012 to 2015 Advanced Graphic/Web Design, Graphic Communications / Web Design / Multimedia @ Canadore College From 2005 to 2008 HackerYouPanet Lindsay Pichie is skilled in: User Experience, Interaction Design, Web Design, Graphic Design, Art Direction, Mobile Application Design, Logo Design, Corporate Branding, Branding & Identity, Typography, Corporate Identity, User Interface Design, Layout, Posters, Photoshop
Websites:
http://www.http//www.canadapost.ca,
http://www.facebook.com/lindsaypichie,
http://pinterest.com/lindsay0071