Lindsay Kaplan is a communications strategist, internet innovator, writer, redhead and raconteur. As VP, Communications at Casper, she launched the sleep startup with the founding team and directs brand messaging, press relations, and social media. Kaplan began her career in publishing, managing publicity and social media at Oxford University Press, Time Out New York, and Elle magazine. She worked on the agency side at Publicis, before bringing several startups to market, including Chloe + Isabel and DuJour Media. She has been interviewed by the Wall Street Journal, AdAge, New York Magazine, Salon, Popular Mechanics, Mashable, and CBS SmartPlanet, and has contributed writing to publications such as McSweeney’s, Gawker, and the book Mountain Man Dance Moves (Random House, 2006). She holds a B.A. in English & American Literature, Creative Writing and Philosophy from Brandeis University. Crunchie Award Winner for Casper, 2015 Digiday Content Marketing Awards Executive Judge, 2015 Shorty Award Winner, 2015 Social Media Week Speaker, 2015 Webby Awards Associate Judge, 2013-2015 Internet Week Advisory Committee, 2013-2015 International Academy of Digital Arts and Science, 2013-2015 Webby Award Winner for DuJour, 2013 BetaBeat Most Poachable Player in Tech, 2012 New York Observer Media Power Couple, 2011 NextNY Innovation Fellow, 2011

VP, Communications @ From April 2014 to Present (1 year 9 months) Greater New York City AreaVP, Consumer @ From November 2013 to April 2014 (6 months) Greater New York City AreaWriter & On-Air Talent @ From 2005 to 2014 (9 years) Director, Marketing @ From May 2013 to November 2013 (7 months) Director, Digital Strategy @ From August 2012 to May 2013 (10 months) Director, Marketing @ From September 2011 to August 2012 (1 year) Manager, Social Marketing & Strategy @ From October 2010 to September 2011 (1 year) Manager, Social Media @ From April 2010 to October 2010 (7 months) Manager, Communications & Social Media @ From February 2008 to April 2010 (2 years 3 months) Associate Publicist @ From July 2006 to February 2008 (1 year 8 months)

B.A. @ Brandeis University From 2002 to 2006 University of Nottingham From 2005 to 2005 Lindsay Kaplan is skilled in: Digital Strategy, Social Media Marketing, Blogging, Digital Marketing, Social Media, Facebook, Publishing, Digital Media, Social Networking, Marketing, Content Strategy, Publicity, Writing, Editorial, Advertising