Marketing and Product Management Executive focused on developing and executing transformational strategies.
Washington DC-Baltimore Area
Marketing Manager @ PepsiCo From 1988 to 1992 (4 years) New York, NY & Balitmore, MDExecutive Vice President | Marketing and Enrollment | Online & Blended Learning @ Pearson Promoted to expanded role including enrollment, placement and student support programs for Connections Academy K-12 virtual schools (franchise model) and white-label partner programs - over 30 schools and...
Marketing Manager @ PepsiCo From 1988 to 1992 (4 years) New York, NY & Balitmore, MDExecutive Vice President | Marketing and Enrollment | Online & Blended Learning @ Pearson Promoted to expanded role including enrollment, placement and student support programs for Connections Academy K-12 virtual schools (franchise model) and white-label partner programs - over 30 schools and 70,000 students. Supported business development in B2B efforts to open new school districts to use our online program and services. From January 2016 to June 2018 (2 years 6 months) Columbia, MDSenior Vice President | Healthcare Group @ Ogilvy Public Relations Led the largest account within the health and medical practice. Developed PR campaign to advance testing for asthma. From 2003 to 2004 (1 year) Washington, DCMarketing Manager @ Scott Paper Company . From 1992 to 1995 (3 years) Philadelphia, PAConsultant @ K12 Consultant to CEO and executive team, leading and supporting strategic initiatives. From March 2019 to October 2019 (8 months) Herndon, Virginia, United StatesSenior Vice President | Marketing | Connections Education @ Pearson Recruited to lead marketing as SVP Marketing, Connections Academy. Restructured marketing and student acquisition team which improved lead pipeline management operations for Connections Academy K-12 virtual schools. From April 2015 to January 2016 (10 months) Columbia, MDBoard of Directors @ Glion Institute of Higher Education Served on the Board of Directors. From 2015 to 2017 (2 years) Glion, Vaud, SwitzerlandChief Marketing Officer | Global Products and Services Division @ Laureate Education Promoted to CMO with accountability growing from leadership over Walden University to 14 schools including developing new partnership marketing models for non-Laureate owned schools. Schools included Kendall College, NewSchool of Architecture & Design, Santa Fe University of Art & Design, National Hispanic University, St. Augustine University for Health Sciences, Torrens University in Australia, two Laureate Swiss Hospitality schools, two Italian design schools, and partnerships with University of Liverpool Online, University of Roehampton-Online, and University of Miami Online. From January 2008 to March 2015 (7 years 3 months) Baltimore, MDDivisional Vice President | Marketing @ Laureate Education Led marketing team of 70+ professionals: Market Research, Marketing Communications, Direct Marketing, PR and Alumni Relations for Walden University and online partner schools. Expanded prospective student lead generation strategies and tactics from direct mail and 3 web media vendors to over 50 media vendors, natural and paid search, conferences, events, field marketing and new digital media for Walden University. Led 3 successive years of prospective student identification and enrollment conversion rate improvements by expanding digital marketing reach - resulting in new enrollment growth ranging from 25-36% per year. From April 2005 to January 2008 (2 years 10 months) Baltimore, MDVice President | K-12 Product Management @ Laureate Education One of the first product management leaders within Laureate Education. Launched product management function, with program P&L ownership, within the online division as VP Product Management for degree programs, certificates and courses for K-12 teachers. From April 2004 to April 2005 (1 year 1 month) Baltimore, MDBoard Member @ The Ridley Scholarship Fund Member of Board of Directors for the Ridley Scholarship Fund at the University of Virginia. Served a term as Communications Chair. From 2010 to 2015 (5 years) Charlottesville, Virginia, United StatesWorldwide Director of Strategy | Baby Products @ Johnson & Johnson Led strategy development for worldwide baby products group including coordination across the global regions. Defined global strategy for baby wipes product development in collaboration with Research and Development (R&D). From 2002 to 2003 (1 year) New JerseyWorldwide Group Product Director | McNeil Nutritionals @ Johnson & Johnson Member of the leadership team that created the strategy for J&J's McNeil Nutritionals Division to enter nutritional food categories. McNeil Nutritionals recognized as one of the fastest growth companies in Johnson & Johnson. Brands managed: Splenda No-Calorie Sweetener, Benecol Cholesterol Reducing Spread, Lactaid Milk/OTC Supplements, and Viactiv Calcium Supplement. Received the annual J&J Standards of Leadership Award for the launch of Splenda. From April 2000 to November 2002 (2 years 8 months) New JerseyDirector | Marketing @ Nestle Led repositioning of Nestle adult nutrition business to a performance food business. Managed Carnation Instant Breakfast, Nestle Sweet Success and a New Products team. Directed the New Products team market evaluation and research ultimately leading to the Nestle purchase of PowerBar.Brand Manager, Group Manager, Director of Marketing positions within Nutritional and Petcare Divisions of Nestle USA. From 1995 to 2000 (5 years) Los Angeles, CAConsultant @ Leftrict Consulting Consultant to executive leaders and teams to develop and execute transformational product management and marketing strategies. Specialize in all education levels, K-12 and higher ed. Research issue areas, develop transformational strategies, lead cross-functional teams, fill in for leadership gaps, and support acquisition analyses. Washington DC, Virginia, Maryland AreaAdvisor @ Sora Schools Advise school leadership on growth strategies. Atlanta Metropolitan Area
1988 to 1992
New York, NY & Balitmore, MD
Executive Vice President | Marketing and Enrollment | Online & Blended Learning
January 2016 to June 2018
Ogilvy Public Relations
Senior Vice President | Healthcare Group
2003 to 2004
Scott Paper Company
1992 to 1995
March 2019 to October 2019
Herndon, Virginia, United States
Senior Vice President | Marketing | Connections Education
April 2015 to January 2016
Glion Institute of Higher Education
Board of Directors
2015 to 2017
Glion, Vaud, Switzerland
Chief Marketing Officer | Global Products and Services Division
January 2008 to March 2015
Divisional Vice President | Marketing
April 2005 to January 2008
Vice President | K-12 Product Management
April 2004 to April 2005
The Ridley Scholarship Fund
2010 to 2015
Charlottesville, Virginia, United States
Johnson & Johnson
Worldwide Director of Strategy | Baby Products
2002 to 2003
Johnson & Johnson
Worldwide Group Product Director | McNeil Nutritionals
April 2000 to November 2002
Director | Marketing
1995 to 2000
Los Angeles, CA
Washington DC, Virginia, Maryland Area
Atlanta Metropolitan Area
What company does Linda Leftrict work for?
Linda Leftrict works for PepsiCo
What is Linda Leftrict's role at PepsiCo?
Linda Leftrict is Marketing Manager
What industry does Linda Leftrict work in?
Linda Leftrict works in the Education Management industry.
Enjoy unlimited access and discover candidates outside of LinkedIn
One billion email addresses and counting
Everything you need to engage with more prospects.
ContactOut is used by
76% of Fortune 500 companies