Linda Cheng's Email Addresses & Phone Numbers

Content Producer (Part-Time Consultant) @ Blackstorm Labs • Content Strategy | Developed Blackstorm Lab’s content strategy to engage with Facebook Messenger gamers who use conversational AI, or chatbots, to increase their engagement rate. From July 2017 to December 2018 (1 year 6 months) Mountain View, CaliforniaBlogger @ Mochi Magazine Mochi Magazine is an online magazine dedicated to...

Content Producer (Part-Time Consultant) @ Blackstorm Labs • Content Strategy | Developed Blackstorm Lab’s content strategy to engage with Facebook Messenger gamers who use conversational AI, or chatbots, to increase their engagement rate. From July 2017 to December 2018 (1 year 6 months) Mountain View, CaliforniaBlogger @ Mochi Magazine Mochi Magazine is an online magazine dedicated to empowering young Asian American women. Content ranges from cultural confusion and racial identity, to lighthearted hair and makeup tips. This is a publication answering all of those simple but essential questions in the exploration of Asian American identities. From 2008 to 2009 (1 year) Performance Marketing Manager @ Uber • Strategy | Developed and executed organic growth strategy for Rider, Driver, Eats on iOS and Google Play Store to increase sign-ups and conversion rates, working closely with localization, product, international and creative teams. Tactics included keyword optimization, localization, and A/B testing app store elements to increase discoverability and conversion rate. Notable results for Eats: a 26% increase in targeted keyword installs globally, 44% increase for US & Can, and 46% increase for Brazil.• Integrated Marketing | Managed App Store integration into cross-channel digital marketing plans, including creative ad sets, social media, and partner co-marketing. Resulted in product page views by 15%. • Messaging & Positioning | Planned and tested messaging for copy and creatives to maximize conversion rate impact. Resulted in a +29% global conversion lift for Driver.• Partner Relations | Partnered with editorial staff at Apple, Google, and international teams to execute growth initiatives. Included “App of the Day” feature which drove on a +150% increase in browsing installs. From May 2019 to November 2019 (7 months) San Francisco Bay AreaContent and Digital Manager for Amazfit wearable technology @ Huami • Campaign & Comms | Created and maintained GTM materials and communications, including email, case study interviews, competitive intelligence, sales collateral, and marketing roadmap to break into new areas of acquisition. Leveraged communications to help sales and partners reach product adoption and closed deals quotas.• Content Strategy | Developed Amazfit wearable tech brand positioning, narrative, and content strategy. Integrated key value propositions in deliverables and presentations to 10+ global partners and channels (wholesalers, distributors, and retailers).• Messaging & Positioning | Worked cross-functionally with engineering, design, and UX teams to develop product positioning and messaging, drive content strategy, and gather feedback for improvements.• Partner Integration | Worked with 150+ partners and influencers to develop authentic content that incorporated Amazfit’s unique selling proposition, resulting in 2+ million reach, 80K+ engagements, and increased sales. From November 2016 to May 2017 (7 months) Mountain View, CaliforniaContent & Digital Marketing Specialist @ IGG • Campaign | - Spearheaded gamer retention and acquisition campaigns across Facebook, Instagram, Twitch, YouTube, app listings, and more. Set campaign goals, KPIs, target audience and tactics; worked cross-functionally with design team on creatives. - Measured growth and core success metrics in weekly campaign reports. Metrics included: paid and organic growth, engagement, referrals, CPA, LTV, ROI, and churn/retention.Collected player feedback, presented detailed campaign reports, and strategized for future updates. Presented content and social strategy for new releases to CMO and CTO of US office.• Content Strategy | Developed global campaign content and strategy for top games, alongside PMs, developers, artists and designers. Used A/B testing to identify variables contributing to higher engagement and conversion rates.• Partner Integration | Identified and built strategic partnerships with influencers and brand ambassadors. Resulted in 100+ player videos uploaded and 1 million+ unique views for livestream events. From October 2014 to October 2016 (2 years 1 month) Fremont, CAIntern @ Orange County Coastkeeper -Conducted research and presented to CEO on urban design, land use control and zoning ordinances for the Irvine Great Park Project.-Assisted in Kid's Ocean Day 2014.-Created marketing content for Coastkeeper’s social media pages. From 2014 to 2014 (less than a year) English Teacher/ Marketing Intern @ italki - English teacher- Created marketing content directed towards teens From 2008 to 2008 (less than a year) Shanghai, ChinaGrowth Marketing Manager @ LG Electronics • Integrated Marketing | Developed an integrated marketing plan that included social media, community outreach, partner co-marketing with Silicon Valley Chambers of Commerce, consumer promotions, paid search and paid media. Identified target market, key positioning and value proposition to drive efficient conversion across each channel, resulting in 25K onboarded SMBs.• Demand Generation | Increased user acquisition by 198% while maintaining budgetary pacing, and doubled LTV of users through targeted cross-platform campaigns for content, search engine, social media, email, push notifications, referrals, and events.• Performance Marketing | Monitored, analyzed, and presented monthly campaign performance reports to C-level executives and internal teams using Apple Search & Facebook Ad insights, Google Analytics, Search Console, and social media analytics platforms. Key results included: reach/engagement, CPA, tap-through and conversion rate, post-install actions, return rate, and satisfaction ratings.• Research & Analysis | Conducted competitor and financial analyses to develop product positioning and maintain determine yearly budget. Interviewed 20 local pilot testers and surveyed 10K users to gather intelligence on improvement recommendations, positioning materials, and identification of emerging opportunities.• Strategy | Increased user return rate +400% by aligning with PM team’s Objective and Key Results (OKR) to establish and define end-to-end customer journey strategy, budget pacing, metrics, and opportunities.• Product Demos | Presented at partner events, key customer meetings, and industry expos.• Content Creation | Broadened LG’s reach as a thought leader through production of 16 blog posts and articles. From August 2017 to May 2019 (1 year 10 months) Santa Clara, CaliforniaIntegrated Marketing Manager @ Verkada Integrated Marketing | Develop and manage content and communications that integrate sales enablement, product marketing, digital and social marketing disciplines for an IT/facilities/physical security audience. Support organic opportunities, content production, and growth initiatives including but not limited to:- Content Production | Customer stories, ebooks, blog posts, ad copy, landing page and microsite buildout, case studies, event decks, and sales enablement assets- Search Engine Optimization | Research and strategize keyword targeting. Increase search visibility, domain authority, and rankings for relevant queries- Microsite Management | Continuously build out dedicated microsite with the goal of targeting search queries for industry-related topics to bring brand awareness to a wider audience. Support and increase domain authority of mainsite to improve SERP rank for targeted keywords- Growth Marketing | Identify and execute on new opportunities to grow pipeline and drive product adoption. San Mateo, California