I am lucky to work with an amazing group of innovative leaders at GE. Passionate about all things digital, specifically new digital media and concepts that fuse design and technology, I focus on embedding meaningful marketing strategy and instigating change throughout GE: A global leader for 130 years, with the energy of a Silicon Valley start-up. Previously, I was CMO of iVillage Properties, part of the NBC Universal and had senior roles at Citigroup, the American Museum of Natural History and Porter Novelli. I was named B2B Magazine’s 2012 Digital Marketer of Year and am a frequent speaker at digital and social media industry events.

Executive Director, Global Digital Marketing @ From May 2011 to Present (4 years 6 months) Global Director, Marketing Communications @ From December 2003 to May 2011 (7 years 6 months) Director, Marketing & Communications @ From August 2000 to December 2003 (3 years 5 months)

BA, Political Science + Psychology @ Union College From 1979 to 1983 Linda Boff is skilled in: Digital Marketing, Digital Media, Marketing Strategy, Start-ups, Social Media, B2B, Leadership, Public Speaking, Product Marketing, Marketing Communications, Corporate Communications, Integrated Marketing, Social Media Marketing, Cross-functional Team..., Internal Communications, Lead Generation