Senior manager experienced in developing and implementing effective marketing sales strategies for the purpose of business development, market positioning/growth and profitability in various industries, in start-up, medium-sized and Fortune 500 companies. Goal driven and results-oriented sales professional with over 10 years experience in marketing/sales and over 15 years experience in client relationship management, communications and account development. Adept at building high-yield relationships with senior level executives, clients, business partners and employees on local, national and international levels. Specific Strengths in: Sales and Lead Generation Marketing Communications Consultative Selling and Solution Building Relationship Building International Business Development Client Management Presentations and Negotiations Loyalty/Points Promotion Multi-Lingual Presentation Capabilities with Emphasis on Latin American Markets

Regional Business Development Manager, Global Corporate Payments @ Responsible for consultative selling of expense management solutions/corporate credit card platforms to mid market B2B prospects to increase market penetration and company profitability. Collaborated with Operations, Sales Support/Pricing and Technical Services and several external partners to successfully generate new sales, expand existing client portfolios and actively promote membership loyalty programs From January 2012 to May 2015 (3 years 5 months) Toronto, Canada AreaIndependent Business Development Consultant @ Provided in-depth communications, sales strategies and consultative selling services to various clients in the financial, real estate and publishing industries. From 2010 to 2012 (2 years) Toronto, Canada AreaDirector, National Sales/Marketing and Agent Relations @ Recruited by CEO to manage business development, national sales, corporate communications and client and agent relationships. Positioned products for successful sales results through unique marketing implementation, and collaboration with external affiliates (National Bank Financial, various independent firms, media agencies), in-house contributors, (legal, operations) and global partners in South America, Asia, Europe and Africa. From 2004 to 2010 (6 years) Manager, Marketing and Business Development @ Oversaw national marketing initiatives and developed business relations with tourism boards internationally. Presented business plans (in a bilingual format) negotiated pricing proposals and implemented contracts for marketing travel campaigns across Canada. From 2003 to 2004 (1 year) Toronto, Canada AreaCorporate Communications Specialist @ Collaborated with team and supervisors in developing communication materials for national media placement, corporate sponsorship and internal communications. Fostered relationships with key corporate partners, including the NHL, NHLPA and CHA that helped increase company visibility in communication and sponsorship events and ensured brand, image, the customer and industry issues were appropriately reflected in all communication. From 2002 to 2003 (1 year) Toronto, Canada Area

Honours Post Graduate Certification and Diploma in Public Relations/Corporate Communications @ University of Guelph-Humber From 1999 to 2002 Lily M. Bradica is skilled in: New Business Development, Sales Presentations, Negotiation, Account Management, Customer Relations, Corporate Communications, Writing, Sales, Spanish, Business Development, Marketing, Relationship Management, Customer Service, Business Strategy, Strategic Partnerships