UX Business Analyst (Remote) at Appnovation Technologies
Vancouver, Canada Area
Business Analyst/UX/Project Manager
May 2014 to August 2014
Vancouver, Canada Area
Information Architect/Business Analyst/Project Manager
June 2013 to January 2014
Senior Business System Analyst
March 2013 to May 2013
GenoLogics Life Sciences Software Inc.
Product Designer (Remote)
February 2012 to February 2013
LM Design Werks Inc.
Product/Game Design - Gamehouse and Rocket Gaming
April 2010 to February 2012
LM Design Werks Inc.
Interaction Designer/Project Manager @ Ayogo
February 2011 to June 2011
LM Design Werks Inc.
Team Lead/Senior GUI Designer - BCLC (Consultant)
March 2010 to November 2010
Old Skool Studios Inc.
Creative Director/Game Designer
October 2009 to February 2010
Director, Interaction, UI and UX Design
August 2006 to September 2009
Director of Communications (Remote)
July 2005 to August 2006
Total Vision LLC.
Brand Manager Consultant (Remote)
October 2004 to July 2005
Pure Hitter Pro LLC
Director, Interaction, UX, UI Design & Communications (Remote)
June 2003 to September 2004
Practice Caddie LLC
Interaction Design (Remote)
November 2002 to July 2003
Vision Systems Ltd.
Consultant: Education and Training
June 1991 to August 2002
Business Analyst, Requirements Gathering, User Stories, Stakeholder Interviews, Research, eCommerce, Web Analytics, Information Architecture Business Analyst, Requirements Gathering, User Stories, Stakeholder Interviews, Research, eCommerce, Web Analytics, Information Architecture
What company does Lily McGraw work for?
Lily McGraw works for lululemon athletica
What is Lily McGraw's role at lululemon athletica?
Lily McGraw is Business Analyst/UX/Project Manager
What industry does Lily McGraw work in?
Lily McGraw works in the Information Technology and Services industry.
As a Product Designer/UX Architect, I have worked for over a decade in software design leading the strategy, definition, design and full-life cycle development of interactive web and mobile social games/products. The breadth of my experience in agile start-up and corporate environments enables me to balance the business goals with the end product to deliver the best possible experience for customers. I'm a passionate innovator with a "get it done" attitude and my ability to empower others to take the same approach has been the key to executing on projects successfully. Specialties: Product Design, Game Design, Agile Experience Design, New Product Development, Business Analyst, SWOT Analysis, Interaction Design, UX Design, UI Design, Wire-framing, Game Design, Gaming, Project Management, R&D, Technical Documentation, Personas, Use Cases, User Stories, Personas, Workflow Processes, Usability Testing, Focus Groups, Marketing Communications, Website Design and Management, Business Development, HTML5 & CSS, AnimationBusiness Analyst/UX/Project Manager @ Business Analyst, Requirements Gathering, User Stories, Stakeholder Interviews, Research, eCommerce, Web Analytics, Information Architecture From May 2014 to August 2014 (4 months) Vancouver, Canada AreaInformation Architect/Business Analyst/Project Manager @ Business Analyst, UX Design, Information Architecture, Requirements Gathering, Product Definition, Concept Design, User Stories, Project Management, Research, Stakeholder Interviews, User Stories, eCommerce, Web Analytics, Event management integration, CMS, Web Based Applications From June 2013 to January 2014 (8 months) Senior Business System Analyst @ New Product Development, Business Analyst, Requirements Gathering, SWOT Analysis, R&D, Technical Documentation, Use Cases, Personas, Workflow Processes From March 2013 to May 2013 (3 months) Product Designer (Remote) @ Product Definition, Business Analyst, Interaction Design, Requirements Gathering, Information Architecture, UX Design, Wireframing, Concept Design, Agile Experience Design, New Product Development, Use Cases, User Stories, Research From February 2012 to February 2013 (1 year 1 month) Product/Game Design - Gamehouse and Rocket Gaming @ Agile Experience Design, New Product Development, Mobile/Web Application Design, Product Design, Game Design, Interaction and UX Design, Information Architecture, Art and Animation, Project Management, Wireframing, Use Cases, Personas, Technical Documentation, Business Analyst, Branding, Workflow Processes, Creative Direction From April 2010 to February 2012 (1 year 11 months) Interaction Designer/Project Manager @ Ayogo @ Product Design, Project Management, Requirements Gathering, Product Definition, Business Analyst, Competitive Analysis, Interaction and UI Design, Technical Documentation, Branding, Wire Framing, Workflow Diagrams Social Mobile Games: iPhone, iPad, Nokia, Tablets From February 2011 to June 2011 (5 months) Team Lead/Senior GUI Designer - BCLC (Consultant) @ Developed UX and Visual Design for a variety of mobile social gaming products in support of innovative new Social Gaming Platform, including Lotto 6 / 49, Live Sports Betting, Sports Action, Reverse Auction and River. • Created wireframes, interaction and UI designs for multiple gaming platform applications, targeting mobile and tablet form factors. • Optimized monetization through design and selection of gameplay mechanics, social features and cross-selling opportunities into Social Gaming Platform. • Simplified information architecture through use of familiar UI patterns for tablet and mobile users. • Developed and presented Flash prototypes, interactive wireframes and PDFs to stakeholders and focus groups, gathering feedback for improvement on usability, interaction and UI. • Ensured both user and business requirements were addressed through collaboration with stakeholders, Business Analysts and Architects in developing software blueprints. • Applied user personas and scenarios in developing user flow models. • Conducted user and task analyses which identified opportunities to improve user experience and resolve issues. From March 2010 to November 2010 (9 months) Creative Director/Game Designer @ • Led design and production of new IP mobile games and application by conducting competitive analysis and market research. • Contributed to game design with focus on mechanics and social features, optimizing monetization. • Enabled production by developing game story, art style, character designs, mood boards and UI / UX. • Developed functional prototypes and in-game art assets that effectively supported pre-production and production. From October 2009 to February 2010 (5 months) Director, Interaction, UI and UX Design @ • Enabled founders to raise over $500K in startup capital by developing functional prototypes. • Participated in pitch meetings with VC firms in Silicon Valley and Adobe Investments in San Jose, resulting in term sheet investment offers. • Developed brand identity, marketing collateral, web presence and interactive marketing presentations, facilitating successful key strategic partnership in Los Angeles. • Owned UX / UI of highly innovative personalized drag and drop media discovery Web Application, resulting in Adobe recognition for innovative use of Flex / Flash platform. • Established product positioning by conducting competitive analysis and market research. • Conceptualized and oversaw UX, as it related to sponsorship integrations with major youth brands, by working closely with strategic marketing partner. • Organized, developed and conducted qualitative and quantitative user research, including leading focus groups and usability testing, in close collaboration with Cal Fullerton University. • Facilitated rapid product development by creating wireframes, flow diagrams, user stories and use case documents. • Demonstrated excellent team leadership by motivating, guiding and empowering distributed team with limited resources in an agile environment. From August 2006 to September 2009 (3 years 2 months) Director of Communications (Remote) @ • Designed and developed white label IM desktop client with SMS marketing services catered to sports teams, including development of client brand and UI design. • Developed conceptual presentations that enabled pilot agreements with college sports teams, including Texas A&M University. • Established consistent and focused messaging on brand, unique value proposition and market potential by creating pitch decks for investor presentations. • Reduced development cost by producing interactive functional prototypes. From July 2005 to August 2006 (1 year 2 months) Brand Manager Consultant (Remote) @ • Worked with technical and marketing teams in developing aggressive marketing campaign that showcased company’s unique value proposition. • Consulted with senior management on implementing technical support tools and online resources for sales teams. • Participated in redesign of UI, promoting brand and improving cross-selling opportunities. • Oversaw company re-brand, including logo, marketing campaign collaterals, on-screen advertising, POP materials, tent cards, catalog, tradeshow and online rich media ads. • Researched integration of 3rd party technologies into company software and hardware architecture, broadening and expanding existing product / service opportunities. From October 2004 to July 2005 (10 months) Director, Interaction, UX, UI Design & Communications (Remote) @ • Developed strategic marketing proposals and cross-selling opportunities for prospective license partners, such as Alex Rodriguez, Hideki Matsui, Mizuno, NIKE and Ripken Baseball, resulting in a number of endorsement deals. • Elicited, created and translated business and user requirements for first-to-market interactive hitting lesson for baseball, facilitating an exclusive license with Major League Baseball Players Association. • Participated in full lifecycle and AS2 development using Flash MX 2004, Turbine Video Engine and SWFKit, shipping to market 2 weeks ahead of schedule. • Managed 3rd party vendors and B2B communications strategy development for vendors. • Assisted in business development of new distribution channels through technical / marketing support. From June 2003 to September 2004 (1 year 4 months) Interaction Design (Remote) @ Brand identity, Concept Design, Marketing Communications, Web Design, Customized Advertising, Graphic Design, Tech Support, Quality Assurance, Campaigns, Email marketing, Newsletters, Sales From November 2002 to July 2003 (9 months) Consultant: Education and Training @ NAIT In-Service training, Basic Computer Literacy Program testing for NAIT, Design of SAP internal training for Version 7.5 PeopleSoft HRMS modules, Provided intensive module-based educational training to financial professionals, Multimedia presentations, IS Management including troubleshooting, automated workflows, deployment, QA testing, DB management From June 1991 to August 2002 (11 years 3 months)
Introversion (I), Intuition (N), Thinking (T), Judging (J)
1 year(s), 8 month(s)
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