Senior Marketing Manager @ From September 2015 to Present (4 months) US Marketing Manager @ US Marketing Manager - Vehicle Portfolio
Activate global strategies and roll-out of product line, including P&L management, for a portfolio of four vehicle brands. From January 2015 to Present (1 year) Global Brand Manager @ Boys Entertainment, Global Brand Team:
Oversaw global marketing strategy & product development on the Boys Licensed Entertainment team in partnership with DreamWorks Animation. From March 2014 to January 2015 (11 months) Global Brand Manager @ Monster High, Global Brand Team
Oversaw global marketing and content strategy & product development for Monster High. From April 2013 to April 2014 (1 year 1 month) Associate Global Brand Manager @ Monster High, Global Brand Team
Oversaw global product development for all segments of the Monster High product line (Core, Innovation, Entertainment, Global Retail Exclusives) and developed corresponding product marketing assets including TVCs, digital campaigns and merchandising/advertising style guides. From July 2011 to April 2013 (1 year 10 months) Sales & Marketing @ From September 2009 to November 2010 (1 year 3 months) Brand Management Intern @ From June 2010 to August 2010 (3 months) Manager @ From August 2006 to August 2009 (3 years 1 month)
MBA, Brand Management @ Vanderbilt University - Owen Graduate School of Management From 2009 to 2011 BA, Classics @ College of Charleston From 2002 to 2006 St. Andrew's Episcopal School Lily Crawford is skilled in: Marketing, Marketing Strategy, Strategic Planning, Social Media, Project Management, Negotiation, Product Development, Advertising, Creative Strategy, Entrepreneurship, Digital Marketing, Brand Management, Management
Websites:
http://www.mimijumi.com,
http://www.owen.vanderbilt.edu,
http://www.mattel.com