Head of Product, Wix Experts at Wix.com
New York, New York
Fox Mobile Group
Marketing Manager
July 2010 to October 2011
Bloomingdale's
Manager, Mobile Marketing
May 2012 to January 2013
New York, NY
Brown-Forman
Consumer Insights Group MBA Intern
June 2009 to August 2009
WhoSay Inc.
Product Manager
January 2013 to November 2014
Greater New York City Area
Office of Governor Lynch
Director of Citizen Services/Assistant to the First Lady
2005 to 2008
Wix.com
Head of Product, Wix Partners
Greater New York City Area
flok (acquired by Wix)
Head of Product
November 2014 to March 2018
Greater New York City Area
Jesta Digital
Associate Director, Global Marketing
August 2011 to May 2012
Greater New York City Area
What company does Lillie Green work for?
Lillie Green works for Fox Mobile Group
What is Lillie Green's role at Fox Mobile Group?
Lillie Green is Marketing Manager
What industry does Lillie Green work in?
Lillie Green works in the Internet industry.
📖 Summary
Marketing Manager @ Fox Mobile Group From July 2010 to October 2011 (1 year 4 months) Manager, Mobile Marketing @ Bloomingdale's From May 2012 to January 2013 (9 months) New York, NYConsumer Insights Group MBA Intern @ Brown-Forman Evaluated opportunities for Brown-Forman brands within diverse consumer groups using extensive qualitative and quantitative data analyses; Made actionable recommendations to upper management From June 2009 to August 2009 (3 months) Product Manager @ WhoSay Inc. * Architected and managed complete re-launch of website including move to responsive design (desktop, tablet, and mobile) and complete functional make-over * Built editorial component into site including internal CMS, now responsible for almost 10% of page views * Developed test matrix and used multivariate and A/B testing to improve performance on highly trafficked pages—increased time on pages 75%, decreased bounce rate 30%* Conceptualized and managed development of iOS app and kept development to aggressive four month deadline—WhoSay app has 100K+ downloads and 4 1/2 star rating after five months in app store* Selected and integrated Email Service Provider, developed and executed email strategy with 4M email base * Increased traffic 100% via marketing, SEO, and email initiatives From January 2013 to November 2014 (1 year 11 months) Greater New York City AreaDirector of Citizen Services/Assistant to the First Lady @ Office of Governor Lynch Led five-person team and six interns: oversaw all written and verbal communications to constituents, established cross-functional teams throughout state departments and made it possible for Lynch administration to meet constituent needsMarketed and promoted First Lady’s childhood obesity initiative to targeted segments throughout NH From 2005 to 2008 (3 years) Head of Product, Wix Partners @ Wix.com Greater New York City AreaHead of Product @ flok (acquired by Wix) * Built product team and established product operational structure; Implemented comprehensive product-to-development roadmap and handoff procedure, google analytics data capture, and testing plan; Increased communication between overseas development team and NYC office; Established benchmarks to measure performance. * Architected re-launch of customer app with new UX/UI, functionality, and onboarding flow to double active monthly users within 8 months; Increased session duration 40%. * Rebranded and relaunched company as flok (formerly Loyalblocks); Managed creative brainstorm around name, oversaw complete creative makeover, and established first ever brand book and style guide.* Restructured product around advanced CRM and customer communication tools; Launched email service, chat and bot technology, and business app for small business owners to manage their portal from their phone*Increased % of active new businesses in first seven days by 44%, boosting trial maturity and lifetime value From November 2014 to March 2018 (3 years 5 months) Greater New York City AreaAssociate Director, Global Marketing @ Jesta Digital From August 2011 to May 2012 (10 months) Greater New York City Area
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 7 month(s)
Unlikely
Likely
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