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Leticia Cheng

Newsroom/Public Relations Intern @ Office of Governor Arnold Schwarzenegger

Product Marketing at LinkedIn

New York, New York

Ranked #507 out of 10,146 for Newsroom/Public Relations Intern in New York

Section title

Leticia Cheng's Email Addresses & Phone Numbers

Leticia Cheng's Work Experience

Office of Governor Arnold Schwarzenegger

Newsroom/Public Relations Intern

September 2010 to December 2010

Sacramento, California Area

The Sheppard LLC

Marketing Research/Promotions Intern

June 2010 to September 2010

Greater Los Angeles Area

LinkedIn

Marketing Manager

October 2015 to September 2016

San Francisco Bay Area

Leticia Cheng's Education

University of California, Davis

Bachelor of Arts - BA, Economics and Chinese

Leticia Cheng's Professional Skills Radar Chart

Based on our findings, Leticia Cheng is ...

Democratic
Strong sense of self
Verbal

What's on Leticia Cheng's mind?

Based on our findings, Leticia Cheng is ...

50% Left Brained
50% Right Brained

Leticia Cheng's Estimated Salary Range

About Leticia Cheng's Current Company

Office of Governor Arnold Schwarzenegger

Highlighted current news events for 58 California counties via television, print, radio and online channels.

Frequently Asked Questions about Leticia Cheng

What company does Leticia Cheng work for?

Leticia Cheng works for Office of Governor Arnold Schwarzenegger


What is Leticia Cheng's role at Office of Governor Arnold Schwarzenegger?

Leticia Cheng is Newsroom/Public Relations Intern


What is Leticia Cheng's personal email address?

Leticia Cheng's personal email address is le****[email protected]


What is Leticia Cheng's business email address?

Leticia Cheng's business email address is l****[email protected]


What is Leticia Cheng's Phone Number?

Leticia Cheng's phone (212) ***-*109


What industry does Leticia Cheng work in?

Leticia Cheng works in the Internet industry.


About Leticia Cheng

💼 Past Experience

Leticia was born and raised in the San Francisco Bay Area. She has always been interested in marketing, but didn't realize it until she got a job in the product marketing industry. She started at LinkedIn as a Product Marketing Intern. There, she worked on developing marketing strategies for their small business customer segment and generated personalized and dynamic upsell/growth programs that influenced $2M in add-on bookings and engagement programs that influenced 80% of customers. She then worked at The Sheppard LLC, which is an independent, innovative marketing agency based in the heart of Los Angeles. There, she created marketing experiences for various product launches, such as creating a series of onboarding emails for new Recruiter customers which resulted in a 34% increase in open rates and 100% increase in click-through rates on average. Finally, she associate marketing manager at LinkedIn in San Francisco Bay Area. Here, she led a team of marketing professionals that developed a full lifecycle marketing communication strategy that impacted churn by 13 pp while boosting product utilization by 10% via automatically trigger personalized communications during a customer's onboarding, engagement, upsell/growth, and retention phase. Additionally, she co-led an advisory panel of 12 small business customers to receive feedback on the product roadmap, industry trends, product positioning and the go-to-market strategy. Her final responsibility was to serve as the product marketing coordinator at LinkedIn. This position developed the go-to-market strategy, positioning and assets for various product launches for the company and oversaw all sales development in Recruiter accounts. Finally, she substituted for inbound sales team during sales kickoff and generated ~$20k in revenue with a 79% bump rate in a span of two days.


🎓 Education

Leticia Cheng is a graduate of University of California, Davis, with a Bachelor of Arts in Economics and Chinese. She has experience in the field of business, selling and managing businesses. Cheng has a strong interest in East Asian studies and has taught East Asian constitutions and civil law at San Francisco State University, Sonoma State University and San Jose State University. Cheng has also been a research scholar at the School of Oriental and African Studies in London, UK. Cheng is currently a research fellow at the University of Witwatersrand in Johannesburg, South Africa.


💡 Technical & Interpersonal Skills

Leticia Cheng has three years of experience in certain product marketing positions at LinkedIn. Cheng is a product marketing coordinator at LinkedIn where she is responsible for developing marketing strategies and programs to increase customer engagement, growth and retention, and Generated personalized and dynamic upsell/growth programs that influenced $2M in add-on bookings and engagement programs that influenced 80% of customers. She is also responsible for conducting voice of customer surveys to define and validate most optimal messaging and positioning for small business customers based on qualitative and quantitative data. In her most recent position, she was a marketing manager at LinkedIn where she helped develop a full lifecycle marketing communication strategy that impacted churn by 13 pp while boosting product utilization by 10% via automatically trigger personalized communications during a customer's onboarding, engagement, upsell/growth, and retention phase. She also managed sales operations for LinkedIn and was responsible for handling sales development managers and specialists' sales pitches and sales campaigns, increasing sales profits by assisting sales teams in routing specific data leads and maintaining Salesforce CRM database for all strategic, enterprise, and SMB accounts and contacts. In her previous position, she was also a publicity/marketing intern at Allied Integrated Marketing where she increased sales profits by collaborating with businesses in viral advertising and distribution of promotional products, increasing impressions by twice the projected value, andanalyzing and monitoring customer feedback at movie screenings to improve future marketing campaigns that would increase overall movie experiences by 50%.


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In a nutshell

Leticia Cheng's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

0 year(s), 10 month(s)

Leticia Cheng's Willingness to Change Jobs

Unlikely

Likely

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Leticia Cheng's Social Media Links

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