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Lesia Dallimore

VP Brand

VP Brand

Culver City, California

Section title

Lesia Dallimore's Email Addresses & Phone Numbers

Lesia Dallimore's Work Experience


VP Brand

Greater Los Angeles Area

Please Mum

Digital Marketing Manager

November 2009 to June 2010

Vancouver, Canada Area

lululemon athletica

Director - Digital Brand Strategy

November 2012 to July 2014

Vancouver, BC

Lesia Dallimore's Education

Ryerson University

BA - Bachelor of Applied Arts, Television, Online, Journalism

1997 to 2001

Lesia Dallimore's Professional Skills Radar Chart

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52% Left Brained
48% Right Brained

Lesia Dallimore's Estimated Salary Range

About Lesia Dallimore's Current Company


Frequently Asked Questions about Lesia Dallimore

What company does Lesia Dallimore work for?

Lesia Dallimore works for Erewhon

What is Lesia Dallimore's role at Erewhon?

Lesia Dallimore is VP Brand

What is Lesia Dallimore's personal email address?

Lesia Dallimore's personal email address is l****[email protected]

What is Lesia Dallimore's business email address?

Lesia Dallimore's business email addresses are not available

What is Lesia Dallimore's Phone Number?

Lesia Dallimore's phone (213) ***-*823

What industry does Lesia Dallimore work in?

Lesia Dallimore works in the Marketing and Advertising industry.

Who are Lesia Dallimore's colleagues?

Lesia Dallimore's colleagues are Michelle Woo, Elora Joshi, Meg Strachan, Rebecca Lipnisky, Michael Song, Lisa Kraynak, Emily C., Katie Fung, and Helena Kaylin

About Lesia Dallimore

đź“– Summary

VP Brand @ Erewhon Greater Los Angeles AreaDigital Marketing Manager @ Please Mum Contracted to lead and develop the digital marketing strategy for niche Canadian children's brand - with a focus on affiliate, PR and events. From November 2009 to June 2010 (8 months) Vancouver, Canada AreaDirector - Digital Brand Strategy @ lululemon athletica Lead the holiday campaign, weekly product, community, international and brand online storytelling/marketing for lululemon digital. Lead and manage the execution of digital strategy for (includes: briefing and cross-functional communication plans for campaigns that deliver to the business and build long-term brand value).Manage the redesign of (how brand & product show up, working collaboratively with digital design agency Blast Radius). Manage the launches of and and oversee owned/earned digital channels and experiment with new avenues of productive guest engagement (i.e.: #sweatlife, olapic, social influencers, email segmentation, mobile storytelling).Monitor weekly and quarterly conversion and engagement goals, constantly applying learning’s back into the digital strategy and execution.Coach and mentor 8 direct reports and work cross functionally with analytics, IT, creative, design, project management, operations, ecommerce daily. From November 2012 to July 2014 (1 year 9 months) Vancouver, BCSr. Brand Manager - Digital Storytelling @ lululemon athletica Manage the digital commerce team – responsible for creatively driving the ecommerce business thru daily/weekly global product and community storytelling online (.com, email, social, PR, SEO, paid).Built out a best-in-class team of brand builders and business drivers that support incredible online expansion and revenue targets.Create nimble and agile processes, clear prioritization and strong alignment across the organization necessary to implement digital initiatives.Pioneer digital holiday campaign with external agency, managing process from RFP to go live to deliver above and beyond business and engagement metrics. From June 2010 to November 2012 (2 years 6 months) Vancouver, BCOnline Marketing & Partnerships Manager - Oasis Fashions @ Aurora Fashions Ltd Manage the launch and sustain strategy for including online content magazine, email, social and mobile guest acquisition.Champion digital in an organization that was traditionally bricks-and- mortar.Develop thoughtful content partnerships, guest acquisition opportunities and collaborations with like-minded brands to help drive awareness and engagement for Oasis online.Onboard all International franchisees and guide marketing and expression of the brand outside of the UK. From September 2006 to December 2008 (2 years 4 months) London, UKVP Brand @ Carbon38 The home of performance fashion.... From May 2018 to January 2020 (1 year 9 months) Greater Los Angeles AreaDirector, Brand @ Lunya Co. Sleepwear for the modern woman... From October 2016 to April 2018 (1 year 7 months) Santa Monica, CADirector - Global Brand @ lululemon athletica Direct all global strategic apparel marketing, 360 communication plans, launches and branding across the women’s and men’s business.Identify and analyze trends, collaboration and partnership opportunities for the brand.Oversee lululemon's globally executed/locally experienced holiday marketing plan online and instores.Create and lead the global brand calendar and collaboration of design + brand + digital teams in the go-to-market process (an internal game-changer). Lead the strategy and oversee the execution of brand packaging.Lead and develop quality, technical product education demonstrating the value proposition of lululemon product features, function, and fit across all guest touchpoints (from hangtag to digital).Build, manage and develop a team of 12 direct reports, including cross-functional partners in ecommerce, creative, design, operations, IT, analytics, community, Whitepace (innovation) and lululemon Europe, Asia, Auz.Highlights: the brand building & revenue driving global "pant wall/sensation launch", globally local holiday x channel campaign "choose happiness", redesign and go-to-market & brand calendar launch (internal). From August 2014 to June 2016 (1 year 11 months) Vancouver, BCW Network Marketing Manager @ Corus Entertainment Manage all online & offline marketing for the infamous, Canadian women's television channel, W Network. From June 2001 to June 2006 (5 years 1 month) Toronto, Canada Area

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In a nutshell

Lesia Dallimore's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

2 year(s), 2 month(s)

Lesia Dallimore's Willingness to Change Jobs



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