I'm a results oriented, veteran marketing executive with nearly 20 years of experience from management consulting to brand management and product marketing. Over the past 15 years I have focused on marketing the biggest brands in the world.
I'm currently Vice President of Marketing at GreatSchools, an organization whose mission is to help millions of parents get a great education for their kids. GreatSchools.org is an independent nonprofit and the leading national source of school information for families. We have nearly 60 Million unique visitors per year - over half of American families with kids under 18.
While at Zynga, I managed marketing Casino, Mid-core and FarmVille games. Prior, I was VP of Marketing for Gazillion Entertainment, where I lead Marketing, PR, Performance Acquisition, Advertising, CRM and Research for Gazillion’s games (Marvel Heroes and Marvel Super Hero Squad Online).
Brands: Marvel, Star Wars, The Hobbit, The Godfather, Tron, The Matrix, Toy Story, Monsters Inc., The Lion King, DC Universe, Winnie The Pooh, Disney Princess, Scooby Doo, Looney Tunes, and more.
Specialties: Strategy, Branding, Positioning, Performance Based Acquisition, Social Media, Advertising (Online and Offline), Public Relations, Research, Public Speaking, Passion, Integrity, Intensity
Vice President, Marketing @ With nearly 60 Million uniques visitors per year, GreatSchools' mission is to help millions of parents get a great education for their kids. It is an independent nonprofit and the leading national source of school information for families, serving >50% of American families with kids ages 3-17.
As VP Marketing I'm responsible for marketing, communications, community/social media, advertising, sales, sponsorship, and customer service. From October 2014 to Present (1 year 1 month) Oakland, CAPrincipal @ Branding, positioning, go-to-market, customer segmentation, advertising, paid acquisition, consumer insights, public relations, community & social media strategy, content planning and development.
Learn more at olebemg.com From August 2014 to Present (1 year 3 months) San Francisco Bay AreaMarketing Advisor @ BrightLocker is building the next generation crowd publishing platform for games. We recently closed $1m+ of seed funding. From March 2014 to Present (1 year 8 months) Austin, Texas AreaMarketing Advisor @ Reela is a mobile commerce technology company based in New York City. (www.ree.la) From March 2014 to Present (1 year 8 months) New York, NYSenior Director Product Marketing @ Product marketing for various Zynga games: Zynga Poker (Web,iOS, Android), Hit it Rich (iOS, Android), Riches of Olympus (iOS), Mid-Core titles (iOS, Android), FarmVille 2 (Web), and FarmVille 2: Country Escape (iOS, Android). From October 2013 to July 2014 (10 months) san francisco bay areaVP Marketing @ Responsible for marketing, acquisition, advertising, pr, partnerships/promotions and research for Gazillions online games (Marvel Heroes, Marvel Super Hero Squad Online).
Achieved 1.5 Million registered users on Marvel Heroes in less than 60 days. (http://www.zam.com/story.html?story=32765)
Surpassed 6 million registered users for Super Hero Squad Online
(http://massively.joystiq.com/2013/09/19/marvel-super-hero-squad-online-surpasses-6-million-and-offers-fr/) From July 2012 to October 2013 (1 year 4 months) San Francisco Bay AreaSr. Director, Global Product Marketing @ Build/Manage Global Product Marketing and Community teams. From January 2012 to July 2012 (7 months) San Francisco Bay AreaDirector of Marketing, BioWare @ From the very beginning, as the first marketing person on the project, I led the Global Marketing effort for Star Wars The Old Republic. Launched SWTOR as the fastest selling subscription MMO in history achieving 1 Million Subscribers in 3 days. (http://www.swtor.com/info/news/press-release/20111223)
Constructed the global strategy and managed all aspects of the Go-To-Market effort as the marketing lead for STAR WARS: The Old Republic. From June 2007 to January 2012 (4 years 8 months) Senior Global Brand Manager, Sierra Online @ Determine, develop and implement the foundation and core strategy of Sierra Online’s mid-session gaming business by bringing FreeStyle Street Basketball to market in North America, Australia and New Zealand. From April 2006 to June 2007 (1 year 3 months) Brand Manager @ Develop and implement branding strategy, positioning and marketing plans for five MMORPG games for the North American subsidiary of Webzen. From September 2005 to April 2006 (8 months) Manager, Games Marketing @ Managed $8.5+ Million marketing & PR campaign for The Matrix Online, an MMORPG game (directed by the Wachowski Brothers) that is the continuation of The Matrix movie trilogy . From January 2004 to September 2005 (1 year 9 months) Associate Marketing Manager, Disney Interactive @ Worked with brand management team to manage key aspects (strategic analysis, P&L, concept development, business development, integrated marketing plan, green-lighting process, retail buyer relationships) of the overall development/distribution of interactive games. Worked on such brands as TRON, Disney Princess, The Lion King, Lilo & Stitch, Peter Pan, etc. From May 2001 to January 2004 (2 years 9 months) Business Analyst @ Managed the development, integration, and maintenance of information services modifications necessary to support the strategic initiatives of the leading distributor of CDs, Videos, and DVDs in the United States. From September 1998 to August 2000 (2 years) Business Analyst @ Designed, presented, and implemented process improvement opportunities as part of next-generation supply and demand chain strategies, enabling companies to quickly build and maintain competitive superiority. From May 1997 to September 1998 (1 year 5 months)
MBA, Strategy, Marketing @ USC Marshall School of Business From 2000 to 2002 Double Major, 1) Politics 2) Public Policy @ Occidental College From 1993 to 1997 Leo Olebe is skilled in: Product Marketing, MMO, Video Games, Online Gaming, Monetization, MMORPG, Social Games, Interactive..., Online Advertising, Computer Games, Mobile Games, Marketing Strategy, Game Development, Creative Direction, Game Design, Integrated Marketing, Casual Games, Digital Distribution, Strategic Partnerships, Community Management, Mobile Marketing, Viral Marketing, User Experience, Strategy, Product Management, Community Sites, Brand Management, Developer Relations, PS3, Competitive Analysis, Gameplay, Console, Advertising, Digital Media, Game Mechanics, Xbox 360, Mobile Applications, Marketing, Digital Strategy, Gambling, Mobile Devices, CRM, Virtual Worlds, Content Strategy, Gaming, Positioning, Global Marketing, Gaming Industry, Virtual Goods
Websites:
http://www.olebemg.com