Chief Operating Officer at Datatonic
London, United Kingdom
Procter & Gamble
Digital & Direct-To-Consumer Marketing Manager
September 2012 to Present
Geneva Area, Switzerland
Procter & Gamble
Associate Brand Manager Max Factor Global Design
April 2011 to September 2012
Geneva Area, Switzerland
Procter & Gamble
Digital Marketing Manager Global Cosmetics & WE Female Beauty
October 2009 to March 2011
Geneva Area, Switzerland
Procter & Gamble
Business Intelligence Manager WE Fabric & Home Care
September 2007 to September 2009
Brussels Area, Belgium
Ebbinge & Co.
Student Recruiter
May 2006 to May 2007
Carnegie Mellon University
Research intern
June 2006 to September 2006
Materialise N.V.
Product Management intern
August 2005 to September 2005
Incrowd BVBA
Product Management intern
July 2005 to July 2005
Leading the Direct-To-Consumer P&G Everyday Me multi-brand program for Western Europe. Achievements / Responsibilities include: WE DTC Base Business Marketing Plans & Strategies Delivery of global & regional multi-brand online marketing toolboxes $1MM+ USD Cost Efficiency projects Actively controlling $10MM+ budget Leading the Direct-To-Consumer P&G Everyday Me multi-brand program for Western Europe. Achievements / Responsibilities include: WE DTC Base Business Marketing Plans & Strategies Delivery of global & regional multi-brand online marketing toolboxes $1MM+ USD Cost Efficiency projects Actively controlling $10MM+ budget
What company does Lennert Acke work for?
Lennert Acke works for Procter & Gamble
What is Lennert Acke's role at Procter & Gamble?
Lennert Acke is Digital & Direct-To-Consumer Marketing Manager
What industry does Lennert Acke work in?
Lennert Acke works in the Consumer Goods industry.
Who are Lennert Acke's colleagues?
Lennert Acke's colleagues are William Fletcher, and Andrew Powell
📖 Summary
Passionate engineer-turned-marketeer with 5 years of experience in traditional FMCG marketing, digital marketing, eCommerce, IT operations, business intelligence, business process outsourcing, business services marketing, innovation management. Track record of excellence coming from a skillset in leadership, project management, business transformation and communication, founded on a strong scientific engineering education.Digital & Direct-To-Consumer Marketing Manager @ Leading the Direct-To-Consumer P&G Everyday Me multi-brand program for Western Europe. Achievements / Responsibilities include: WE DTC Base Business Marketing Plans & Strategies Delivery of global & regional multi-brand online marketing toolboxes $1MM+ USD Cost Efficiency projects Actively controlling $10MM+ budget From September 2012 to Present (3 years 4 months) Geneva Area, SwitzerlandAssociate Brand Manager Max Factor Global Design @ Leading the Lips and Nails Product Marketing Management and Digital Program of the Global Cosmetics “Max Factor” Brand. In first 6 months on the job, I delivered: 2 Nail Polish product ranges from idea to market in record timings; From scratch: Digital Strategy, Search, Content and Social Engagement Strategy. Relaunched website: http://www.maxfactor.de/ After 10 months working on the Nails segment, my responsibilities have been expanded to include Product Marketing Management for the Lips segment. Actively managed team of 10 to control multi-million dollar budget. From April 2011 to September 2012 (1 year 6 months) Geneva Area, SwitzerlandDigital Marketing Manager Global Cosmetics & WE Female Beauty @ Leading the Global and WE Digital Marketing strategies and execution of three P&G mega-brands (Gillette Venus, Olay, Max Factor): Digital Marketing Strategy consulting resulting in double digital marketing budget growth Global Website Operations for 60 Mega-Brand consumer-facing websites Innovation Management & Development in Social Media & Beauty Counseling Lead of BPO and Website Operations off-shoring From October 2009 to March 2011 (1 year 6 months) Geneva Area, SwitzerlandBusiness Intelligence Manager WE Fabric & Home Care @ Led the EMEA deployment and integration of the Company Business Intelligence Service: Project Lead for 8 WE Household Care Business Intelligence service delivery Results: 200% growth in adoption; 30% increased repeat Chief Information Officer recognition for go-2-market strategy & project leadership Business Transformation Lead for P&G’s Initiative Review process From September 2007 to September 2009 (2 years 1 month) Brussels Area, BelgiumStudent Recruiter @ Freelance top talent student recruiting. From May 2006 to May 2007 (1 year 1 month) Research intern @ Drove a camera-array computer vision research project from start to finish. From June 2006 to September 2006 (4 months) Product Management intern @ Led dental planning software consumer experience improvement project and consulted on user interface. From August 2005 to September 2005 (2 months) Product Management intern @ Designed a concept protoype for an innovative social music online application. From July 2005 to July 2005 (1 month) M. Sc., Computer Science Engineering @ Universiteit Gent From 2001 to 2007 High School, Mathematics & Latin @ Sint-Lievenscollege From 1995 to 2001 Lennert Acke is skilled in: Product Development, Brand Building, Marketing Communications, Brand Equity, Digital Marketing, E-commerce, FMCG, Innovation Management, IT Operations, Business Intelligence, BPO, Brand Management, Strategy, Project Management, Management
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 3 month(s)
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Likely
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Lennert Acke's Social Media Links
www.pg.com www.maxfac...