Lei Sorvisto's Email Addresses & Phone Numbers

📖 Summary

Dedicated digital transformation leader and organization change driver having worked in both top brands and startups. Worked internationally in many countries and business cultures. Successfully taken many countries through internationalization expansion and digital transformation process. Accomplished marketing and partnerships professional with over 13 years’ multi-disciplinary work experience in internet, media and telecom companies, and agencies. Held regional and global roles, with extensive experience spanning across marketing strategy, digital transformation, channel business development and partnership development. Track record of success in building business strategies, partnerships and optimized business execution to meet business targets. • Strong experience in and knowledge of digital marketing, enabling businesses to reach high conversion rates and success in digital environments. • Experience in global and regional management of strategic relationships and business development, with the ability to create successful and focused business plans and partnerships through thorough understanding of digital marketing tools, channels and business optimization. • Very business focused, strong ROI driven individual • Hands-on knowledge of SEM, SEO, SMO and affiliate network management. • Experienced at managing a broad range of partners simultaneously. • Event, retail and channel marketing • Great personal characteristics and interaction skills, having a natural ability to create both business and personal relationships in the client and partner networks. • Highly skilled in Southeast Asian and Chinese markets due to native cultural and language background, in addition to global business experience. Having lived also in Western Europe for over ten years, I speak/write English, Finnish and Chinese fluently.Group Marketing Director @ • Iconic global brand and market leader in wearable sports technology • Lead all group marketing functions globally • Build a highly competitive organization • Drive change management and digital transformation • Global Leadership Team From November 2014 to Present (1 year 2 months) User Acquisition Director @ • Fully responsible for a mobile game’s Go-To-Market via app stores • Responsible for delivering customer acquisition strategy and execution plan • Leading marketing team to drive traffic and optimization for Songhi games through app store promotion, social media and paid acquisition • Developing distribution and channel partnerships globally • Developing and executing Songhi's advertising monetization strategy for games, video and other media products across global markets. • Establishing and managing relationships with key brand, agency, network partners. From June 2014 to September 2014 (4 months) Senior Partner Marketing Manager @ Strategic accounts lead and P&L responsible in APAC region. Fully responsible for revenue generation, gathering actionable data from various sources, ensuring consistent and continuous optimization of campaigns, as well as the generation and dissemination of reporting. I have full ownership of TripAdvisor channel performance in Asia Pacific (15 points of sale, 12 languages and growing). My daily tasks include also building up and managing data, to achieve world-class optimization operations. Designing and analyzing experiments for new implementation in building up keyword portfolio, bidding strategy, creative optimization and budget allocation to achieve market specific goals. Working with the engineering and marketing teams to identify the places where we could improve and innovate the processes in world-wide scale beyond APAC. Lastly, I develop relationships with partners at major strategic partners. From November 2012 to May 2014 (1 year 7 months) Senior Manager of Global Media & Online Marketing @ Global responsibility for marketing of media content partners. Scope includes - setting goals and objectives that were linked to commercial targets, negotiating contracts and remuneration, managing existing top tier partners and exploring new partnership opportunities. Content publishing pipeline & resource management, overseeing the agency review and selection processes. Led large and complex projects involving global, regional, local and cross-functional teams. Managed a virtual team of 12 employees and a budget of 100M Euros. From January 2011 to November 2012 (1 year 11 months) London, United KingdomGlobal Business Intelligence Manager @ Responsible for optimising online marketing spend in mobile entertainment services. Managed and strengthened content partnerships as well as developed new partnership opportunities across entertainment category, which included video content providers, streaming TV, video on demand and offering from major studios. I was the front figure in establishing partnerships with APAC content providers, such as Reran and Sina.com. Developed new and optimised existing digital marketing and online sales based on market insight and business intelligence. My key tasks included productization of the mobile service offering, also to generate traffic and revenue for the service line. Carried out business and performance analyses on marketing channels and mobile services, planned and executed digital marketing, and turned market insight into global and local business development plans. Successfully created an automated reporting tool that became a benchmark for several Nokia business units in marketing performance reporting. My performance was very good as I exceeded all targets. From December 2007 to January 2011 (3 years 2 months) Marketing Intelligence @ is a software company producing audio and radio applications. I planned and executed digital marketing and business development activities in global markets, and participated in market insight and development activities. Marketing included traditional marketing and digital marketing. I was in direct interaction with customers as well. I also executed a thorough business analysis on international market and Jutel's competitors. From July 2004 to March 2007 (2 years 9 months) Business Analyst @ .com is a Finnish online media company, currently known as STT, Suomen Tietotoimisto. I executed international online optimization and marketing activities. My tasks included also focus group studies and data collection. In addition, I carried out a data mining and market analysis on international media market. From December 2000 to November 2003 (3 years) Market Research & Industry Analysis @ Degree Thesis worker. I carried out a market research and industry analysis on Chinese market in heavy vehicle and electronics industries. From June 2001 to September 2001 (4 months) Television Reporter & Journalist @ I was TV show hostess. The TV show was broadcast several times a week to an audience of many millions of viewers. I also planned the program content and took care of the script writing. I carried out a lot of interviews with various kinds of people and companies. I also attended various professional communications training. From June 1997 to October 1998 (1 year 5 months) Radio Reporter & Producer @ I was radio show hostess. I took care of whole program planning and execution. I wrote all show content scripts. From October 1993 to May 1997 (3 years 8 months) MSc, Software Business @ University of Oulu From 2002 to 2008 BBA, International Business @ Oulu University of Applied Sciences From 1998 to 2002 Bachelor of Business Administration (BBA)Language of; school degree, English; International Business; Vocational; Software and electronics @ Oulu University of Applied Sciences - School of Business From 1998 to 2002