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Leena Marsh

Marketing Manager @ Heritage Classic Car Insurance

Marketing Manager at Norton Insurance (including brands Heritage Classic Car Insurance & Tradesure Insurance)

Birmingham, United Kingdom

Ranked #893 out of 17,860 for Marketing Manager in United States

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Leena Marsh's Email Addresses & Phone Numbers

Leena Marsh's Work Experience

Heritage Classic Car Insurance

Marketing Manager

March 2014 to Present

Birmingham, United Kingdom

Rice Media

Studio Manager

December 2012 to March 2014

Birmingham, United Kingdom

Arbil Limited

Marketing Manager 4x4 Accessories

March 2012 to December 2012

Leena Marsh's Education

Aston University

BSc (Hons) Business and Management 2:1 Hons

2006 to 2010

Staffordshire University

BSc Business and Management

2005 to 2006

Wolverhampton Grammar School

A Levels/ AS / GCSEs English Physics Biology Maths Geography German Design and Technology Fine Art Biology etc.

1998 to 2005

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About Leena Marsh's Current Company

Heritage Classic Car Insurance

Managing several brands under the Norton Insurance business (Heritage Classic Car Insurance, Tradesure Insurance and Brightwave Insurance) my role is to support the growth of the business and implement Marketing Strategies. - Forming three strategies to target the different markets (both B2B and B2C) to deliver improved brand awareness both online and offline whilst improving both conversion...

Frequently Asked Questions about Leena Marsh

What company does Leena Marsh work for?

Leena Marsh works for Heritage Classic Car Insurance

What is Leena Marsh's role at Heritage Classic Car Insurance?

Leena Marsh is Marketing Manager

What is Leena Marsh's personal email address?

Leena Marsh's personal email address is l****[email protected]

What is Leena Marsh's business email address?

Leena Marsh's business email addresses are not available

What is Leena Marsh's Phone Number?

Leena Marsh's phone +44 ** **** *381

What industry does Leena Marsh work in?

Leena Marsh works in the Marketing and Advertising industry.

About Leena Marsh

📖 Summary

An ambitious marketing professional with meticulous attention to detail and extensive project management skills. A work experience that shows development in both management and marketing, including tenyears of experience across the B2B, B2C, service and product industries. Marketing Strategies & Campaigns Corporate Communications Creative Team Leadership Product Positioning & Branding Web & Print Content Development Development of Training Materials Public & Media Relations New Product Launch Project ManagementMarketing Manager @ Managing several brands under the Norton Insurance business (Heritage Classic Car Insurance, Tradesure Insurance and Brightwave Insurance) my role is to support the growth of the business and implement Marketing Strategies. - Forming three strategies to target the different markets (both B2B and B2C) to deliver improved brand awareness both online and offline whilst improving both conversion and retention figures. - Launched the social media campaigns to improve communications and support online activity. With the aim to generate a better understanding of the market and their personal needs, I was able to promote to various demographics successfully. - Developed all marketing strategies and implemented them into the business. All targets met for tradeshow awareness, editorial coverage, social media reach and website optimizations. - Strategically selected which partners to work with, events to attend and promote the vision internally to generate support. Created dynamic displays throughout the show season with a vision to be different. - Using neuro-marketing techniques to deliver a new website which meet the business needs of the company and support better end user interaction. - Improving the below the line marketing activities whilst reducing expenditure by 30%. From March 2014 to Present (1 year 10 months) Birmingham, United KingdomStudio Manager @ Managing a team of developers and designers; project management, the ability to think outside the box and deliver excellent customer service, are key skills expected from this role. Dealing with a vast range of clients such as Superdry and Aston University, verbal and written communication at times to suit each client is a key driver in satisfaction. Meticulous attention to detail and problem-solving skills are a daily requirement whilst understanding the complexities of building a website. - Using neuro-marketing techniques to deliver websites which meet the business needs of the client. Sites are strategically created taking into consideration site architecture, critical paths, user journeys, navigation and SEO best practises - Directly responsible for overseeing all incoming client work this role involves delegating tasks to over ten employees. - Amended project management style previously used which improved quality- quality checks, intervals to gain feedback from clients. - Introduced a new service offering- newsletter designs and implementation which increased revenue by 13% monthly From December 2012 to March 2014 (1 year 4 months) Birmingham, United KingdomMarketing Manager 4x4 Accessories @ Arbil 4x4 and Automotive are two separate divisions; forming three strategies to target the different markets and delivering immediate results were key aspects to the role. Key skills required in this role were project management, events management, time management, prioritising and a superb knowledge for social media. - Developed all marketing strategies and implemented them into the business. All targets met for tradeshow awareness, editorial coverage, social media reach and website optimisations. - Launched social media campaign to improve brand recall and brand image. Aim was to transform the opinion of the brand to a more open, trustworthy and friendly brand. Campaign was hugely successful resulting in Arbil's first Twitter day off-roading experience directly with the end user. - Organised and project managed the Arbil stand for the Commercial Vehicle show (2012) at NEC Birmingham. Created a dynamic display that got selected as one of top ten stands at the event. This gave rise to two editorial features in magazines. - Attended all 4x4 events throughout show season to promote Arbil’s commitment to dealers. From March 2012 to December 2012 (10 months) Marketing and Brand Manager @ Transformed a small underachieving business that was failing to satisfy clients and gain new customers. Managed, trained and retained a winning sales team. Introduced a project management system to manage client jobs that focussed on time delivery and customer service and up-selling. Promoted the business via networking and online. + Increased sales by over 50% in the first year through promoting the company in business forums, networking, improving SEO of the site, influencing the design and feel of the website and managing the sales team closely. + Increased customer retention by 60% in the first six months by introducing CRM (Customer Relationship Management) and improving the service offerings with extended care packages. + Attained a 60% close rate (5% higher than target) in the second year with Marsh Media through restructuring meeting methods and training the sales team. + Worked with clients to meet their business needs: creating marketing strategies for improving sales, brand awareness and image, improve online performance, improve in-store feel etc. + Delivered marketing pitches to business professionals to accompany sales pitches. Organised meeting with clients, and arranged meeting rehearsals with sales team. + Managed graphic designers ensuring deadlines were met and work fulfilled the client’s needs. + Designed for clients: posters, websites, logos, stationary, signage, brochures, cushions etc. From July 2006 to July 2012 (6 years 1 month) Marketing and Process Change Manager @ Started as the Marketing Manager for Turn90 creating marketing strategies to improve the brand awareness of the company. Due to previous experience in management the role soon included managing the Customer Services department. This role then led to creating, implementing and managing process changes to better support the changes in the company. HR became an additional role to better support the company and its employees. A list of skills include: + Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. + Strategic Consulting, including business plan & sales strategy development. + Gaining new business through marketing and social media + Monitoring overall marketing- CRM, mailshots, flyers, brochures, website, social media etc. + Managing up to 15 employees + Managing sales employees of a B2B and B2C business + Managing the call centre staff + HR responsibilities + Designing offline material and online banners + Working with PR companies + Process Changes + Implemented CRM tools and procedures + Project managed multiple projects at one time From July 2011 to May 2012 (11 months) Birmingham, United KingdomMarketing Assistant @ Created a marketing strategy that improved existing customer relationships and online brand awareness. Researched exporting in the American market for future growth opportunities. + Arranged for a construction tender website to be used in-house to seek sales opportunities and to strengthen existing customer relationships. + Implemented and solely managed digital marketing to increase brand awareness. Used social media sites, construction forums and wrote articles to update the website. + Managed the SEO (Search Engine Optimisation) for the company website increasing page rankings from a below page 10 average to a page 2 average in just three weeks. + Researched American partitioning market, products and competitors. Discovered products were lagging behind the UK market on aesthetics and arranged meetings for the Director to speak with complementary businesses in the USA about selling Apton products. From April 2011 to July 2011 (4 months) Wolverhampton, United KingdomBusiness Development Manager @ Converted a neglected aspect of the project management company to increase sales and profits for February 2011. Took the initiative to attend networking events and build rapport with potential clients. Promoted the training courses to businesses and consumers through both online and offline digital marketing communications. + Managed the website and SEO to promote the training course. Increased traffic to homepage by 40%. + Built partnership with complimentary companies through networking events and seminars + Marketed to B2B and B2C customers. Targeted businesses through cold calling, networking, direct mail and email campaigns. Consumers were targeted successfully through newspaper advertisements, improving SEO and introducing offers closer to the training course. + Organised the training course; location, time, date and supplies. Contacted customers through email and telephone to confirm attendance and offer support. + Designed promotional material to advertise training courses: leaflets, e-book, brochure, emails, newspaper adverts and online adverts. ILM Level 3 Project Management qualification obtained in February 2011. Worked alone primarily, using initiative to complete multiple projects before their due deadlines. From August 2010 to March 2011 (8 months) Sales Manager & Receptionist @ Selling gym memberships to customers Create marketing campaigns to draw in new groups Meeting monthly targets and receiving commission Delegate responsibilities and manage sales staff Updating the sales system regularly for myself and other sales people Create events and offers to entice customers Introduce a training scheme to educate new sales staff Update sales procedures to take a more personal approach to advertise the companies competencies and emotionally attach prospective customers Deliver exceptional service to retain customers Serve customers at reception and answer telephone calls with a respectful and helpful manner Listen to prospective customers and any complaints, and handle the issue using my own initiative to keep any issues to a minimum I met all targets set by the duty manager, increased customer retention by 20% in just two months and introduced several large key groups to the health club From July 2008 to December 2008 (6 months) Assistant Manager @ Serve customers giving the highest quality service Administrative duties; stock ordering, wages, banking Manage store with manager, design layout, hire staff, discipline and promote staff Arrange items to be put on sale, monitor sales Do gait analysis on customers to evaluate the most appropriate running shoes for their running patterns This position improved my customer service levels and confidence. I learnt how to manage a large number of employees at one time in order to meet customers' needs. Stock taking and up-selling was key to this company's success which I promoted throughout the store. From December 2007 to July 2008 (8 months) Graphic Designer @ Freelancer Edit photographs and images to suit newspapers Create montages Meet strict deadlines and complete paperwork Working in a vibrant environment, having to meet targets and deliver exceptional quality for the newspaper This position improved my graphic design and organisational skills, communication skills and my ability to meet deadlines. Dec 2007- July 2008 Up and Running, Birmingham From December 2007 to July 2008 (8 months) Manager @ Manage staff and stores located in Wolverhampton and Cheshire. Motivate staff and take regular checks on staff competency and involvement. Administrative duties. Carrying out appraisals with staff and monitoring development of team Training employees in customer service, importance of delivering the brand, understanding the customer and dealing with difficult situations Analysing information from suppliers, and seeking new trends for future purchase planning Take market research to find weaknesses in company and opportunities (SWOT analysis instigated by myself and delivered through website, myself and staff) Creating basic website, managing its contents. Manage branding and marketing campaigns Open and lock up stores. Stock taking and goods in duties Banking money, cash handling and general administration duties Serving customers and dealing with orders, deliveries, complaints This role gave me all the fundamentals to manage teams, and aided my University group work through the key skills learnt. From this experience I have become a passionate, driven, charismatic leader who has driven both stores to new levels. From May 2004 to July 2008 (4 years 3 months) Receptionist @ Answer main telephone and direct calls to over forty businesses Representing the company, portraying a good corporate image First port of call for all enquiries, deliveries, customers and staff. Using switchboard to contact appropriate people Meeting tight deadlines- answer call within five rings, ensure post is arranged before 10am, ensuring that enquiries are dealt with swiftly, problems dealt with accordingly, and that people waiting in reception are not left waiting for longer than ten minutes unless informed to do so. Sort and arrange post into correct locations. Allocate goods and parcels Arrange and advise people to destinations I increased productivity and efficiency through the reorganisation of the front line staff and caretakers. This improved staff satisfaction levels and reduced stress levels incurred by them. From June 2007 to August 2007 (3 months) Call Bureau Operator @ To make telephone calls to previous victims of crime and take a survey to help improve police standards and service To archive and log IP's details To meet strict targets set by the Police to make a minimum of three successful completed surveys within one hour. Help analyse data gathered from surveys to further understand the Police perceived weaknesses and strengths The bureaucratic system was something that required patience and a learning process for me. Here I learnt the structural procedures needed to accomplish tasks and the importance of delivering clear advice to IPs. From July 2006 to November 2006 (5 months) Caterer / Bar Staff @ Serve Customers Cash Handling ( working on tills) This experience taught me to work within a team, and deal with abusive customers appropriately. This job was a fundamental starting point for my future experience and jobs. From May 2003 to June 2006 (3 years 2 months) BSc (Hons), Business and Management 2:1 Hons @ Aston University From 2006 to 2010 BSc, Business and Management @ Staffordshire University From 2005 to 2006 A Levels/ AS / GCSEs, English, Physics, Biology, Maths, Geography, German, Design and Technology, Fine Art, Biology etc. @ Wolverhampton Grammar School From 1998 to 2005 Leena Marsh is skilled in: Brand Awareness, Brand Equity, Brand Development, Brand Communication, B2B Marketing, B2C marketing, Change Leadership, Client Communication, Client Interfacing, Client Relationship Building, Client Retention, Company Branding, Corporate Branding, CRM software, Customer Focus

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In a nutshell

Leena Marsh's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 6 month(s)

Leena Marsh's Willingness to Change Jobs



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There's 90% chance that Leena Marsh is seeking for new opportunities

Leena Marsh's Social Media Links

www.herita... www.trades...

Leena Marsh's Achievements

ILM Certification Project Management

Issued by ILM · January 2011

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