CS + MBA. I like building products that matter.

Director Of Product Management, Ecommerce @ Commerce Product Lead, Apr 2015 - Present • Hand picked by the CTO in early 2015 to lead a development swat team for 60 days to resolve a major challenge considered by the CEO (Jared Smith) to be the #1 priority for the business. • Product lead of the commerce flows on desktop ticketmaster.com (EDP and Checkout), which includes management/prioritization of the product pipeline and stakeholder management. TM+ Product Lead, Nov 2013 - Present • In 2014, grew TM+ GTV (gross transaction value) 10x YoY to over $450M via a variety of product updates, business workflow optimizations, increased product stability, and higher conversion. • Awarded the Ticketmaster 2014 Rock Star Award by the CEO for my various contributions on TM+ and to the resale business. • As product lead of the Ticketmaster integrated resale platform (TM+), my leadership responsibilities include ownership of the product roadmap impacting 20+ underlying services and the web application layer, identifying revenue maximizing opportunities, and optimizing business processes via software changes. • Day-to-day responsibilities include management of the project pipeline, intake/prioritization of bugs, product marketing support for the client services team, operational support, and generally being the 'go-to' guy for anything TM+ related. • Identify product changes that result in incremental revenue lift by working with the A/B testing team on an ongoing basis • Product owner for 3 web scrum teams and launched various products end-to-end, including ideation, use case analysis, user story creation, backlog prioritization, and product QA. • Products I've launched: •• Interactive Section Map on Resale Listings Page, which allows users to select search for seats using an interactive map at the section level. http://www.ticketmaster.com/resale/0D004D5CB4666CC5 •• View from Section, which provides approximate views from the seat where the fan will be sitting. http://www.ticketmaster.com/resale/06004E820E6FBC5C From November 2013 to Present (2 years 2 months) Senior Product Manager @ Ticketmaster Resale (TicketsNow), Ecommerce, Feb 2013 - Oct 2013 • Product owner of the Interactive Seat Map, Ticket Listings Page, and canonical tagging for SEO in Ticketsmaster's secondary market business unit TicketsNow Ticketmaster, Ecommerce, Jun 2011 - Feb 2013 • Product owner of the multi-million dollar Event Ticket Insurance business in the US and Canadian markets of Ticketmaster.com, handling all day-to-day management of the business including monthly executive reporting, oversight of A/B testing, ownership of the product roadmap, business casing, and coordination between all global markets, IT, and our 3rd party insurance partner • Grew ticket insurance revenue 29% YoY in 2012 via A/B testing - YoY growth before I took ownership was 5% in 2011 – and also launched ticket insurance across the Ticketmaster and Live Nation mobile apps on iOS and Android • Built the Ticketmaster Artist Dashboard, which brings together data from ticketing, merch, fan club, social, and music charts and puts it all into one place for artists; led the dashboard through the full product lifecycle from early phase ideation and wireframing to full product build and integration of data from 10 separate systems • Participated in strategy and planning for the Ticketmaster FanConnect brand; more specifically, built the financial model and PowerPoint decks used to pitch the CEO on the opportunities in the direct-to-fan market From June 2011 to October 2013 (2 years 5 months) MBA Intern, Financial Planning & Analysis @ • Created a geographic market revenue analytics model by partnering cross-functionally with the IT, sales and finance teams to highlight key metrics and market factors (ARPU, churn rate, device mix, channel distribution, etc.) within any particular market, which aided the revenue team in creating market specific growth strategies • Presented new insights into the customer trends in the Miami market, including strategic risks and opportunities for revenue growth, to the VP of FP&A and the larger FP&A team by utilizing the analytics model I created • Performed competitive analysis of Cox Communication’s anticipated entry into the wireless market, analyzed its go-to-market strategy, including positioning and pricing strategy, and suggested defensive responses to minimize revenue impact From June 2010 to October 2010 (5 months) Senior Software Engineer @ Product Manager, January 2009 - August 2009 • Managed a software product developed by a French partner that was integrated into our software stack, including ownership of the requirements roadmap, prioritization of features, definition of software APIs, and planning of product releases • Identified and analyzed defects found in the system related to the software product as a member of the Defect Resolution Board and determined the cost, schedule, and technical tradeoffs of potential solutions Team Lead, June 2009 - August 2009 • Led a team of 15 engineers in passing a critical NATO test milestone by prioritizing software fixes and driving team execution via daily stand-up meetings, technical leadership, and resolution of roadblocks Technical Coordinator, October 2008 - August 2009 • Defined new features and APIs across the software stack as the primary technical coordinator between the French and American partners, coordinated planning, and worked with the software and QA teams to implement those changes • Re-engineered the process for handling software dependencies, got group buy-in, and launched a new steering committee, which included both internal managers and external partners across all levels, to oversee and reduce integration challenges UI Engineer, June 2005 - January 2009 • Designed and developed custom Java Swing UI components and GUIs on several Java EE programs using Agile principles and coding methodologies such as TDD, refactoring, prototyping and design patterns From June 2005 to August 2009 (4 years 3 months) Software Engineer @ Massy, France • Worked in Paris, France, embedded within an all French team, as part of an international exchange program • Collaborated with systems analysts to understand end user needs, defined user interface flows, and developed new UI features to meet those needs; quickly became the most recognized software engineer on the team • Provided technical guidance on GUI development and led development on platform infrastructure From October 2006 to October 2008 (2 years 1 month) Associate Software Engineer @ • Supported the full software lifecycle from definition of customer requirements to design, code and testing of new features From September 2003 to June 2005 (1 year 10 months)

MBA, Marketing & Entrepreneurship @ University of California, Los Angeles - The Anderson School of Management From 2009 to 2011 B.S., Computer Science & Engineering @ University of California, San Diego From 1999 to 2003 Lee Ha is skilled in: E-commerce, Product Management, Analytics, Integration, User Experience, Java Enterprise Edition, Program Management, Product Development, Financial Modeling, Testing, Software Project Management, Strategy, Cross-functional Team Leadership, Software Engineering, Java