Senior Digital / Social Marketing Manager with both agency and client side experience covering a range of verticals from tech, telecommunications, retail, travel, sport, software, finance, HR communications, recruitment, broadcast and utilities. Specialize in Social Maketing (WOM), SEO, SEM, PPC, Social Media, Mobile, Affiliates, Planning, Media Buying, Display, Analytics, Optimisation, Usability, Email / CRM and website development. I pride myself in strategic, insights driven, creative marketing to engage communities with compelling content and experiences, being truly customer centric. I love pushing the boundaries with innovative marketing that drives conversations amongst our target market. Educated to post graduate level in marketing holding BA (hons) 1st class degree in Marketing and Business Management, also registered as a Marketing Consultant with the CIM.

Director of Social Media @ From October 2014 to Present (1 year 3 months) Head of Social - Microsoft Consumer Apps and Services (Skype, Bing, OneDrive, Outlook.com, MSN & IE) @ Head of Social Marketing for Skype, Bing, OneDrive, Outlook.com, MSN & IE Managing a large geo diverse team of social media experts across the 6 brands responsible for delivering on product launches, campaign delivery, evergreen advocacy programs, editorial and social channel management, community management, Social CRM, influencer events, Vlogger strategy, paid social, social innovations and social reporting. From July 2014 to October 2014 (4 months) Head of Social @ Heading up Skype's Social Marketing team, defining the strategic vision and overall Social Marketing approach within our audience marketing division. My approach to social includes go to market campaigns for product launches and campaigns across owned, earned and paid social channels. This includes social evergreen advocacy / influencer program's, editorial, community management, social platform management, social innovation, paid social, social CRM and social insights. Skype runs a series of passion led campaigns across travel, sport, gaming, tech, food, fashion, music, film to name a few, including partnership and co-marketing deals with Marvel, Livenation, ESPN, Spotify and more. My team and myself have been responsible for landing social strategy, planning, production and execution everything end to end lifecycle management to drive acquisition, brand perception shifts, retention and advocacy. Launched Skype's first Brand Ambassador program www.skypemoments.com empowering advocates and influencers to represent the brand, driving WOM. Changed the way we think about social metrics and KPI correlating social vanity metrics with business priorities and metrics to deliver on the value of a fan and the value of conversation studies. Working closely with Skype,com, SEO, SEM, PR, PMM's teams have an integrated approach to go to market aligning with our target audience segments From May 2012 to October 2014 (2 years 6 months) Global Senior Marketing Manager @ Run Skype's global SEO, Affiliates, Social Search and Say it with Skype programs. From April 2011 to May 2012 (1 year 2 months) Head of Digital @ Headed up a team of 17 Account Directors and Account Managers running integrated online marketing strategies for a range of clients across channels such as SEO, PPC, Social Media, Affiliates, Display, Analytics, Mobile and Usability. From July 2009 to April 2011 (1 year 10 months) London, United KingdomDirector of Client Services @ Headed up the SEM teams and managed 14 Search Executives across a portfolio of 100+ clients. From February 2007 to June 2009 (2 years 5 months) London, United KingdomMarketing Manager @ Lead the marketing activities both online and traditional along with team management. From September 2004 to February 2007 (2 years 6 months) Marketing Executive @ Responsible for the marketing activities across all B2B verticals - Recruitment, Software and Employment. From February 2003 to September 2004 (1 year 8 months) Product Marketing Executive @ From November 2001 to November 2002 (1 year 1 month) Toronto, Canada AreaMarketing Assistant @ From October 1996 to October 2001 (5 years 1 month) London, United Kingdom

Digital Marketing Diploma, Digital Marketing @ The Institute of Direct Marketing From 2006 to 2006 Chartered Institute of Marketing, Diploma in Marketing @ Cambridge Marketing College From 2003 to 2003 BA Hons Business Administration Marketing Management, Business, Marketing @ Anglia Ruskin University From 1998 to 2001 Leanne Johnson is skilled in: Online Marketing, Digital Marketing, Omniture, Google Analytics, CMS, SEO, Product Marketing, SEM, Google Adwords, Affiliate Marketing, Integrated Marketing, Analytics, Digital Strategy, PPC, Web Analytics