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Laurie Sage

Account Director @ LBi

Marketing Professional

Greater New York City Area

Ranked #354 out of 7,081 for Account Director in New York

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Laurie Sage's Email Addresses & Phone Numbers

Laurie Sage's Work Experience

LBi

Account Director

March 2010 to January 2012

Special Ops Media

Senior Account Manager

January 2009 to March 2010

Special Ops Media

Account Manager

July 2006 to January 2009

Laurie Sage's Education

Purchase College, SUNY

Bachelor of Arts, Journalism, Anthropology

2001 to 2005

Laurie Sage's Professional Skills Radar Chart

Based on our findings, Laurie Sage is ...

Organized
Independent
Motivational

What's on Laurie Sage's mind?

Based on our findings, Laurie Sage is ...

57% Left Brained
43% Right Brained

Laurie Sage's Estimated Salary Range

About Laurie Sage's Current Company

LBi

• Executed social media and digital marketing campaigns for the NBC Universal, E!, Blu- ray, Johnson & Johnson (Neutrogena, Rogaine and KY), SeamlessWeb, Clearview Cinemas, BRIDES Magazine, MoneyGram and Hannover House accounts
• Provided support for SEM campaigns for the Dyson, Links of London and Folli Follie accounts• Responded to RFPs by creating social media and digital...

Frequently Asked Questions about Laurie Sage

What company does Laurie Sage work for?

Laurie Sage works for LBi


What is Laurie Sage's role at LBi?

Laurie Sage is Account Director


What is Laurie Sage's personal email address?

Laurie Sage's personal email address is l****[email protected]


What is Laurie Sage's business email address?

Laurie Sage's business email address is l****[email protected]


What is Laurie Sage's Phone Number?

Laurie Sage's phone (212) ***-*756


What industry does Laurie Sage work in?

Laurie Sage works in the Marketing and Advertising industry.


About Laurie Sage

📖 Summary

Account Director @ LBi • Executed social media and digital marketing campaigns for the NBC Universal, E!, Blu- ray, Johnson & Johnson (Neutrogena, Rogaine and KY), SeamlessWeb, Clearview Cinemas, BRIDES Magazine, MoneyGram and Hannover House accounts
• Provided support for SEM campaigns for the Dyson, Links of London and Folli Follie accounts• Responded to RFPs by creating social media and digital marketing strategies to present to the client• Acted as a liaison between the client and my team to ensure deliverables are submitted on time• Worked with several departments to execute multi-faceted campaigns
• Analyzed data to present to clients• Worked with billing department to budget hours for campaigns• Acted as a customer service representative for social media pages• Created content calendars for social media pages From March 2010 to January 2012 (1 year 11 months) Senior Account Manager @ Special Ops Media • Managed online press and publicity for the NBC Universal, The Style Network, E!, Fox, Tru-Blu and Dorm Life accounts• Maintained social media pages for various projects• Supervised Manager and Associate, which included overseeing client correspondence• Reached out to clients regarding new projects• Lead conference calls to review proposals with clients• Created website target lists to send to clients for approval• Coordinated brainstorms with the Business Development department • Compiled industry news to send to clients on a bi-weekly basis• Billed projects to clients From January 2009 to March 2010 (1 year 3 months) Account Manager @ Special Ops Media • Managed online press and publicity for the NBC Universal, AMC, The Style Network, and E! accounts• Initiated and sustained relationships with websites to build exposure for campaigns • Wrote pitches regarding product to send to appropriate websites • Coordinated talent interviews, exclusive clips, reviews and contests with websites • Wrote proposals pertaining to product to send to clients• Maintained a working relationship with clients • Supervised Junior Account Manager From July 2006 to January 2009 (2 years 7 months) Junior Digital Publicist @ Special Ops Media • Created final reports to send to clients • Researched relevant websites for projects • Shipped product to websites From January 2006 to July 2006 (7 months) Editorial Intern @ Wenner Media • Researched author and subject history for ideas being pitched • Compiled information for books being published • Proofread manuscripts • Transcribed articles From September 2005 to January 2006 (5 months) Editorial Intern @ Herald Community Newspapers • Conducted on-site, face-to-face interviews • Researched and wrote news briefs and articles • Completed fact checking assignments by telephone From June 2004 to August 2004 (3 months) Editorial Intern @ Hearst Publications: Floor Covering Weekly • Conducted telephone interviews• Researched and wrote news briefs and articles• Examined articles for copy editing• Compiled information to contribute to the Product Source Guide sent to subscribers• Performed general administrative tasks such as filing and faxing From May 2003 to August 2003 (4 months) Program Administrator (Sales and Marketing) @ Westchester County Department of Parks, Recreation and Conservation • Lead and implement social media strategy for Westchester County Parks in addition to Playland Park, County Center and Golf Westchester• Manage paid social media budget and allocate appropriately across platforms• Analyze data from paid social campaigns and compile into weekly reports• Implement 360 marketing programs for Conservation division and County Center• Developed robust marketing strategy for weddings at Mountain Lakes Park, which led to its first-ever fully-booked season, with continued 360 marketing implementations • Execute marketing efforts for Westchester Parks Foundation's annual Winter Wonderland event• Establish relationships with local influencers who act as ambassadors for our facilities and programs• Collaborate with graphics department to create marketing materials like bus shelters, bus queens, bus interiors, posters, pamphlets, palm cards, eblasts and various digitals• Liaise with various facilities to receive information for marketing programs • Write press releases about events and news for dissemination Ardsley, New YorkInfluencer Marketing, Social Media, and Digital PR @ Media Storm • Spearheaded influencer marketing vertical and sold it into campaigns for clients including WEtv, UP tv, The Wendy Williams Show, Ovation TV, In Demand, Lionsgate, Bring Change 2 Mind, and Red Nose Day• Managed and executed digital PR and social media campaigns for eOne Films, eOne Home Entertainment, Picturehouse, MTV, MTV2, VH1, E!, and SPEED accounts • Lead paid social strategy for Memorial Sloan Kettering Cancer Center and El Rey Networks accounts• Grew roster of influencers to 200 in genres including fashion, beauty, mommy, entertainment and foodies• Wrote contracts and negotiated fees with influencers• Managed campaign budgets and liaised with billing department to ensure influencers are paid appropriately and determine agency fees • Actively pitched editorial concepts and interviews to website editors • Wrote, implemented and managed Facebook, Twitter, Instagram & Tumblr pages for film clients • Partnered with internal teams to create 360 campaign proposals to present to potential clients• Educated internal teams on influencer marketing services to sell into existing clients• Identified appropriate influencers to be targeted for campaigns• Client and agency resource for influencer marketing leadership• Created bi-weekly newsletter to send to our influencers that includes industry updates, campaigns we love, and viral news• Supervised team to ensure communication with editors/influencers and clients were correct, to make sure deadlines were met, deliverables were accurate, and guarantee all campaign messaging was precise • Created and analyzed social listening reports to gauge sentiment of upcoming campaigns to provide strategy • Worked on new business proposals• Launched, lead strategy, and acted as Editorial Director for agency Tumblr: http://willthisgoviral.tumblr.com/ From January 2012 to January 2017 (5 years 1 month)


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In a nutshell

Laurie Sage's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 6 month(s)

Laurie Sage's Willingness to Change Jobs

Unlikely

Likely

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Laurie Sage's Social Media Links

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