I am half-French, half-British, and have lived and worked in France, the UK, Germany and Spain.
Through my upbringing near Paris and London, my studies at Oxford and the London School of Economics, and my professional experience in Hamburg and Madrid I am now fluent in four languages.
I have been at L'Oréal for 3 years and am currently Brand Manager at Lancôme, having gained a strong understanding of the L'Oréal business throughout my different roles. This builds on my 12-month work experience at brand and digital strategy consultancies within Publicis Groupe and WPP.
Drawing on my international background, diverse study areas and complementary roles, I hope to progress to a career in customer strategy.
Brand Manager, Lancôme @ I have been promoted to this position following 16 months as Assistant Brand Manager. From July 2015 to Present (5 months) London, United KingdomAssistant Brand Manager, Lancôme @ Position Overview:
- Significant budget management across marketing and promotional expenditure.
- Planning of national brand promotions through proposals that drive sales whilst maintaining profitability.
- Independent project management of 15 brand events, from stock forecasting to in-store delivery of products and point-of-sale material to 670 stores, which involves working closely with internal and external departments and suppliers. From March 2014 to July 2015 (1 year 5 months) London, United KingdomMarketing Graduate Scheme @ Position Overview:
- Completed two of three placements due to ending graduate scheme early to join a marketing team.
- October 2013 to February 2014: Marketing at Maybelline New York - one of the U.K.’s top-ranking cosmetics brands.
- June to October 2013: Retail and Category Development - advisory department for the Consumer Products Division. From June 2013 to February 2014 (9 months) London, United KingdomMarketing Internship, L'Oréal Designer Fragrances @ Position Overview:
- Provided strategic insights, for example competitor activity
- Implemented marketing plans, for example in-store POS. From June 2012 to June 2013 (1 year 1 month) London, United KingdomDigital Strategy Internship @ Position Overview:
- Competitor reviews for clients across varied sectors
- Weekly client reports sent directly to clients, using Google and Facebook Analytics. From March 2010 to July 2010 (5 months) Madrid Area, SpainBrand Strategy Internship @ Position Overview:
- In-depth brand research and competitor reviews for a wide range of sectors
- Extensive focus and training on Corporate Social Responsibility as a branding strategy. From August 2009 to February 2010 (7 months) Hamburg Area, Germany
BA Hons, Modern Languages: German and Spanish, 2:1 @ University of Oxford From 2007 to 2011 MSc Media & Communications, 2.1 (High Merit) @ The London School of Economics and Political Science (LSE) From 2011 to 2012 Option Internationale du Baccalaureat (OIB), Economics and Social Sciences, Mention Tres Bien @ Lycee International de Saint-Germain-en-Laye From 2002 to 2007 Lauriane Anderson Mair is skilled in: French, German, Spanish, Marketing Strategy, Branding & Identity, E-commerce, Social Media, Beauty, Luxury, Consumer Products, Retail, Online Marketing, Marketing, Strategy, Numerical Ability