Consumer healthcare and FMCG business leader, with a strong marketing background. Proven track record in driving global businesses and teams, iconic brands, from growth strategy to advertising development, from pipeline building to great market executions. Looking for : consumer driven businesses where financial results and innovative leaps are important.

VP Global Categories Milk, Yogurt, Child & family Nutrition, and Arla Global brand @ In charge of global business unit, strategy and operation for all milk, yogurt, child and family nutrition portfolio as well as Arla masterbrand - consumer and corporate. Net Revenue - 3 bios euros. Team of 20 people - covering marketing, R&D. From November 2014 to Present (1 year 2 months) Copenhagen Area, DenmarkGlobal category Vice President, Butters&Spreads - Lurpak, Anchor,... @ In charge of global business unit, strategy and operations for all butter brands portfolio : LURPAK, ARLA, ANCHOR, LACTOFREE. Net Revenue 1.4 billion euros. Team of 18 people- covering marketing, R&D, product management. Key Achievements . Defined and led the implementation of new ambitious global business unit strategy . Secured global roll out strategy for the Lurpak brand - designed the geo expansion roadmap, led the development of the first global Lurpak campaign " Weave Your Magic" . Redefined the category innovation strategy, pipeline, illustrated by the successfull launch of Lurpak Cooks Range in multiple markets. Led teams to execute a high impact launch in particular with an multiple award winning campaign on Cooks Range " Adventure awaits". . Led development of Lurpak Spreadable campaign. . Redefined ways of working - innovation processes, local/global team relationships, appointment of one global agency for Lurpak, brands/projects globalisation, best practice indentifications. . Led Marketing capability programme with revision of marketing curriculum and processes From July 2011 to November 2014 (3 years 5 months) Århus Area, DenmarkGlobal Marketing Director, Sensodyne @ . Part of the Future Group, GSK Consumer Healthcare Global Team, in charge of global brands strategy, innovation, advertising . Successfully relaunched Sensodyne core range, with new efficacy claim (24/7 Sensitivity Protection), new flavour, new designs, new communication package for consumers and experts, over 90 markets, 14 factories. From December 2009 to September 2011 (1 year 10 months) London, United KingdomGlobal Marketing Manager @ Various Global Marketing Manager roles in OTC healthcare, household detergents, disinfectants. Key responsabilities: drive global strategy for brands, drive innovation, equity, and drive the sales of an area . . Grew Harpic value share & profitability thanks to the development of a strong pipeline based on new insights and the leadership of cost saving projects. . Grew disinfectant business by 50% in Europe thanks to brand relaunches in various markets, relaunch of the DETTOL personal care platform in Europe. Also helped defined a winning DETTOL entry model for new markets. . Grew Lemsip Cold and Flu business by 11% through stronger pipeline, more aligment from countries, better advertising. Redefined global footprint, strategy for growth, and innovation strategy. From 2002 to June 2009 (7 years) London, United KingdomMarketing Group Manager France @ Household cleaning .Obtained market leadership on household cleaners thanks to strong pipeline, better phasing of media vs promotion, better ROI on advertising. . Redefined brands portfolio ( grow, milk/sell, rebrand) . Increased brand profitability by 100% ( value analysis, new financial KPIS, better portfolio management) . . Coached and managed a team of 6. From 1999 to 2002 (3 years) Paris Area, FranceSenior Brand Manager - France @ AMORA mustards Brand Development. Reached record market share and profitability thanks to the development and successful launches of premium products, new brand mix definition ( prices, promotional deflation, packaging, advertising) . From October 1995 to February 1999 (3 years 5 months) Paris Area, FranceBrand Manager - France @ NIVEA Face Care Brand development. Moved the brand to Number 1 in Value through higher penetration on face care products. Developped numerous innovations in international context, numerous advertising ( TV, print, editorials), led PR and media strategies. Won Cosmetic News award " launch of the year 95" for OPTIMALE. From 1992 to 1995 (3 years) Paris Area, France

Marketing @ EDHEC Business School From 1986 to 1991 Laurence Fischer is skilled in: Strategy, Brand Development, FMCG, Product Management, Marketing, Advertising, Business Strategy, Leadership, Pricing, Sales, Public Relations, Team Management, Global Marketing, Customer Insight, Marketing Management