I'm a motivated and enthusiastic PR professional specializing in the consumer sector. I'm passionate about lifelong learning and always striving for improvement.
Strengths include writing, media relations and social media management.
Account Executive @ Performing media outreach for clients in the consumer housewares industry, with a concentration in small home appliances, home care, garment care and corporate furniture.
I'm a motivated and enthusiastic PR professional specializing in the consumer sector. I'm passionate about lifelong learning and always striving for improvement.
Strengths include writing, media relations and social media management.
Account Executive @ Performing media outreach for clients in the consumer housewares industry, with a concentration in small home appliances, home care, garment care and corporate furniture.
Coordinating broadcast media segments
Maintaining relationships with clients and brand ambassadors
Drafting talking points and translating high-level financial, technical information for easy media and public consumption
Drafting and overseeing the creation of monthly activity reports that display the implementation and results of strategy
Building personal relationships with the media From November 2014 to Present (1 year 2 months) Greater New York City AreaAccount Executive @ Performed media outreach on behalf of clients, particularly in the consumer housewares and baby gear industries.
Oversaw the creation of social media content
Consulted on branding and packaging design
Supported clients during trade shows and media events From December 2013 to November 2014 (1 year) Account Coordinator @ Monitored the press for client news, as well as relevant competitor and industry news.
Conducted media outreach to key media contacts.
Drafted press materials, such as pitch letters, press releases and media alerts.
Created meeting agendas and recap/ recommendation memos.
Curated and posted content to social media sites like Twitter, Facebook, Linkedin From September 2012 to September 2013 (1 year 1 month) greater new york city areaIntern @ Compiled daily media monitoring reports for clients.
Conducted research projects.
Created weekly tech articles for local news publication. From May 2012 to August 2012 (4 months) Public Relations Intern @ Assembled national and local media lists through the use of MediaAtlas.
Produced, edited and distributed press releases to targeted publications.
Researched and copyedited various agency projects. From January 2012 to May 2012 (5 months) Intern @ Created and organized press clippings for wine clients using Cision point.
Assisted in the assembly of monthly reports for Nicolas Feuillatte Champagne.
Sent samples to journalists and publications, provided product and POS for events. From June 2011 to August 2011 (3 months)
Bachelor of Arts, Public Relations, International Relations (minor) @ University of Rhode Island From 2008 to 2012 Lauren Silverman is skilled in: Press Releases, Social Media, Blogging, Event Management, Media Relations, Public Relations, Social Networking, Public Speaking, Cision, Editing, Facebook, Copy Editing, Photoshop, WordPress, Microsoft Excel
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