Key Account Marketing Specialist, Keds @ • Develop, pitch and execute strategic retail programs to drive sell through • Create tools and communication plans for distribution of brand campaign to internal partners • Manage POP/visual display programs to amplify Keds brand presence at retail • Distribute creative assets to accounts quarterly to use in-store and online • Partner directly with key retail accounts to provide ongoing marketing support • Drive sell-in by pitching Keds brand initiatives to key accounts at meetings and trade events • Develop integrated marketing programs to support new product launches • Execute retail extensions of national advertising campaign • Collaborate with internal and external partners to maximize retail opportunities • Manage wholesale marketing budget including tracking and processing of invoices. From June 2015 to Present (6 months) Greater Boston AreaMarketing Coordinator, Keds @ • Assisted in the delivery of creative development production process for photography and copy, including managing production schedules, job trafficking, budgeting, and approval process. • Supported physical and digital assets creation. • Monitored work in production to ensure timely and accurate delivery of quality products. • Maintained overall quality by proofing materials prior to routing and release. • Coordinated marketing communications for internal and external distribution. • Provided day-to-day support with creative services marketing budget including tracking and processing of invoices. • Assisted with packaging design and production. • Assisted with Brand projects as needed. From February 2014 to May 2015 (1 year 4 months) Business Associate @ From May 2013 to January 2014 (9 months) Greater Boston AreaMarketing and Social Media Intern @ • Researched and engaged independent fashion designers and e-boutiques for UsTrendy.com, one of the world’s largest international online retail marketplaces • Promoted featured products through new and existing social media channels • Developed and implemented creative marketing and PR strategies to enhance and grow the UsTrendy brand From January 2013 to May 2013 (5 months) Greater Boston AreaMarketing Associate @ • Conducted lead generation research and built target account lists using Salesforce.com, Jigsaw, and LinkedIn • Updated Akiban’s Salesforce.com database with new lead information From October 2012 to January 2013 (4 months) Greater Boston AreaOutreach Associate/Marketing Intern @ • Researched and identified environmentally-focused individuals and organizations for re-distribution of Human Media’s NPR radio program, The Diet-Climate Connection • Promoted The Diet-Climate Connection via phone, e-mail, and social marketing channels and exceeded goals set by manager • Built relationships and networked with users to promote their usage of the content and to find new leads From October 2012 to January 2013 (4 months) Greater Boston AreaSALT Campus Brand Ambassador @ • Promoted student registration with SALT, a financial tool that manages and tracks student loans and offers other financial and student resources such as job, internship, and scholarship searches • Increased brand awareness through use of social media, Bentley’s activity fair, and speaking with students at a weekly SALT information table at Bentley’s Student Center From September 2012 to November 2012 (3 months) Freshman Year Seminar Peer Facilitator @ • Co-facilitated a First Year Seminar course with staff member to acclimate first-year students to college life • Assisted in implementing cooperative learning techniques, facilitated class discussions, served as a resource outside of the classroom and provided ongoing support for students From August 2012 to November 2012 (4 months) Customer R&D Researcher/Analyst, Twitter Manager, and Blogger @ • Researched, interviewed, and analyzed potential customers for this start-up that blends cutting-edge social media job search strategies with traditional methods to help college students launch their careers • Managed, updated and monitored Degrees2Dreams Twitter site to build D2D’s Twitter presence and number of followers • Created content for Degrees2Dreams blog From June 2012 to October 2012 (5 months) Marketing Intern @ • Updated customer section of website by editing customer logo images, updating customer bios, and writing testimonials, using CMS (Expression Engines) • Conducted lead generation research using Salesforce.com and Jigsaw • Created and updated customer database in Excel in support of lead generation programs From May 2011 to September 2011 (5 months) Marketing Intern @ • Edited company’s YouTube channels by updating and creating speaker video descriptions • Updated speakers’ biographies on the American Program Bureau website • Created new documents highlighting specific speaker topics to place on Squidoo.com From June 2010 to August 2010 (3 months)

Master of Business Administration (M.B.A.), Marketing @ Bentley University From 2013 to 2016 Bachelor of Science (B.S.), Marketing, Dean's List Fall 2009-Fall 2012 @ Bentley University From 2009 to 2013 Marketing @ University of Manchester - Manchester Business School From 2012 to 2012 Lauren Riker is skilled in: Social Media, Microsoft Office, Facebook, Blogging, Access, PowerPoint, Marketing Strategy, Marketing, Microsoft Excel, Data Analysis, Product Marketing, SPSS, Wordpress, Sales, Editing