Highly organized and skilled multi-tasking professional within the PR, Corporate Communications and Digital Marketing field. Self-driven, enthusiastic, strategic thinking, results-oriented with a clear focus on business profitability and a natural flair for customer service. My international working experience (Spain, UK, India, Indonesia and China) has provided me with a fantastic global vision.

Marketing Communications & Social Media Manager @ Hong Kong's largest fine-dining restaurant group. Formed by 27 venues including: Bread Street Kitchen, London House (Gordon Ramsay), La Locanda (Giancarlo Perbellini), Toro Steak House and Gastro Bar (Richard Sandoval), Mama San (Will Meyrick), Lupa (Mario Batali), Olive Greek & Middle Eastern (Greg Malouf), BLT Steak (Laurent Tourondel), Al Molo (Michael White) and Le Pain Quotidien (Alain Coumont). From July 2015 to Present (6 months) PR | Corporate Communications | Digital Marketing @ Diverse variety of clients within the Fashion, Beauty and Lifestyle industry such as: Vaho (London, United Kingdom), Arual (Bombay, India), The Table (Bombay, India), Bagus (Bali, Indonesia), The Canggu Apartments (Bali, Indonesia), Big Fish Restaurant (Barcelona, Spain) and The Benedict Brunch (Barcelona, Spain) -Responsible for creating and implementing all the Marketing action plans and Public Relations activities that incite a strong customer engagement with the company -Increasing Brand Awareness and Online Visibility through digital influencers and an accurate SEO strategy. Designing Social Media strategies establishing short and long-term goals -Measuring the effectiveness of an advertising campaign with KPI. Analyzing Social Media data and producing genuine insights that will help to increase the success of the sales -Writing press releases, Web and Social Media content and creating positive Media Relations both national and international. From November 2011 to June 2015 (3 years 8 months) Marketing Communications Executive @ Rehasoft is the first Spanish company on selling Swedish products to treat dyslexia and hyperactivity in children during school time or at home -Defining and monitoring of policy and Marketing Strategy for products and services of the company’s medium and long term according to the Brand Positioning statement -Establishing New Business contacts and relations in South America selling the products in schools in cities throughout Mexico, Peru and Venezuela -Organizing monthly events to gain Visibility and Brand Recognition. Writing weekly newsletters to potential clients with related news about the products. From December 2009 to November 2011 (2 years) Corporate Communications Coordinator @ Guía de Tendencias was a product sampling company with a store located in Barcelona -Planning for the launch of the store called “Esloultimo”. Organising promotion tactics for the big shop opening event, including print advertising and direct mail flyers -Supporting the production department contacting suppliers. Selecting and supervising a group of ten employees for the street marketing campaigns during and before the store opening. From September 2009 to December 2009 (4 months) PR & Events @ Clients: Morgan Stanley, Caixabank, Mercedes Benz, Volkswagen-Audi, Hyundai, Honda, FC Barcelona, Cavalia, Grupo Godó, Grupo Prisa, Martini & Rosso, Bacardí, White Label, Torres, Capsa Food, Philip Morris, Camel, Gauloises, Calvin Klein, L’Oréal, Tony & Guy -Developing events on time, within budget, that meet the initial expectations -Ensuring excellent customer service and maintaining timelines on every project. Liasing with Marketing and PR colleagues to promote the event. From February 2002 to July 2008 (6 years 6 months)

Master of Public Relations, Advertising and Marketing Communications @ Universitat Abat Oliba CEU From 2004 to 2008 Certificate in Business Communications @ ICOMI Institute From 2002 to 2005 ★ Laura I. Abreu is skilled in: Marketing Communications, Public Relations, Social Media, Marketing Strategy, Brand Awareness, New Business Development, Customer Engagement, Social Networking, Events Organisation, Strategic Planning, Crisis Communications, Branding & Identity, Brand Implementation, Brand Positioning Strategies, Brand Consultancy