Image of Laura Oden

Laura Oden's email & phone number

Digital Marketing Manager | UW Foster School of Business MBA Candidate

Laura Oden's Email Addresses & Phone Numbers

Laura Oden's Work Experience

Expedia Group

Customer Marketing Manager

Seattle, Washington, United States

zulily

Senior Marketing Specialist, Search

July 2016 to July 2018

Greater Seattle Area

Apollo Education Group

SEM (Search Engine Marketing) Manager

August 2015 to April 2016

Greater Seattle Area

Laura Oden's Education

University of Washington - Michael G. Foster School of Business

Master of Business Administration - MBA

2019 to 2022

San Francisco State University

BA, Radio and Television

2004 to 2006

Laura Oden's Professional Skills Radar Chart

Based on our findings, Laura Oden is ...

Leader
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What's on Laura Oden's mind?

Based on our findings, Laura Oden is ...

56% Left Brained
44% Right Brained

Laura Oden's Estimated Salary Range

About Laura Oden's Current Company

zulily

• Managed US, Canada, Australia and UK paid search accounts for a daily deals site which launches 9,000+ products daily.• Transitioned paid search strategy from new member sign ups to new purchasers.• Assisted display team by optimizing international Google Display Network accounts.• Conducted a pilot program to test podcast advertising as an acquisition channel.

Frequently Asked Questions about Laura Oden

What company does Laura Oden work for?

Laura Oden works for zulily


What is Laura Oden's role at zulily?

Laura Oden is Senior Marketing Specialist, Search


What is Laura Oden's personal email address?

Laura Oden's personal email address is l****[email protected]


What is Laura Oden's business email address?

Laura Oden's business email address is [email protected]***.***


What is Laura Oden's Phone Number?

Laura Oden's phone (206) ***-*115


What industry does Laura Oden work in?

Laura Oden works in the Marketing and Advertising industry.


About Laura Oden

💼 Past Experience

Laura Oden has long ago diagnosed herself with a Disability – a JOINED Hand. This leaves her with a unique set of skills and experiences that are invaluable to any business. Digital Marketing Manager | UW Foster School of Business MBA CandidateSince she was born with a disability, Laura has known that she has an inside caste of abilities that make her an asset to any organization. Laura has a deep understanding of how the digital world works, and her work experience with zulily from July 2016 to July 2018 (2 years 1 month) in Greater Seattle Area shows that she is one of the most highly skilled in digital marketing. In this role, Laura managed the entire campaign creation process including keyword research, ad writing, landing page selection and account optimization. She was a unit manager for a US, Canada, Australia and UK paid search account which launched 9,000+ products daily.In her previous position, Laura was responsible for increasing Google Display Network leads by 25% + simultaneously lowered cost per lead by whileremeeting.In her role atEducationDynamics, Laura also managed $4MM in budget annually over search / display / social. She was also a Process Manager - Mobile App Marketing at zulily where she advised the media buying team on how to efficiently scale app install campaigns 100% YoY while maintaining the department’s cost per install goal. Laura also drove paid app installs in both the United States and international countries including; Hungary, Brazil, Mexico and Canada.Aside from her exceptional skills in digital marketing, Laura is also an experienced SEM (Search Engine Marketing) Manager at Apollo Education Group from August 2015 to April 2016 (9 months). In her previous role, she managed the paid search advertising accounts for one of the largest advertisers, by spend, on Google - University of Phoenix, and was able to restructure underperforming campaigns and revise Apollo Education Group’s bid strategy, resulting in a 38% year over year cost per lead reduction while maintaining lead quality. A recent project she worked on was a remarketing campaign strategy that used Google Analytics to segment/target highly engaged site visitors.In her free time, she enjoys singing and biking.


🎓 Education

Background and Work readinessLaura Oden has a Master of Business Administration (MBA) from the University of Washington and a Bachelor of Arts (BA) from San Francisco State University. She has three years of experience in sales, marketing and media work. Oden has also experience in online marketing and strategy development.Overall, Oden is very fit for the role of business professional. She has an excellent work ethic, has a great People skills, and ishighly organized. Furthermore, she is also highly intelligent and has strong problem solving skills. Oden is confident in her abilities and feels very prepared for the role of business professional.


💡 Technical & Interpersonal Skills

As a digital marketing manager, Laura Oden managed US, Canada, Australia, and UK paid search accounts. This included ensuring that the company’s products were sold through paid search channels, conducted pilot programs to test using podcast advertising as an acquisition channel, and generated leads for online colleges and universities. In her previous roles, Laura Oden rose through the ranks of SEM (Search Engine Marketing) manager at EducationDynamics, where she was responsible for the entire campaign creation process. Among other things, she opined on how to increase Google Display Network leads by 25%, sequentially lower costs per lead by 40%, and greater Google Display Network leads by 25%.Laura Oden also conducted paid search audits for a daily deals site which launched 9,000+ products daily. This included conducting experiments with social media, alcording to which she discovered that the site’s average daily income was $4MM per year. Furthermore, she also assisted with the display team by optimizing international Google Display Network accounts. Finally, as a marketing manager for Whitepages, Laura Oden increased user lead generation through Facebook, Twitter, and LinkedIn strategies.In her most recent position, Laura Oden is a Senior Marketing Specialist at zulily, which she manages across paid, owned, and Consolidated channels. Prior to joining zulily, she was a Senior Marketing Specialist at KING 5 where she managed display ad buys on behalf of a team consisting of both television and internet account executives. Laura Oden also served as the the internal strategist for zulily’s app marketing program and advised the sales team on how to efficiently scale app installs, with a goal of maintaining a department’s cost per install goal. Additionally, she also drove paid app installs in both the United States and international countries, among them; Hungary, Brazil, Mexico, and Canada.


Laura Oden’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Laura Oden's Ranking

Ranked #213 out of 4,261 for Senior Marketing Specialist, Search in Washington

Laura Oden's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 9 month(s)

Laura Oden's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 85% chance that Laura Oden is seeking for new opportunities

Laura Oden's Social Media Links

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