Ambitious, versatile and inventive marketing professional, with extensive experience leading demanding consumer brand accounts agency-side, across verticals such as entertainment, automotive, finance and retail. Specialist in building digital experiences, planning and activating social media, creating and distributing content and media / brand partnerships.
Account Director | Partnerships @ Working with Jaguar, American Express, Post Office and M&S. From June 2015 to Present (7 months) London, United KingdomAccount Director | Content Planning @ Working in Mindshare's Planning team, developing connected media plans with insight, content, social media and digital experiences at the heart. Leading out-of-scope content and digital development projects, content distribution and ensuring full integration with Mindshare's core Media Planning product.
Working with clients such as Post Office, Jaguar, Volvo, ITV, LG and Dyson. From June 2014 to May 2015 (1 year) Account Director | Social @ Responsible for leading a variety of social media accounts within Mindshare UK, planning and directing their social media efforts. Roles and responsibilities include client management, financial management, project management of digital builds, campaign management, reporting, line management, strategy and planning. Responsible for ensuring full integration of social media with above-the-line media.
Clients: Volvo, first direct, HSBC, Post Office From May 2013 to May 2014 (1 year 1 month) Account Manager | Social @ Account Manager for the Mindshare Invention team, working with clients such as Land Rover, first direct and HSBC. One of the 10 Account Managers selected to take part in Mindshare Future Leader scheme 2013. From July 2012 to May 2013 (11 months) London, United KingdomAccount Executive | Social @ Account Executive for the Invention team at Mindshare, supporting digital and social media campaigns and projects. Clients include Land Rover, first direct, Homebase, Argos and Mango. From August 2011 to July 2012 (1 year) London, United KingdomAccount Executive | Social @ - Client facing role with four of the major accounts, reporting to the Account Manager.
- Community management, copywriting, maintenance of various social media platforms (Facebook, Twitter, Flickr, Wordpress, YouTube etc.), campaign execution, campaign monitoring and measurement, research and insight and planning.
- Preparing bi-weekly reports for clients detailing activity, key insights and observations and recommendations.
Clients: Great Ormond Street Hospital Children's Charity, The Macallan, London Luton Airport, SCA (Tork UK) From September 2010 to August 2011 (1 year) London, United KingdomPublicity Assistant @ Work experience position within an independent music publicity company with a select client list of high-profile, demanding, successful artists. From September 2009 to September 2009 (1 month) Assistante d'Anglais @ British Council Assistantship, working with students aged 15-19 to help develop their oral communication skills in English in preparation for the Baccalaureate exams. From October 2007 to May 2008 (8 months)
Masters, Marketing, Distinction @ University of Durham From 2009 to 2010 BA, Combined Arts, 2:1 @ Durham University From 2005 to 2009 Laura Jones is skilled in: Social Media Marketing, Digital Marketing, Marketing Communications, Copywriting, Digital Media, Digital Strategy, Project Management, Online Advertising, Marketing, Media Planning, Project Finance, SEO, Management, Media Buying, Advertising, Google Analytics, Media Partnerships, Brand Partnerships, Integrated Marketing