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Laura Gordon

Deputy Marketing Director @ Worldwide Business Research (WBR)

Head of AI Portfolio Marketing at Alpha Events

London, Greater London, United Kingdom

Ranked #793 out of 15,860 for Deputy Marketing Director in United States

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Laura Gordon's Email Addresses & Phone Numbers

Laura Gordon's Work Experience

Worldwide Business Research (WBR)

Deputy Marketing Director

October 2015 to Present

Worldwide Business Research (WBR)

Senior Marketing Manager - Finance Portfolio

December 2014 to Present

London, United Kingdom

Worldwide Business Research

Marketing Manager - Finance Portfolio

September 2013 to December 2014

London, United Kingdom

Laura Gordon's Education

University of Ulster

First Class Honours Communication Advertising and Marketing

2007 to 2011

University of Ulster

Diploma in Professional Practice Commendation

2007 to 2011

Belfast Metropolitan College

CIM Qualification Digital Marketing Planning

2010 to 2010

Laura Gordon's Professional Skills Radar Chart

Based on our findings, Laura Gordon is ...

Responsive
Motivational
Initiating

What's on Laura Gordon's mind?

Based on our findings, Laura Gordon is ...

50% Left Brained
50% Right Brained

Laura Gordon's Estimated Salary Range

About Laura Gordon's Current Company

Worldwide Business Research (WBR)

Frequently Asked Questions about Laura Gordon

What company does Laura Gordon work for?

Laura Gordon works for Worldwide Business Research (WBR)


What is Laura Gordon's role at Worldwide Business Research (WBR)?

Laura Gordon is Deputy Marketing Director


What is Laura Gordon's personal email address?

Laura Gordon's personal email address is l****[email protected]


What is Laura Gordon's business email address?

Laura Gordon's business email addresses are not available


What is Laura Gordon's Phone Number?

Laura Gordon's phone +44 ** **** *336


What industry does Laura Gordon work in?

Laura Gordon works in the Marketing and Advertising industry.


About Laura Gordon

📖 Summary

Deputy Marketing Director @ From October 2015 to Present (3 months) Senior Marketing Manager - Finance Portfolio @ From December 2014 to Present (1 year 1 month) London, United KingdomMarketing Manager - Finance Portfolio @ •Use a range of direct and digital marketing activities to generate leads for both the delegate sales team and the sponsorship sales team •Create thematic messaging plans for each event that nurtures and re-engages different leads that have been generated for the sales teams, to guide them through the sales process increasing the conversion rates of leads generated to sales •Produce and edit marketing materials including brochures, flyers, emails, press releases and e-newsletters •Regularly work with large database system using advanced segmentation to create loyalty campaigns and to make the best use of incentives and offers for different customers and prospects and devising data building strategies •Day-to-day management of Marketing Executives and interns – effectively managing different skills sets, different personalities and maintain productivity levels •Manage agency and supplier relationships with a range of external companies •Manage individual event marketing budgets from initial database research to on-site execution •Create and maintain the content and design of the event websites, liaising with the web design team to provide direction for a user friendly website with relevant content that will achieve maximum lead generation for both the delegate sales team and the sponsorship sales team •Undertake tracking and measuring of each event I work on to provide weekly reports of leads generated, revenue, booking numbers and patterns and website traffic that are used to adapt the marketing strategy to address weaknesses and to grow on the strengths •Work closely with both the delegates sales team and the sponsorship sales team to build new data to market to and to gain feedback they have received from the market/ prospects to amend marketing messages accordingly to maximize lead generation and conversion rates From September 2013 to December 2014 (1 year 4 months) London, United KingdomTrainee Marketing Manager @ From February 2013 to September 2013 (8 months) London, United KingdomMarketing Executive @ •I worked on the fulfillment of various digital marketing strategies that involved SEO, Google Analytics, banner advertising and looking at web copy and design improvements with the end goal of increasing traffic to our website, lead generation and increasing revenue through web sales •Responsible for the finance portfolio social media accounts, managing our messaging across multiple platforms, growing each platforms following and driving lead generation •Negotiated, managed and fulfilled 30 multi-event global media partnerships •Established strategic relationships with key media publications, industry report providers and online portals to increase our reach and presence amongst the market •Created a LinkedIn partnership strategy which generates new leads for events, this strategy was successfully replicated by the US and Asia marketing departments •Spear-headed the off-age SEO strategy to improve SEO of our event websites and maximise marketing’s time spent on SEO activities, alongside the SEO Manager, that was adopted as ‘best practice’ by Marketing Executives in both the US and UK office •Experience in using email automation software and provide the training for new starts alongside ongoing support for the software users within the marketing department •I tracked the success of emails used across the marketing department. This involved analysing copy, layout, open rates and subject lines and collated this into a report for use by the marketing department From March 2012 to February 2013 (1 year) London, United KingdomBusiness Intelligence and Marketing Assistant @ •I was responsible for undertaking research into new markets to assess their viability for Kainos •I compiled research reports on sectors that Kainos operate in that were used to update the Strategic Communications Group on relevant policies, competitor activity and relevant events/ conferences •I was responsible for gathering due diligence on potential partners and reporting this back to the relevant business unit •I organised event logistics and liaised with various sales staff briefing them prior to the event, and organizing the de-brief after the event •I liaised with a range of external companies for marketing and events •I was involved in compiling, proof reading and monitoring event mailings From July 2011 to February 2012 (8 months) Belfast, United KingdomInterviewer and Research Assistant @ From May 2009 to December 2010 (1 year 8 months) Marketing and PR Assistant @ •I was responsible for developing and producing a comprehensive marketing strategy aimed at increasing the visibility of the Agency as a whole, improving public knowledge of the Agency and increasing the quantity and quality of graduates applying during the Agency’s recruitment competitions •I conducted detailed marketing audit of NISRA which involved communicating with numerous NISRA stakeholders to gain a detailed understanding of the marketing needs of each branch of the business •I was solely responsible for organizing and taking the lead in a Marketing Strategy Workshop with relevant NISRA staff aimed at gaining consensus on the key areas of focus for the strategy to ensure that the finalized strategy would resonate across the whole of NISRA •I presented the marketing strategy I had devised to the Senior Managers Forum and the Chief Executive •I was involved in strategic planning sessions with the NISRA Website Development Committee •During my time at NISRA I worked at the Department of Finance and Personnel’s Communications Office during which I was involved in handling press enquiries and liaised with press and media representatives From August 2009 to July 2010 (1 year) First Class Honours, Communication, Advertising and Marketing @ University of Ulster From 2007 to 2011 Diploma in Professional Practice, Commendation @ University of Ulster From 2007 to 2011 CIM Qualification, Digital Marketing Planning @ Belfast Metropolitan College From 2010 to 2010 Laura Gordon is skilled in: Digital Marketing, Public Relations, Marketing Strategy, Market Research, Advertising, Email Marketing, Online Marketing, SEO, Lead Generation, Web Analytics, B2B Marketing, Marketing, Online Advertising, Marketing Communications, Start-ups


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In a nutshell

Laura Gordon's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

0 year(s), 11 month(s)

Laura Gordon's Willingness to Change Jobs

Unlikely

Likely

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