Interior Design, Industrial Design @
California State University-Long Beach
Ideas can be made into buildings, products, posters, film, sites, photos, paintings and many more. And there is nothing more fun than bringing ideas to life. But at this stage of my life, "that's a cool idea" is no longer good enough. It's time to aim for great ideas. What's great idea? I call it great if
Ideas can be made into buildings, products, posters, film, sites, photos, paintings and many more. And there is nothing more fun than bringing ideas to life. But at this stage of my life, "that's a cool idea" is no longer good enough. It's time to aim for great ideas. What's great idea? I call it great if it can make the world a better place.
Creative Lead @ From July 2015 to Present (4 months) ChinaDigital Creative Director @ Launched Lincoln Motor Company in China. From October 2013 to June 2015 (1 year 9 months) Shanghai City, ChinaInteractive Creative Director @ Provide traditional, digital, ATL, and BTL creative direction on Lexus campaigns including CT200h, GS, RX, ES vehicle launches.
Transfer automotive branding knowledge and experience to communication giant, Huawei, as new business development.
Implement 3D pipeline for China, overseeing and supporting APAC, and continuing global collaboration process for Saatchi/Toyota/Lexus. Support Saatchi New Zealand on Corolla Fielder launch project.
Activate creative management procedures to generate more creative ideas within the same given time; reducing production errors by revising existing workflow. From January 2012 to May 2013 (1 year 5 months) Beijing China3D Interactive Design Director @ Initialized 3D pipeline for APAC based on Saatchi LA’s system to support global Saatchi/Toyota 3D collaboration.
Brought new creative capability output for clients in APAC through the unprecedented 3D and digital skill set.
Arranged by the agency network to support Team One Asia and directed successful Lexus CT200h launch campaign for Toyota Motor (China) Investment Co From June 2011 to January 2012 (8 months) SingaporeSenior 3D Creative @ Worked closely with lead creatives in various disciplines to create campaign proposals.
Worked with Director of 3D to expand Saatchi’s 3D department from 2 to 10 staffs in 4 years, increased annual billing from $0 to over $1 million (department has grown to 20 staffs in 2012).
Designed user interface and information architecture for proposed dealer tools.
Directed multiple visual effects photo shoots for Toyota.com, including Prius, Corolla, Camry, Avalon, 4Runner vehicle launches.
Supervised and trained new 3D artists on conceptual thinking and product demonstrations. From May 2007 to April 2011 (4 years) Los AngelesArt/Design Manager, Graphic Design @ Created and directed graphic design department as company’s new service discipline in 2005.
Provided design and creative direction on graphic design services, major architecture presentations, and new business development.
Expanded the graphic design department to 5 personnel by 2006 to support 9 branch offices and 150+ employees in the U.S.
Responsible for department revenue growth, budgeting, and coaching. From January 2003 to February 2007 (4 years 2 months) Orange County, California Area
BFA, Graphic Design @ California State University-Fullerton From 2000 to 2002 Interior Design, Industrial Design @ California State University-Long Beach From 1995 to 1998 Larry Chou is skilled in: Creative Direction, Graphic Design, Art Direction, User Experience Design, Photoshop, Illustrator, Maya, After Effects, Packaging Design, Creative Strategy, Advertising, Layout, Mac, Typography, Adobe Creative Suite, Concept Development, Information Architecture, InDesign, Adobe InDesign, Interaction Design
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