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Larry Biggerstaff

Vice President Merchandising

Director Merchandising, Center Store at The Fresh Market

Jacksonville, Florida

Section title

Larry Biggerstaff's Email Addresses & Phone Numbers

Larry Biggerstaff's Work Experience

Trader Joe's

Vice President Merchandising

2009 to 2010

Monrovia, CA

Wal-Mart / SAM's Club

Category Manager / Director of Logistics

1998 to 2003

Bentonville, AR

American Stores

Category Manager Wine

April 1998 to November 1998

Larry Biggerstaff's Education

Western Michigan University

Master’s Degree, MBA Marketing, BS Food Marketing

1987 to 1992

Cornell Johnson Graduate School of Management

Certificate, Digital Marketing / eCornell, Digital Marketing

2018 to 2018

Western Michigan University - Haworth College of Business

Master of Business Administration - MBA, Marketing, Food Marketing, Merchandising

About Larry Biggerstaff's Current Company

Trader Joe's

I was brought on board to direct all Grocery, Produce, Frozen, Floral, Alcohol, Cheese, Meat, Dairy and Deli categories, with full accountability for billion-dollar annual sales spanning 340 stores. In this position, I led, coached, and evaluated a team of 6 direct and 15 indirect reports. I utilized detailed customer, competitor, and company performance analyses to design...

About Larry Biggerstaff

📖 Summary

Vice President Merchandising @ Trader Joe's I was brought on board to direct all Grocery, Produce, Frozen, Floral, Alcohol, Cheese, Meat, Dairy and Deli categories, with full accountability for billion-dollar annual sales spanning 340 stores. In this position, I led, coached, and evaluated a team of 6 direct and 15 indirect reports. I utilized detailed customer, competitor, and company performance analyses to design and drive execution of all merchandising, replenishment, and new product development strategies. From 2009 to 2010 (1 year) Monrovia, CACategory Manager / Director of Logistics @ Wal-Mart / SAM's Club I was promoted through increasingly responsible positions with this retail industry leader, culminating in leadership of a billion-dollar Frozen Food department. From 1998 to 2003 (5 years) Bentonville, ARCategory Manager Wine @ American Stores From April 1998 to November 1998 (8 months) Advertising Print Manager / Drug Store Advertising @ American Stores From June 1997 to April 1998 (11 months) National Inventory Manager @ American Stores From May 1996 to June 1997 (1 year 2 months) Delta Team Member @ American Stores From August 1994 to May 1996 (1 year 10 months) SVP Merchandising, Marketing, Private Label, Inventory Management / National Accounts @ SpartanNash As the SVP of Merchandising, I directed all aspects of the Merchandising/Category Management, Marketing, Procurement/Inventory Management, and Own Label program. Managing and coaching a team of 8 direct and 350 indirect reports, I led team members in maintaining patterns of success for $3 billion across Nash Finch stores, independent retailers, and national accounts such as Dollar General.In this position, I was tasked with driving multiple improvement efforts that included optimizing service to independent retailers, streamlining the Merchandising organization, and building a partnership with corporate store operations to achieve profitability. From 2013 to 2014 (1 year) Edina, MNVice President of Merchandising / Commercial Trading Director @ Fresh & Easy / Tesco I was recruited to lead a key turnaround initiative in Center Store. In this role, I held full P&L accountability for Merchandising and Product Development activities across Grocery, Frozen, Alcohol, Non-Foods, Personal Care, and General Merchandise categories. Conducting full assessments of existing operations, merchandising, and category management practices, I identified multiple areas for improvement and optimization. I directed a team of 25 associates and worked closely with internal marketing and external research groups to develop customer acquisition, product assortment, and overall merchandising solutions. Additionally, I collaborated with our Fresh Food departments to design and develop more customer-centric meals, as well as solidifying partnerships with our suppliers to drive improved year-over-year profitability. Additionally, I partnered with dunnhumby UK to create our Merchandising Offer Bank in order to send personalized emails to customers based on their shopper behavior. From 2010 to 2013 (3 years) Southern CaliforniaSr Director of Grocery, Dairy, Frozen, Alcohol and Tobacco @ Winn-Dixie Senior Director, Merchandising (2006-2009)Director of Category Management (2004-2006)As Senior Director, I was promoted to lead the Center Store Merchandising team through a major restructuring initiative by focusing on fiscal accountability, creating category-based business plans, and formulating/executing joint business plans with suppliers. I led and motivated a team of 54 associates, with responsibility for billion-dollar annual sales across 522 stores.As Director, I conducted an in-depth analysis of operating markets and customer demographics to design and launch a ground-up category management process. In this role, I focused efforts on creating and executing a series of strategies to facilitate organization-wide improvements, with an emphasis on creating and maintaining a consumer-centric company. Negotiated and finalized contracts with Nielsen, IRI, Spectra and The Perishables Group to support our strategic category management program. From 2004 to 2009 (5 years) Jacksonville, Florida AreaCategory Manager @ Target I created and executed category business plans for a multimillion-dollar Cereal & Breakfast category. To increase sales of diverse products, I developed cross-merchandise strategies and partnered with suppliers on events, planogram design, and negotiations. From 2003 to 2004 (1 year) Greater Minneapolis-St. Paul AreaVarious Leadership Roles @ American Stores From June 1985 to December 1998 (13 years 7 months) IL / UTDirector, Center Store Merchandising @ The Fresh Market Greensboro, North Carolina, United StatesGrocery Merchandising / Category Management @ Southeastern Grocers As the leader of the Grocery Team, I have P&L responsibility for the Grocery department with annualized sales over $1 billion. Lead a team of 5 category managers, 8 category coordinators and 1 department analyst. From 2018 to 2020 (2 years) Group SVP Marketing, Merchandising, eCommerce, and B2B (Commercial/Service) @ Leslie's Poolmart, Inc. As the Group SVP, I had P&L responsibility for all Marketing, Advertising, E-Commerce, Commercial, Service, and Merchandising Solutions departments; leading and coaching team of nine direct and 300 indirect reports. Member of company Real Estate Committee.I led and executed several successful developments during my tenure:- Developed and led opening of new Leslie’s retail store concept in March 2015. - Transformed the Loyalty program to a customer-focused program that incorporated personalized offers, linked customers to their pool profiles, and added equipment extended warranties.- Led the development and launch of the Leslie’s Mobile App in partnership with Cie Digital Labs to connect with customers with personalized information, offers, weather and water testing.- In partnership with the eCommerce Team, we launched our Endless Aisle platform so our stores could satisfy the needs of customers and now sell and earn sales credit for all online items.- With our Marketing Team, we designed all Leslie's Private Label items to drive brand consistency and update the packaging to better align our our new store format. From 2014 to 2018 (4 years) Phoenix, Arizona


Larry Biggerstaff’s Personal Email Address, Business Email, and Phone Number

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Frequently Asked Questions about Larry Biggerstaff

What company does Larry Biggerstaff work for?

Larry Biggerstaff works for Trader Joe's


What is Larry Biggerstaff's role at Trader Joe's?

Larry Biggerstaff is Vice President Merchandising


What is Larry Biggerstaff's personal email address?

Larry Biggerstaff's personal email addresses are not available


What is Larry Biggerstaff's business email address?

Larry Biggerstaff's business email address is l****[email protected]


What is Larry Biggerstaff's Phone Number?

Larry Biggerstaff's phone (305) ***-*185


What industry does Larry Biggerstaff work in?

Larry Biggerstaff works in the Supermarkets industry.


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Larry Biggerstaff's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

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3 year(s), 1 month(s)

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