Digital Media & Marketing specialist with experience in global businesses and exposure to a wide range of digital channels. Key skills include strategy, campaign management, online advertising & communications development, external relationship management and data analysis.With a strong background in direct response and branding digital campaigns I have been the lead client contact, priding myself on close internal relationships and external client servicing with an attention to detail and genuine passion for the digital space. These add to a broad industry knowledge that has been developed having working across some of the biggest global brands managing their performance, branding, SEM, mobile and social media activations. excellent interpersonal, communication and stakeholder management capability alongside knowledge of key marketing & communications technology. Naturally curious about anything tech-related; confident & engaging in communicating at all levels; always seeking to innovate and improve on existing standards. My client portfolio has included companies with the FMCG, entertainment, automotive, and telecoms sectors. Specialties: Display, Mobile, Account Management, New Bussiness Development, Social, PPC & SEO, Advertising & Communications

Global Digital Account Manager @ - Setting global digital strategies for Hyundai - Overseeing channel planning for pan-regional providers - Account management From September 2014 to Present (1 year 4 months) Account Manager @ Digital media planning and buying for various Google products such as Google Chrome, Chromebooks and Chromecast (recently launched in Europe), with a focus on UK and NL. My main responsibilities include: - Being the main contact for clients and ensuring a good relationship and expectations are maintained with all clients through weekly meetings - Day-to-day management of the media plan including oversight of buy recommendations, execution details, budgets/accounting - Developing analysis that leads to optimisation recommendations - Working with senior management to develop strategies and recommendations for media plans - Deep understanding of client’s ad serving/tracking platform - Training of Account Executives From April 2013 to August 2014 (1 year 5 months) Digital Planner & New Business Development @ My role within the international team at Initiative requires a deep understanding of the online media and involves myriad tasks such as creating and planning digital campaigns, developing digital ideas and generating insights, research and presentations for international pitches. In a nutshell my main duties are: • Creating and planning digital campaigns (e.g. display, Facebook). • Combining creative thinking with factual analysis to develop appropriate strategies and ensure that campaigns reach their target audiences as effectively as possible. • Helping out with pitch presentations by adding case studies, generating creative ideas and dreaming up innovative strategies to make sure the digital campaigns reach the right target audience in the most effective way possible. • Working closely with senior members from Initiative’s offices around the world to provide guidance in digital trends, analysis and inspirations to influence the overall brand strategy. • Liaising with the local teams to develop media strategies and campaigns. • Gathering and synthesizing relevant data in order to draw relevant conclusions about the consumer’s behaviour in the digital environment. • Monitoring social media conversations and running social media reports by utilising the Sysomos tool and presenting them in vivid and entrancing Power Point presentations. • Major clients I’ve been working for: Tesco, Unilever, BMW, SAB Miller, Burberry, Speedo, Red Bull. From July 2011 to March 2013 (1 year 9 months) London, United KingdomAccount Analyst @ Responsible for: - Effective and efficient management and expansion of PPC campaigns, with the ability to implement, analyse, and optimize paid search campaigns - Account Management on ad platforms for pay per click (ppc) media such as Google Adwords and Microsoft Adcenter - Managing PPC campaigns based on basic KPI’s such as CTR, CPC, and specific ROI actions - Creating, categorising and refining keyword lists to create a comprehensive campaign that drives qualified visitors to client sites. - Implementing successful bidding strategies From February 2011 to June 2011 (5 months) London, United KingdomE-commerce Executive @ My responsibilities include: - Understanding what the customer expects and ensure that the customer journey from arrival on the site through to delivery of order meets those expectations; - Working with relevant members of the team to implement changes to the site and order management & delivery; - Working with e-commerce manager and web merchandiser to optimise home page and product listing pages; - Creating website content – working with Graphics and copywriters to produce and build high quality, engaging online campaigns; - Identifying and implementing effective online solutions to drive conversion on the site. From October 2010 to January 2011 (4 months) London, United Kingdom

CAM Diploma in Digital Marketing, Digital Communication and Media/Multimedia, A (70%) @ Chartered Institute of Marketing From 2012 to 2013 Distinction, Marketing, Advertising and Communications @ Kingston University From 2009 to 2010 Bachelor's Degree, Marketing @ From 2006 to 2009 Bachelor's Degree, European Economic Studies @ From 2006 to 2009 - Laricea Ioana Roman is skilled in: Digital Marketing, Social Media, New Business Development, PPC, Email Marketing, Media Planning, Digital Media, Market Research, New Media, Social Media Marketing, SEO, Copywriting, Online Advertising, Google Adwords, Marketing