Lara Peterson
Senior Marketing Director
Forward-Looking Executive Storyteller | Startup, Rapid-Growth, Transformative Leadership | Tech-Enabled Consumer Brands
New York, New York, United States
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Lara Peterson's Email Addresses & Phone Numbers
About Lara Peterson
Creative, strategic, and maniacally data-driven B-2-B and B-2-C product and lifecycle marketing professional with over a decade of experience in household name and fast-growth startup environments. Track record of applying a clear, consistent, creative approach to winning go-to-market strategies, and employing an analytical approach to customer-centric acquisition, engagement and retention resulting in tangible ROI and delivering on...
Creative, strategic, and maniacally data-driven B-2-B and B-2-C product and lifecycle marketing professional with over a decade of experience in household name and fast-growth startup environments. Track record of applying a clear, consistent, creative approach to winning go-to-market strategies, and employing an analytical approach to customer-centric acquisition, engagement and retention resulting in tangible ROI and delivering on Customer Lifetime Value. I strongly believe in metrics and measurement with a track record of success behind this mindset. In my current role I am managing a team to transform product, infrastructure, and marketing across the Amex Commercial Card Rewards Program. I am responsible for conceptualizing and building the platform to allow for customized real time promotions around T&E and business spend. Channels Managed: Mobile, Web, Product (in-App), Direct, Sales/Field, Social Media, Digital Specialties: Product Marketing, Channel Strategy, Launch Strategies, Lifecycle Dashboard Development and Management, Propensity Modeling, Voice of the Customer, Consumer Insights & Market Research, Multi-variate Analysis, Customer Segmentation, Positioning Strategy, End-to-end Customer Journey Mapping and Analysis, Multi-Channel MarketingSenior Marketing Director @ ooVoo, LLC Techstars Mentor @ Techstars Marketing Director @ Business Honors Program/McCombs School of Business VP, Marketing @ eMusic Marketing Manager @ XM Satellite Radio Lara Peterson is skilled in: Social Media, Online Advertising, Online Marketing, Marketing Strategy, E-commerce, Direct Marketing, Advertising, Marketing, Competitive Analysis, Brand Development, Start-ups, Strategic Planning, Business Development, Cross-functional Team Leadership, Social Networking
Lara Peterson’s Personal Email Address, Business Email, and Phone Number
are curated by ContactOut on this page.Frequently Asked Questions about Lara Peterson
What company does Lara Peterson work for?
Lara Peterson works for ooVoo, LLC
What is Lara Peterson's role at ooVoo, LLC?
Lara Peterson is Senior Marketing Director
What is Lara Peterson's personal email address?
Lara Peterson's personal email addresses are p****[email protected], and l****[email protected]
What is Lara Peterson's business email address?
Lara Peterson's business email addresses are not available
What is Lara Peterson's Phone Number?
Lara Peterson's phone (212) ***-*352
What industry does Lara Peterson work in?
Lara Peterson works in the Marketing and Advertising industry.
Who are Lara Peterson's colleagues?
Lara Peterson's colleagues are Yvette Leeson, Philip Baruc, and Eliza Dunaway
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