Facebook Product Marketing Team Lead (Groups, Events, Profile) @ Facebook Marketing Strategist @ Khavinson Marketing LLC Helping companies achieve their unique marketing goals by providing the following services: SMB AdvisorProviding consultative services to SMBs interested in growing and retaining their customer base. Services include building strategic marketing plans, executing acquisition and engagement programs, developing community and engagement...
Facebook Product Marketing Team Lead (Groups, Events, Profile) @ Facebook Marketing Strategist @ Khavinson Marketing LLC Helping companies achieve their unique marketing goals by providing the following services: SMB AdvisorProviding consultative services to SMBs interested in growing and retaining their customer base. Services include building strategic marketing plans, executing acquisition and engagement programs, developing community and engagement channels.LinkedIn StrategistHelping companies make the most of the LinkedIn platform and tools. Services include conducting LinkedIn 101 training, providing thought leadership training, offering executive LinkedIn coaching, developing a LinkedIn marketing strategy (free, paid), and optimizing LinkedIn profiles and Company Pages.Consultant | ContractorSupporting marketing teams with product launches, acquisition/engagement campaigns, integrated marketing programs, and community building. Clients have included:- ChargePoint- Khan Academy- GoDaddyTo schedule a free consultation or to learn more about how Khavinson Marketing can benefit your business, visit https://www.khavinsonmarketing.com/ From August 2017 to September 2018 (1 year 2 months) Marketing/Product Marketing Lead | LinkedIn for Good @ LinkedIn (2016-Present) Responsible for connecting our members' passions to give back with social good opportunities.- Own LinkedIn's Volunteer Marketplace, working with product teams and strategic partners to connect millions of members to volunteer, mentorship, and board opportunities.- Owned White House relationship, partnering on programs such as the Summer Jobs Initiative and the Equal Pay Pledge.- Developed LIFG’s first career mentorship program, connecting over one thousand underserved youth to LinkedIn members for coaching sessions.- Launched LinkedIn Gives, our first crowdfunding platform that allows employees to crowd fund for organizations of their choice.- Drove marketing strategy and execution for campaigns such as #GivingTuesday, Year in Review and our new Welcome Talent Refugee program.(2015-Present) Co-Chair LIFG Grants Program. Our grants program enables employees to make an impact in a way that inspires them, either by supporting the charities and nonprofits they care about, or making their own, bright ideas for impact come to life.(2014) Managed first LIFG Product Marketing Manager. Worked to scale existing LIFG programs while building out new initiatives based on research & marketing needs (2012/13) Launched Board Member Connect Program (Whitespace project). First official LIFG program to nonprofit sector. Responsibilities included member and nonprofit research, product team collaboration and optimization, go-to-marketing strategy/execution. From January 2016 to August 2017 (1 year 8 months) Mountain ViewGroup Product Marketing Manager | Small Business Segment @ LinkedIn (2015) Drove development and launch of LinkedIn Lookup (mobile app).Responsibilities:- Market and member research- Development of product roadmap (in partnership with product lead)- Creation and execution of GTM strategy; including messaging, collateral development, testing plan(2014/5) Led team responsible for driving LinkedIn awareness, education, and engagement among the Small Business Segment-- across personal branding, marketing, sales, and hiring. Developed segment strategy and executed business plan across online & offline channels. Developed not only content but metrics/analytics to track performance against goals. Though the initiative was sunset in 2015, components continue to be leveraged by core business units.Responsibilities:- Owned revenue and engagement targets- Member research- Messaging frameworks- Multiple GTM launches- Lifecycle strategy - Engagement and retention campaigns- Demand Gen, monetization up-sell- Content development- Buzz worthy, media centric programs- Partnership marketing programs(2013/4) Drove expansion of the online marketing solutions business for the small business segment. Launched Sponsored Updates, which has become LinkedIn's fastest growing ad revenue product. Responsibilities:- Owned revenue growth targets for LinkedIn Ads & Sponsored Updates- Built awareness of online marketing solutions across SMB segment- Member research- Product/Feature validation- Messaging frameworks- Multiple GTM launches- Lifecycle strategy- Engagement and retention campaigns- Content development- Buzz worthy, media centric programs- Partnership marketing programs(2011/3) Drove growth and engagement for LinkedIn Company Pages. Company Pages grew by well over 200% during my time in this role. Responsibilities:- Product/Feature validation- Messaging framework- Multiple GTM launches- Lifecycle strategy- Engagement and retention campaigns- Content development- Partnership marketing programs From September 2011 to January 2016 (4 years 5 months) QuickBooks Marketing | Mobile & Desktop @ Intuit Held various marketing roles, all focused on development and launch of new products/software across multiple marketing channels.Responsibilities included:- Marketing lead for QuickBooks 1st mobile application. Led customer research, drove pricing strategy, partnered with product on launch and subsequent feature roadmap. Primary awareness & acquisition channels included in-product, online, telesales, direct response.- Partnered with Intuit business units to develop broad Intuit Small Business Mobile strategy.- Marketing lead for QuickBooks Connected Services team- applications & services. Developed and executed marketing plans to drive awareness, acquisition, and retention of new QB applications & services. Drove telesales & support team training to develop best in class Saas customer experience. Partnered with online team to build web, social, SEM strategy. Developed Video & WOM strategy for viral awareness. - Developed and managed promotional programs to drive QuickBooks 2008/9 software sales through direct mail, telesales and online channels. Managed agencies in development of copy, creative, other required collateral. Drove creative and pricing recommendations, as well as testing plan for FY08/09.- Led in-product marketing campaigns. Generated over $40MM in sales for FY08. Led strategy, messaging, creative, implementation. Managed agency creative development. Partnered with engineering resources for implementation.- Marketing lead for new auxiliary QuickBooks product. Created marketing plan, messaging, website. Conducted customer research to prove out viability of product, understand key messaging points, beta test.- Managed QuickBooks marketing P&L, tracking actuals to forecast. From November 2007 to September 2011 (3 years 11 months) Senior Marketing Manager | Mobile @ Yahoo! Managed strategic and tactical marketing plans for a portfolio of carrier, OEM and retail partners- including Apple and Nokia. Responsibilities included:- Worked as marketing lead on 1st iPhone launch and Y! integration plan- Partnered with BD to develop and pitch sell-in strategy for prospective partners- Built online and in-store marketing programs aimed at product awareness and acquisition, working with agencies, external partners, and internal constituents- Prepared forecasting models; analyze program results and identify areas of opportunity- Managed trade show programs, working with partners to build collateral that would grow awareness and generate buzz From December 2006 to August 2007 (9 months) Senior Manager- Membership Rewards @ American Express Managed Membership Rewards Featured Hotel and Cruise portfolio; crafted annual strategy, optimized and executed partner mix, and implemented direct mail and online marketing campaigns Responsibilities included:- Pitched, negotiated and closed with prospective partners in the hotel industry- Launched Featured Hotel and Cruise web page in alignment with overall MR program- Researched, analyzed, developed and pitched sell-in strategy to prospective partners, for a new loyalty market category. Resulted in partner buy-in with contract pending at time of my departure.- Managed development of Membership Rewards annual catalog and Featured Hotel and Cruise annual catalog; crafted strategy, collaborated with agencies, acted as point with internal and external partners, managed budget, executed collateral development, performed back end analysis- Coordinated with agencies, external partners, and internal constituents for online and direct mail marketing campaigns targeted at increasing participation in Exclusives program - Prepared quarterly reports to international partnerships; analyzed and identified partnership optimization opportunities; crafted and delivered management presentations to senior leaders From August 2003 to September 2006 (3 years 2 months) Intern @ Revlon Hair Color and Implements:- Performed competitive market analysis on category dynamics and developed executive presentations; identified strategic opportunities and immediate tactical remedies for strengthening brand positioning- Designed and implemented forecasting model to increase accuracy of estimated category consumption, shipments and inventory movements- Spearheaded development and execution of Kmart account-specific promotion; resulted in $250K incremental sales and resulted in first cosmetics and implements product bundle- Defined and built score-carding system utilizing AC Nielsens and internal data to accelerate development of snapshot views of brand position and just-in-time tuning of marketing goals From June 2002 to May 2003 (1 year) Senior Financial Analyst @ GSK - Managed team tasked with financial compliance on Avandia/BMS co-promotion agreement- Partnered with antibiotics marketing team to devise go-to-market strategy for Factive- Collaborated with external economists to define Avandia's international, internal pricing strategy From September 1999 to August 2001 (2 years) Senior Accounting Associate @ PwC - Audited, analyzed, and supervised staff on SEC filings and annual reports.- Assisted National Partner in preparation of divisional strategic plan related to 1998 Coopers & Lybrand - PriceWaterhouse merger; supported committees tasked with post-merger best practices- Conducted company, customer, competitive and pro-forma analysis to assist investment banks in due diligence and valuation of M&A targets From August 1995 to September 1999 (4 years 2 months)
Facebook Product Marketing Team Lead (Groups, Events, Profile)
Khavinson Marketing LLC
August 2017 to September 2018
Marketing/Product Marketing Lead | LinkedIn for Good
January 2016 to August 2017
Group Product Marketing Manager | Small Business Segment
September 2011 to January 2016
QuickBooks Marketing | Mobile & Desktop
November 2007 to September 2011
Senior Marketing Manager | Mobile
December 2006 to August 2007
Senior Manager- Membership Rewards
August 2003 to September 2006
June 2002 to May 2003
Senior Financial Analyst
September 1999 to August 2001
Senior Accounting Associate
August 1995 to September 1999
What company does Lana Khavinson work for?
Lana Khavinson works for Facebook
What is Lana Khavinson's role at Facebook?
Lana Khavinson is Facebook Product Marketing Team Lead (Groups, Events, Profile)
What industry does Lana Khavinson work in?
Lana Khavinson works in the Marketing and Advertising industry.
Enjoy unlimited access and discover candidates outside of LinkedIn
One billion email addresses and counting
Everything you need to engage with more prospects.
ContactOut is used by
76% of Fortune 500 companies