Course work completion for Master, Public Policy @
Seoul National University
I have built up experiences in marketing, PR and Policy cross industries from pharmaceutical and internet field, having studied at 4 graduate schools(MBA-Marketing, E-Business, Public Relations, and Public policy). I want to play a role to create the bigger impact to a business or the country, by integrating my professional experiences and knowledge and the wide academic
I have built up experiences in marketing, PR and Policy cross industries from pharmaceutical and internet field, having studied at 4 graduate schools(MBA-Marketing, E-Business, Public Relations, and Public policy). I want to play a role to create the bigger impact to a business or the country, by integrating my professional experiences and knowledge and the wide academic background.
I like hiking and playing kumdo(2nd dan).
Country Head of Communications & Country Marketing Manager @ [Country head of Communications and Affairs] Responsible for establishing the positive business environment and internet ecosystem in Korea. Led country communications strategy(both corporate and products) and daily PR program execution, issue management, and executed open internet campaigns and startup cultivation programs with the government. Achieved a leadership position in the corporate reputation and it was highly recognized by top opinion leaders including President and policy decision makers. Led all major product PR/Communications including Google Search, Google Play/Android, YouTube, Chromecast, etc. Handled communications on a couple of dawn raids and the real name verification crisis on YouTube in 2008. 2007-Present
[Country Marketing Manager] Responsible for marketing activities(B2B and B2C) in Korea. Developed and implemented search branding campaigns(ie. Search Challenge, 100 Search Tips, etc), and launched YouTube in Korea and its branding campaigns. Achieved YouTube’s market leadership. Received the awards for ‘the best company to work’ in Korea for 5 consecutive years. 2009-2010 From January 2007 to Present (9 years) Marketing Group Manager & Senior PR Manager @ [Marketing Group Manager] Responsible for marketing activities for Urology and Diabetes group in Korea. Developed and implemented marketing campaigns for medical professional groups and consumer campaigns for the disease awareness. Launched Cialis branding campaign with celebrities. Achieved the first year uptake of Cialis with 42% of market share($20M) and rolled out its new pricing structure. 2004-2007
[Senior Manager of Communications] Responsible for establishing positive business environment in Korea. Led corporate and product communication strategy and its implementation and influence country pricing policy. Achieved national insurance co-payment on Zyprexa by disease awareness campaign($30M). 2002-2004 From January 2002 to January 2007 (5 years 1 month) Online Marketing Manager & PR Manager @ [Online Marketing Manager] Responsible for online marketing activities for mobile phones in Korea and in Asia Pacific region. Developed and implemented online marketing campaigns and online sales. Launched online shopping malls for Korea and Asia countries, and conducted various co-marketing campaigns with partners. 1998-2002
[Public Relations Manager] Responsible for establishing positive business environment in Korea. Led corporate and product communication strategy and its implementation. Designed the donation programs of Motorola Lab in Seoul National University and Motorola Science Museum in Seoul. 1995-1998 From July 1997 to January 2002 (4 years 7 months) Business Planning @ From January 1990 to June 1991 (1 year 6 months) Mapo-gu, Seoul, Korea
Course work completion for Master, Public Policy @ Seoul National University From 2008 to 2010 Master of Business Administration (MBA), E-Business @ Kyung Hee University From 2002 to 2005 Master of Arts (MA), Public Relations, Advertising, and Applied Communication @ Yonsei University From 1998 to 2000 Master of Business Administration (MBA), Marketing @ University of Nebraska-Lincoln From 1993 to 1994 Bachelor of Arts (BA), German Language and Literature @ Yonsei University From 1986 to 1990 Kyongsook Kim is skilled in: Marketing, Marketing Communications, Affiliate Marketing, Integrated Marketing, Marketing Strategy, Community Management, Social Networking, Content Management, YouTube, Web Marketing, Press Releases
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