Global MBA Intern at Anheuser-Busch | MBA Candidate at UCLA Anderson
Greater Los Angeles Area
Axis of Awesome
Brand Agent
August 2011 to May 2012
Ann Arbor, MI
IHS Markit
Senior Sales Executive; Business Development
August 2018 to July 2019
New York, United States
Carat
Associate Director, Communications Planning
April 2017 to August 2018
New York, United States
Carat
Supervisor, Communications Planning
January 2015 to March 2017
New York, United States
Carat
Associate, Integrated Media Planning
January 2013 to December 2014
Detroit, MI
Carat
Assistant, Digital Media Planning
May 2012 to May 2013
Detroit, MI
Anheuser-Busch
Global MBA Program (GMBA)
June 2020 to August 2020
New York, United States
SRG Global, Inc.
Global Manufacturing Intern
May 2010 to August 2010
Valencia, Spain
UCLA Anderson School of Management
Master of Business Administration - MBA, Marketing Specialization
2019 to 2021
University of Michigan
Bachelor of Arts, Economics & Spanish Language
2008 to 2012
Pratt Institute
Certificate, Digital Product Design
New York University
Non-Degree, Marketing Strategy & Branding
London School of Economics and Political Science
Non-Degree, Finance & Financial Markets
What company does Kyle Baird work for?
Kyle Baird works for Axis of Awesome
What is Kyle Baird's role at Axis of Awesome?
Kyle Baird is Brand Agent
What industry does Kyle Baird work in?
Kyle Baird works in the Marketing and Advertising industry.
Who are Kyle Baird's colleagues?
Kyle Baird's colleagues are Patricia Dorner, Jessica Hu, Benjamin Langton, Alana Willmot, Ernita Ariestanty, Stephanie Cheung, Polly Ip, Meghan Kennedy, Marizza Paoli Laffan, and Cora Ortega Peralta
📖 Summary
Brand Agent @ Axis of Awesome Account: HarperCollins Publishers From August 2011 to May 2012 (10 months) Ann Arbor, MISenior Sales Executive; Business Development @ IHS Markit • Provided data-driven audience insights, targeting solutions, channel activation and sales-based measurement opportunities to agency and OEM partners• Supported the automotive vertical for media agencies and major platform partners across the east coast marketsClients included BMW Group (BMW, MINI & Rolls Royce), Jaguar Land Rover, Maserati, Mercedes-Benz, Nissan Group (Nissan & INFINITI), Subaru, Volkswagen Group (VW, Audi, Porsche, Bentley, Lamborghini & Electrify America) and Volvo. From August 2018 to July 2019 (1 year) New York, United StatesAssociate Director, Communications Planning @ Carat • BOOK by Cadillac: Cross-agency lead for luxury vehicle subscription service's launch, expansion and evolution.• Cadillac Global Planning: Internal POC dedicated to scaling comms strategy and executing planning workshops in local markets (ex. Middle East, Mexico).• Cadillac Live: Contributed to early-stage strategy and initial implementation of brand's mixed-reality digital showroom in Canada. From April 2017 to August 2018 (1 year 5 months) New York, United StatesSupervisor, Communications Planning @ Carat • Cadillac U.S. Planning: Supported integrated media efforts fueling brand's massive global re-launch centered on the Academy Awards.• Cadillac HQ Transition: Led internal team's transition alongside new client education in move from Detroit to New York offices.• Managed a team of four junior team members. From January 2015 to March 2017 (2 years 3 months) New York, United StatesAssociate, Integrated Media Planning @ Carat • Cadillac Escalade Planning: Steered digital media planning for Fourth Generation launch contributing to 5 consecutive months of highest-ever vehicle sales. From January 2013 to December 2014 (2 years) Detroit, MIAssistant, Digital Media Planning @ Carat • Cadillac In-Market Planning: Organized annual upfront process across all third party vendors and partner agencies.• Cadillac Account Transition: Joined team on the ground during first six months of shifting GM's $3B global media business to Carat. From May 2012 to May 2013 (1 year 1 month) Detroit, MIGlobal MBA Program (GMBA) @ Anheuser-Busch Beyond Beer: 9th Street Beverages (Non-Alc) From June 2020 to August 2020 (3 months) New York, United StatesGlobal Manufacturing Intern @ SRG Global, Inc. From May 2010 to August 2010 (4 months) Valencia, Spain
Introversion (I), Intuition (N), Thinking (T), Judging (J)
1 year(s), 1 month(s)
Unlikely
Likely
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