Innovative entrepreneur and successful sports marketer with a proven track record generating new business growth, creating integrated marketing platforms and maximizing brand value during an eclectic 15+ years in the industry. Experience on all sides of the sports sponsorship equation (agency/sponsor, team/league and media) and in a wide array of marketing disciplines (advertising, brand development, business development,
Innovative entrepreneur and successful sports marketer with a proven track record generating new business growth, creating integrated marketing platforms and maximizing brand value during an eclectic 15+ years in the industry. Experience on all sides of the sports sponsorship equation (agency/sponsor, team/league and media) and in a wide array of marketing disciplines (advertising, brand development, business development, creative direction/copywriting, digital media marketing, experiential/event marketing, licensing, management, media planning/buying, promotions, public relations, research and social media marketing).
Specialties: Sports marketing, media planning/buying, experiential marketing, corporate partnerships/sponsorships (sales, negotiation and activation), digital/social media marketing, business development, brand development, journalism/copywriting, public relations
Vice President, Marketing Strategy @ Create and drive the league-wide marketing, fan development, and strategic partnership services initiatives of Minor League Baseball and its 160 Clubs through innovative campaigns designed to increase brand awareness, engage new consumers, and generate revenues via national partnerships From January 2015 to Present (1 year) Adjunct Professor @ Taught the next generation of sports business executives at the Rawlings Sport Business Management program at Maryville University, with a focus on predictive analytics, sport in the global marketplace and innovative marketing solutions. From August 2014 to December 2014 (5 months) Greater St. Louis AreaSenior Director, Brand Marketing @ Led the global brand marketing and media buying efforts for the iconic sports brand, focusing on creating engagement platforms targeting next-level players, coaches and parents to maximize brand awareness, drive purchase intent and generate revenues with high-potential consumers worldwide From October 2010 to December 2014 (4 years 3 months) Brand Marketing Director @ From March 2010 to October 2010 (8 months) Director of Business Development, Strategic Accounts @ Established, cultivated and turned sales leads into strategic partnerships with Fortune 500 companies by creating integrated marketing platforms connecting brands with active lifestyle consumers/sports participants across the U.S. From 2007 to 2010 (3 years) Columnist @ From 2007 to 2010 (3 years) Founder and Chief Solutions Officer @ Developed creative solutions for sports marketers in every facet of their sports marketing mix: from designing comprehensive brand identity systems to building unique sponsorship platforms and signing new corporate partners From 2005 to 2007 (2 years) Vice President of Sales, Marketing and Corporate Partnerships @ Built every aspect of the promotional startup's external business operations: from brand marketing (identity systems, sales and sponsorship collateral, point-of-sale) to sales (business development, account management, P&L, CRM, retail distribution channel) and the design and production of every product line From 2005 to 2007 (2 years) Account Supervisor @ Pitched new business opportunities and managed multiple experiential marketing and sponsorship initiatives for corporate clients and professional sports properties, including Cingular Wireless, Ford Motor Co., the NBA and Nike From 2003 to 2005 (2 years) Director of Business Development and Marketing; Former Editor @ Oversaw all new business endeavors and marketing alliances designed to generate company awareness and establish new revenue streams; covered entire sports business industry as leading expert on sports brand marketing. From 2000 to 2002 (2 years) Assistant Account Executive @ Managed the development and execution of strategic marketing solutions for Miller Brewing Company and Bacardi USA’s portfolio of brands From 1999 to 2000 (1 year) Greater St. Louis AreaDevelopment Intern @ Developed strategies and sales collateral materials aimed to recruit recent graduates to donate to the fundraising division of the athletics department From 1998 to 1999 (1 year) Columbia, Missouri Area
Bachelor, Journalism (Strategic Communication) @ University of Missouri From 1995 to 1999 Kurt Hunzeker is skilled in: Sports Marketing, Public Relations, Business Development, Sponsorship, Marketing Strategy, Relationship Marketing, Digital Marketing, Sports, Social Media Marketing, Integrated Marketing, Advertising, Marketing, Online Advertising, Social Media, Event Planning
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