Digital Campaign Manager @ From July 2014 to Present (1 year 5 months) Digital Marketing Manager @ I have developed and managed all aspects of operation across multiple websites. Ensuring their graphic presentation and functionality achieves company sales and
Digital Campaign Manager @ From July 2014 to Present (1 year 5 months) Digital Marketing Manager @ I have developed and managed all aspects of operation across multiple websites. Ensuring their graphic presentation and functionality achieves company sales and branding objectives utilizing web best practices. Since my start, I have decreased budget spend over 25% and maximized marketing campaigns to include more efficient SEO/SEM campaigns as well as a strong content strategy. Analyzed customer data to strategically create custom email campaigns that attributed to over 20% of monthly web sales. Project Manage over multiple web/brand related marketing and redesign. From February 2014 to July 2014 (6 months) Email Marketing @ I was responsible for the development, deployment and management of player related digital marketing campaigns. Incorporated tracking functionality, perform quality assurance on campaigns and launch campaign after appropriate review and approval from various stakeholders making sure brand integrity was not lost as well as proper criteria was followed. Established cross functional teams with the Internet Marketing, Social Media and Direct Marketing teams to synchronize Player’s Club email and digital marketing strategy with the overall marketing strategy. From September 2012 to February 2014 (1 year 6 months) Product Development Juniors/ Women's Active @ Kohl’s Corporate Department Stores (Menomonee Falls, WI)
I Successfully met deadlines while developing graphics and textile prints, created color palettes and prepped artwork for print production that maintained brand integrity and on-time delivery for season.
Analyzed sales history and selling trends and created a product line plan for specific brand based on data as well as drove seasonal trend direction and artwork concepts for various programs and multiple categories. Conducted on going competitive research and target opportunities within existing line plan, future line plan and in-store merchandising as well as trend research. From January 2010 to June 2011 (1 year 6 months) Product Development Exclusive Brands (Food Network/Hang Ten) @ Integral member in launch of product assortment for exclusive brand Hang Ten for girls bringing in 4.7 million in sales first 11 months carried in only 300 doors. Developed brand position, sourced and launched new exclusive brands Food Network and Hang Ten.
Evaluated product line plan and determined appropriate vendors, assessing and monitoring vendor load while acting as liaison between offsite design team, buy team, in house design team, overseas vendors and technical design. Analyzed and generated weekly, bi-weekly, monthly selling –improved photo recap to help cross functional partners understand selling by color, units and sell through percent.
Drove continuous improvement of initial cost, AUR, sell through and gross margin to adhere to brands financial goals and inventory expectations and licensing agreement.
Assisted in the development of seasonal strategies, mapping out financial goals and expectations, identifying new merchandising opportunities and analyzing competitive landscape for brand.
Negotiated pricing on garments with domestic and import vendors through a cost challenge process to meet company markup guidelines while maintaining the brand esthetic, as well as developed a contingency plan with factory on poor sellers within season.
Identified market trends, product, price-point, sales opportunities, business opportunities, plans to build right assortment. Developed and maintained calendar to ensure timely turnover of development receipt of prototype, market samples, pre-production and post-production samples while communicating daily to ensure any and all production, merchandising, cost negotiation, technical, quality or delivery issues are prevented or resolved.
Created, negotiated costing, sourced and approved all packaging/trims of various brands and categories of Food Network, Hang Ten, So, Mudd and Candies while maintaining brand integrity. From July 2007 to January 2010 (2 years 7 months) Sales / Business Manager @ Conceptualized and implemented the advertising, direct-marketing, group events, and organized tradeshows while overseeing the daily operations of a multi-milion dollar organization.
Obtained new corporate incentive travel accounts by developing innovative direct marketing methods and increased accounts by 80% within 30 days. Exceeded sales quota by 40% - top sales performer for the company. From May 2004 to June 2007 (3 years 2 months) Operations Team Lead @ Supervised daily operations, customer service and new hire training, balanced register transactions and verified payroll. Organized team meetings to set sales/department goal and developed and implemented sales strategy. Motivated employees to push higher margin products, in-store financing and extended service plans to lead operations department to #1 in the Midwest district. From September 2003 to May 2004 (9 months) Customer Service Trainer / Human Resources Intern @ Supervised daily flight operations to maintain strict flight schedules and upholding FAA regulations. Trained new employees, developed customer service training strategy, created a plan of action for day.
Organized outreach recruiting fairs, job fairs, new employee orientation, assisted in the interviews and application process. From June 1999 to September 2003 (4 years 4 months)
Bachelor of Sciences, Communication @ University of Wisconsin-Milwaukee From 1999 to 2007 Air Force ROTC @ Marquette University From 2001 to 2002 Kristina Hilger is skilled in: Microsoft Office, Product Development, Photoshop, Illustrator, Retail, Marketing Strategy, Customer Service, Negotiation, Microsoft Excel, Social Media Marketing, Strategic Planning, Online Advertising, Marketing Communications, Merchandising, Email Marketing
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