Partner, Market Development @ - Initiate and lead partnership deals between portfolio and Fortune 500 and Global 2000 companies
- Advise portfolio companies on partnership, social, growth, and revenue model strategies
- Start and grow NYC office, including developing and executing East Coast strategy, recruiting and training team, and building East Coast and European corporate partnership network. From January 2013 to September 2015 (2 years 9 months) New York, New YorkStrategic Partnerships - Head of Olympics Partnerships, London 2012 @ - Led Facebook’s involvement in the 2012 Summer Olympic Games by integrating our Platform and products with >10,000 athletes, >200 organizing committees, >20 broadcasters, official sponsors, and audience
- Coordinated efforts of our global sales, PR, partnerships, and marketing teams (>150 people) related to the Olympics From November 2011 to October 2012 (1 year) London, UKPlatform Partnerships - Strategic Partner Development Manager @ - Managed the launch of the “Open Graph” with >100 global partners by leading a crossfunctional,
company-wide initiative across teams such as marketing, legal, PR, and engineering
- Directed partnerships for the Facebook Platform by helping our top partners (e.g. Yahoo!, Demand
Media, WSJ, FOX, YouTube, Yelp, Oprah) develop their social strategies and build personalized user experiences on their applications
- Activated partners for product launches and shaped products based on partner feedback, including major launches such as the Like Button, Facebook Login, & Instant Personalization
- Launched the Facebook Journalist Program to deepen ties with the journalist community and developed Facebook’s main communication channel for >150k journalists worldwide From July 2010 to November 2011 (1 year 5 months) Palo Alto, CAPlatform Insights - Data Analyst @ - Analyzed performance trends for Platform and Credits (currency) to inform strategic decision making by top management
- Created the groundwork and built the first suite of data reporting for Facebook Platform metrics From June 2009 to July 2010 (1 year 2 months) Palo Alto, CAPlatform Product Marketing - Program Specialist @ - Developed and executed Facebook’s incubator program (fbFund REV) including selecting and advising 20 companies and investing >$500k
- Wrote policies for Platform developers and formed scalable policy enforcement mechanisms to cover >1m applications From October 2008 to July 2009 (10 months) Palo Alto, CAProduct Marketing Intern @ GroupCard was a leading social gifting, greeting, and payments platform used by millions of consumers and thousands of businesses worldwide. In April 2010, GroupCard was acquired by InComm, a $13B prepaid and payments technology company. From June 2008 to October 2008 (5 months) Menlo Park, CACo-founder and CEO @ - Formulated and proved business model by forming >10 partnerships with local bars and restaurants in Tucson, building the first model of the BarTab application on Facebook and the web, and raising a
$25k grant from fbFund
- Sold application to WebTab, which has a team of >15 employees pursuing the business model we
conceived in Tucson From June 2007 to May 2008 (1 year)
Master of Business Administration @ Stanford University From 2012 to 2014 Summer Session, Computer Science @ Stanford University From 2008 to 2008 BS, Accounting, Entrepreneurship, 3.95 GPA, Summa Cum Laude (top 5% of class) @ University of Arizona From 2004 to 2008 Kristin Thayer is skilled in: Product Marketing, Monetization, Social Networking, Social Media Marketing, Online Marketing, SEM, Mobile Devices, Marketing, Business Strategy, Facebook, Cross-functional Team..., Social Media, Start-ups, Entrepreneurship, User Experience, Strategic Partnerships