Fintech Brand and Marketing Strategy
Malauzai Software Inc
Director Corporate Marketing
August 2013 to Present
Austin, Texas Area
Marketing Manager, Multifamily
July 2012 to August 2013
July 2005 to July 2012
August 1995 to August 2005
What company does Kristi K. work for?
Kristi K. works for Malauzai Software Inc
What is Kristi K.'s role at Malauzai Software Inc?
Kristi K. is Director Corporate Marketing
What industry does Kristi K. work in?
Kristi K. works in the Financial Services industry.
Current Role: Director of Corporate Marketing for Malauzai Software. Malauzai is focused on providing mobile banking solutions to community banks and credit unions. Responsible for development and execution of corporate communications and marketing encompassing brand awareness, demand generation, media relations, product marketing, social media, webinars, customer and internal communications support, and event management. Previous Experience: Senior marketing professional with Yardi Systems, a global property management and accounting software developer. Responsible for coordinating all marketing activities related to products and services available for the Multifamily (Core) team including flagship Yardi Voyager, Yardi Orion for SharePoint, Yardi Procure to Pay, SiteStuff and Yardi Payment Processing. SiteStuff, Marketing Manager, 2007-2012 Proactive manager with the ability to identify and build a strategic plan utilizing existing key resources and cross functional teams to deliver additional growth opportunities. Manage overall company branding efforts across client base, industry and supply chain partners. Copy writer for corporate website and marketing material, newsletter, business responses, presentations and client communications. Oversee strategy execution and growth of client rentention program. Consult and execute on all marketing sales campaigns through multi-channel efforts leveraging integrated communication activities. Accountable for successful execution of deliverables, providing leadership on marketing initiatives and overall strategy development to ensure goals and objectives are met. Specialties: Strategic Brand Management •Copy Writing • Online Marketing Strategies • Project Management •Direct Marketing • Sales Programs • Demand &Lead Generation • Sales Presentation Development • Customer Market Segmentation • Budget Oversight • Media Purchasing • Online Data Analytics • Tradeshow Strategies • Channel MarketingDirector Corporate Marketing @ From August 2013 to Present (2 years 5 months) Austin, Texas AreaMarketing Manager, Multifamily @ Responsible for coordinating marketing and branding efforts related to products and services available for the Multifamily (Core) team including flagship Yardi Voyager, Yardi Orion for SharePoint, Yardi Procure to Pay, SiteStuff and Yardi Payment Processing. From July 2012 to August 2013 (1 year 2 months) Marketing Manager @ From July 2005 to July 2012 (7 years 1 month) Operations Manager @ From August 1995 to August 2005 (10 years 1 month) Bachelors of Science, Communications @ The University of Texas at Austin From 1991 to 1995 Kristi K. is skilled in: Corporate Communications, Integrated Marketing, Direct Marketing, Marketing, Email Marketing, Marketing Management, Multi-channel Marketing, Marketing Strategy, Product Marketing, Brand Management, Copywriting, Strategy, Sales, Lead Generation, Social Media Marketing
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
5 year(s), 2 month(s)
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