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Krista Rime's email & phone number

People First | Technical Recruiter | Digital Analytics | Market Research | Digital Marketing | Brand Strategist | Data Implementation & Integrity

Krista Rime's Email Addresses & Phone Numbers

Krista Rime's Work Experience

Diversity Labs

Sr. Consultant at Diversity Labs

BlackPink! - A Digital Analytics and Marketing Boutique

Digital Analytics and Marketing Consultant

San Francisco Bay Area

Pride Places

Advisor at Pride Places

San Francisco Bay Area

Krista Rime's Education

Regis University

Bachelor of Science Degree, Finance

2004 to 2005

Regis University

Bachelor of Science Degree, Business Administration

Krista Rime's Professional Skills Radar Chart

Based on our findings, Krista Rime is ...

Purposeful
Self-sufficient
Introspective

What's on Krista Rime's mind?

Based on our findings, Krista Rime is ...

56% Left Brained
44% Right Brained

Krista Rime's Estimated Salary Range

About Krista Rime's Current Company

Nike

Frequently Asked Questions about Krista Rime

What company does Krista Rime work for?

Krista Rime works for Nike


What is Krista Rime's role at Nike?

Krista Rime is Sr. Web Analyst


What is Krista Rime's personal email address?

Krista Rime's personal email address is k****[email protected]


What is Krista Rime's business email address?

Krista Rime's business email address is [email protected]***.***


What is Krista Rime's Phone Number?

Krista Rime's phone (213) ***-*598


What industry does Krista Rime work in?

Krista Rime works in the Retail industry.


About Krista Rime

📖 Summary

Sr. Consultant at Diversity Labs @ Diversity Labs Digital Analytics and Marketing Consultant @ BlackPink! - A Digital Analytics and Marketing Boutique San Francisco Bay AreaAdvisor at Pride Places @ Pride Places San Francisco Bay AreaAdvisor at Shopavize @ Shopavize San Francisco Bay AreaAnalytics Consultant @ Harnham ( Consulting for Hero Digital) From July 2019 to September 2019 (3 months) Sr. Digital Analytics Platform Manager @ Hotwire Omniture Implementation Manager - Audit current implementation and make recommendations for improvement- Work with Product Managers to define new tracking requirements - Recommend solution for data integrity- Provide Adobe Analytics training on all toolsets to Product Managers, Marketing Managers, and Engineers- Create dashboards in Adobe Analytics Workbench and Discover for the Business and Engineers.- Provide Ad Hoc Analysis - Create Tableau Dashboards from Adobe Logs in Hive From March 2017 to May 2019 (2 years 3 months) San Francisco Bay AreaSr Tracking Consultant @ Aquent (Consulting for Hotwire) Omniture Implementation Manager - Audit current implementation and make recommendations for improvement- Work with Product Managers to define new tracking requirements - Recommend solution for data integrity- Provide Adobe Analytics training on all toolsets to Product Managers, Marketing Managers, and Engineers- Create dashboards in Adobe Analytics Workbench and Discover for the Business and Engineers.- Provide Ad Hoc Analysis - Create Tableau Dashboards from Adobe Logs in Hive From September 2017 to March 2018 (7 months) San Francisco Bay AreaSr. Digital Analytics Platform Manager @ Movoto From August 2016 to August 2017 (1 year 1 month) San Francisco Bay AreaDigital Analytic Product Manager @ Move, Inc / Realtor.com Duties and Responsibilities: • Work in collaboration with technology team and analysts to determine and implement best Adobe Analytics instrumentation, ensure business requirements are met and data capture is clean • Lead DTM instrumentation transition from traditional Omniture instrumentation  • Develop and simplify instrumentation practices for Adobe/Omniture • Ensure that teams are educated about the quality of data capture and what it will enable in reporting and insight generation using SiteCatalyst and Discover • Provide support to analysts in the best practices of extracting data from the Adobe platform using SiteCatalyst, Discover, Data Warehouse, Report Builder and/or the API, as appropriate • Perform platform administration duties to support Adobe users, including access management and permission assignment • Provide ongoing education on SiteCatalyst and Discover to enable efficient self-service reporting for business owners, product managers and marketing managers alike • Conduct training sessions including one-on-one guidance as well as group instruction • Participate in the ongoing Adobe implementation workflow:  • Work with business stakeholders and analysts to understand the problem being solved and desired outcome of implementation • Guide analysts through the measurement strategy process to construct appropriate KPIs and develop business requirements • Define implementation additions and modifications • Provide front-end engineering teams with clear tagging specifications • Aid in QA of implementation to verify that the correct data is getting passed to Adobe in a usable form • Work with analysts to be sure they can use the result to accomplish their original goals, and that they understand how to get to the data they want to use From August 2015 to August 2016 (1 year 1 month) Santa Clara, CAInstrumentation Manager @ PayPal Analytics subject matter expert with solid understanding of web analytics tools. I work with Product Managers (Wallet), engineers, data architects and data/reporting analysts to craft analytics solutions and increase organizational awareness and knowledge of data value chain.My responsibilities include: Evangelize the importance of instrumentation: capturing the right data, at the right time, with the right data logging tool.Build strong relationships with product, engineering and QA to effectively influence and help them execute their piece of the data value chain more effectively and independently.Partner with product managers to understand existing and new products/features. Translate reporting needs into requirements for the engineering team. If needs are not fully-articulated, help product managers anticipate their reporting requirements, and coordinate with other stakeholders (for example, finance, risk, etc) to understand their needs.Partner with engineering, data management and analysts to develop a comprehensive analytics plan. Draft necessary documentation to support implementation of the analytics plan. Create a fluid feedback loop and adjust requirements as needed during the product development process.Monitor analytics instrumentation and data before and after new product launches, coordinating with product managers, engineering and QA. Identify errors and communicate required fixes to product managers and engineers. Help QA teams include analytics instrumentation in their standard, automated testing.Develop a thorough understanding of product analytics tools and data capture technologies.Provide input on requirements for reporting tools, as requested.Ensure that product analytics instrumentation documentation is accurate, up-to-date and accessible to all team members.Educate colleagues on product analytics methods, tools and processes. Consult with analysts on reporting projects, as needed. From December 2012 to March 2015 (2 years 4 months) San Jose, CASr. Web Analytics Manger @ Advance Auto Parts Lead performance team in web analytics that supports the eBusiness tier. Responsible for implementing and tracking of visitor behavior on multiple websites and developing and maintaining performance reporting for all the eBusiness business unit.Performance Reporting for Online Marketing, Content, Operations, UX, and IT Teams.Onsite Search Reporting and Analysis that improved sales by millions of dollars.Enhanced marketing reporting that optimized ROAS.Analysis around visitor behavior and how it is affected by promotions.Analysis that showed offline sales influenced my online marketing spend.Implemented Coremetrics, Google Analytics, ForeSee, Certnona, LiveClicker, ClickTale, and manager all Marketing pixels through universal tag.Developed A/B testing strategy.Competitive Analysis that includes monthly team readouts and quarterly executive readouts.Ongoing tagging enhancements to analytics applications and data validation From January 2011 to December 2012 (2 years) Sr. Web Analyst @ Nike From 2012 to 2012 (less than a year) Web Analytics Manager @ Advance Auto Parts Managed B2B business in web analytics. Responsible for implementing and tracking visitor behavior and develop and maintain performance reporting.Developed performance reporting for online visitor behavior.Multi-channel performance reportingImplementation of Coremetrics and data validation From January 2010 to January 2011 (1 year 1 month) Web Analyst @ Best Buy Analyst responsible for driving conversion, AOV, and sales by analyzing multiple sources of data and providing expert knowledge and insight into BestBuy.com's online business and website customer behavior. Measure and analyze site click stream data and traffic patterns, funnel conversion, content performance, and product performance. Make recommendations for optimization of the online customer experience. Held meetings with internal clients to assess needs and relay appropriate insights. Identifies business challenges, recommends and conducts analyses and provides insights with recommendations that address business needs. Enterprise performance reporting for Online Marketing, Geek Squad, and many product managers. From November 2006 to January 2010 (3 years 3 months) Web Analyst @ Marketing Concepts From January 2006 to November 2006 (11 months)


Krista Rime’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Krista Rime's Ranking

Ranked #1,353 out of 27,060 for Sr. Web Analyst in California

Krista Rime's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 5 month(s)

Krista Rime's Willingness to Change Jobs

Unlikely

Likely

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There's 90% chance that Krista Rime is seeking for new opportunities

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