• Accomplished, results driven, award winning healthcare professional with a depth of experience and strategic success in the pharmaceutical, biotech and medical device marketing across multiple therapeutic areas
• Over 26 years experience as a clinician and business leader; 10 years experience across multiple divisions of a Fortune-500 pharmaceutical company
• Results-oriented leader who is entrepreneurial in their approach to identifying new business development and growth opportunities and spearheading improvements while maintaining poised focused leadership.
• Strong record of delivering change by defining strategic plans, developing and inspiring teams, and implementing solutions on time and within budget to deliver on business goals
• Proven ability to join forces with alliance partners, and across inter-departmental and international lines to handle competing priorities and drive success
• Employs a unique combination of exceptional communications skills and integrity to establish and reinforce mission, values, culture and goals to achieve critical business objectives
• Possess a consultative style with strong analytical and organizational skills, exceptional problem solving ability and a keen ability to assess client needs
Core Competencies:
Pharmaceutical Marketing
Biotech Marketing
Medical Device Marketing and Education
Pre-launch and Launch Strategy
Brand and Message Development
Product Lifecycle Management
Non-personal Promotion
Global/US Marketing Strategy Development
Market Research
Medical Device Marketing and Education
PMI/Lean Six Sigma Certification
Marketing Planning
Pharma/Medical Device Regulations
Health Care Professional Strategy
CNS and Cardiovascular Expertise
Global/International Marketing
Business Development
Marketing Data Integration/Metrics
SDD and Congress Planning
Senior Product Manager, Oncology @ From May 2014 to Present (1 year 6 months) San Francisco Bay AreaSenior Vice President, Group Account Supervisor @ From January 2014 to April 2014 (4 months) San Francisco Bay AreaDirector, Strategic Business Development, Pharmaceutical, Biotech and Medical Device Marketing @ From October 2013 to January 2014 (4 months) San Francisco Bay AreaDirector Client Services, Pharmaceutical Marketing, San Francisco @ Directed, managed, grew multiple accounts and was responsible for business development across several large pharmaceutical clients for medical communications firm in San Francisco specializing in medical education content and strategies, scientific content development, and publication planning.
• Managed development of global strategy and content for advisory and faculty development activities in HPV screening and diagnosis resulting in successful training activities in US, Latin America and EU
• Led internal hematology/oncology team to develop quarterly competitive intelligence landscape and threat assessment workshops for launch of new product in CLL for Genentech
• Led cross functional team of medical and creative staff in the development of digital solutions that focused on disease state awareness and misdiagnosis in rare genetic diseases
• Directed all business development activities that included the development of proposals and capabilities presentations to new global clients that resulted in 2 new west coast clients in San Francisco Bay Area and $1.5M new revenue for FY12 From July 2012 to October 2013 (1 year 4 months) San Francisco Bay AreaDirector, Business Development and Pharmaceutical Marketing Strategy @ Managed diversified business development growth for medical marketing agency specializing in the design, development and implementation of pharmaceutical, biotech, and medical device marketing strategies. Developed and implemented strategic direction for products and services that increased overall diversified revenue.
• Increased diversified business portfolio generating over $3M revenue from 6 new clients through multi-channel business development efforts
• Developed and implemented key marketing strategies for diversified clients including Takeda, Lundbeck, Baxter and Daiichi Sankyo in CNS, cardiovascular, and orphan diseases resulting in continued growth across all brands
• Created prelaunch competency-based curriculum and educational strategy for Medtronic CNS neuromodulation division including the development of a competency based curriculum developed on a robust e-learning platform
• Directed development and submission of abstracts based on neuromodulation curriculum development work at Medtronic that resulted in presentations at 8 congresses in 2011-2012 From August 2008 to July 2012 (4 years) Indianapolis, Indiana AreaBrand Marketing Manager, Prasugrel @ Acted as Brand Marketing Manager and reinforced growth of a $4B CNS brand through the development and implementation of a comprehensive DTP marketing plan. Led development and communication of launch marketing plan for cardiovascular brand in joint venture. Collaborated with Partner Company and global marketing team to develop and implement tactics. Led multiple affiliate wide initiatives resulting in cost savings and process improvements across marketing operations, e-marketing, and information technology. Consistently received marketing awards and exemplary ratings for work.
• Led development and implementation of US direct to physician launch plan for a joint venture cardiovascular product that included market research, brand positioning, DTP multi-channel campaign, and congress management
• Managed development and implementation of medical liaison and HCP training and educational programs, advisory activities, and SDD plan that resulted in 85% engagement of top thought leaders
• Developed joint partnership agreement with Daiichi Sankyo and alliance management team in the development of all operational protocols and procedures that resulted in an effective product launch From December 2006 to August 2008 (1 year 9 months) Indianapolis, Indiana AreaAssociate Brand Marketing Manager, ZYPREXA @ • Championed multi-million dollar strategic direction for a $4.5B brand and top ten product in the CNS franchise
• Invigorated brand with 12% growth by developing new patient focused direct to physician marketing initiatives including development of marketing plan, strategic direction, market research, cross-channel promotional campaign
• Directed and designed cross franchise promotional program market research initiative at Lilly that resulted in reallocation of resources across the entire US affiliate
• Developed the first multi-channel e-marketing campaign for ZYPREXA that included the development of 30 second commercial, integration of WebMD site, and pull through activities for sales force resulting of increased disease awareness of over 20%
• Created global strategic platform to deliver content to customers and sales force developed by academic thought leaders From October 2002 to December 2006 (4 years 3 months) Indianapolis, Indiana AreaSenior Marketing Associate @ • Led the development of Lilly USA e-marketing organization initiative that established a common platform for web development across all 8 US brand teams
• Managed sales and marketing initiatives across all product franchises in Eli Lilly S.A. (Puerto Rico) and developed standard controls and procedures with US affiliate marketing organization to ensure regulatory and legal consistency
• Established six sigma project and provided guidance to change strategic business direction for Eli Lilly S. A. (Puerto Rico) that resulted in reporting structure realignment in the Lilly organization
• Led the implementation of a regional-based sales and marketing system across all Latin America affiliates and implemented a support center of excellence in Mexico City From February 1998 to October 2002 (4 years 9 months) Indianapolis, Indiana AreaSenior Clinical Systems Manager @ Managed systems development for Clinical Database Administration department of a clinical research organization (CRO). Implemented tools to provide remote access to the data management system which allowed sponsors to view real-time clinical information. Worked closely with regulatory and scientists to verify data requirements. From November 1996 to January 1998 (1 year 3 months) Carmel, INManager, Healthcare Consulting @ Manager in healthcare information technology practice in the Indianapolis office. Initiatives included project management utilizing Ernst & Young Navigator®, Fusion® and PMI methodologies, engagement management including economics, drafting proposals, strategic information system planning, selection processes, mentoring staff and senior level consultants. Demonstrated strong skills in communicating, aligning, negotiating, and managing multiple hospitals through an information system merger. From April 1995 to November 1996 (1 year 8 months) Manager, Healthcare Systems @ Responsible for identifying business problems, defining alternatives, implementation of automated solutions, and project management for 7 acute care facilities owned and operated by the Sisters of St. Francis Health Services, Inc. Managed the implementation of a coordinated laboratory information system across all 7 hospitals. From February 1993 to April 1995 (2 years 3 months) Manager, Clinical Nutritional Services @ Managed activities of the clinical dietetic staff in a 750 bed acute care facility. Supervised 17 clinical dietitians who supported all therapeutic areas of the hospital. Responsible for development of policies and procedures, documentation guidelines and educational programs to meet JCAHO and state requirements. Also coordinated the development of clinical information systems across hospital. From June 1986 to January 1993 (6 years 8 months)
RD, Clinical Dietetics, Cum Laude @ Purdue University From 1982 to 1984 BS, Food Science @ Purdue University From 1975 to 1978 Kris Singleton is skilled in: Product Development, Six Sigma, Neuroscience, CME, Cardiovascular Medicine, Medical Education, Medical Devices, Healthcare, Marketing Strategy, CRM, Leadership, Biotechnology, Medicine, Marketing, Market Research, Neurology, Medical Writing, Business Development, Project Management, Management, Strategy, Process Improvement, Pharmaceutical Industry, Product Launch, New Business Development, Strategic Planning, Forecasting, Competitive Intelligence, Market Planning, Training, Global Marketing, Cross-functional Team..., Oncology, Hospital Sales, Pharmaceutical Sales, Marketing Management, Market Analysis, Proposal Writing, Entrepreneurship, Competitive Analysis, Multi-channel Marketing, Segmentation, Sales, Therapeutic Areas, Strategic Thinking
Websites:
http://www.nucleusholdings.com/