Brand Manager Benelux - Premium White Spirits @ BRAND MANAGER BOMBAY SAPPHIRE, ERISTOFF & GREY GOOSE From April 2015 to Present (9 months) Brand Manager, Foods Division @ BRAND MANAGER KNORR, BERTOLLI & MAIZENA Responsible for cooking categories among which Knorr, Unilever’s biggest brand. General management of the brands, category development and research of extra growth drivers. Collection of insights, identification of growth opportunities, tailor-made plans with customer teams. From June 2014 to April 2015 (11 months) Brand Manager, Home Care Division @ BRAND MANAGER SUN, ROBIJN, CIF & GLORIX Responsible for Belgium’s n°1 brand in machine dish wash market Management of brands’ portfolios, marketing and promotional strategies, planning of media-, promotional-, and advertising budgets Information collection and in-depth analysis of brands’ performances for decision making, collaboration with sales’ teams to develop tailor-made support plans, financial results ownership From January 2013 to June 2014 (1 year 6 months) Marketing Traineeship, Home & Personal Care Division @ DEODORANT / GROOMING TEAM FOR WILLIAMS, AXE, DOVE MEN+CARE & REXONA FOR MEN BRAND MANAGER WILLIAMS SHAVING Management of brand portfolio, development of support plans and national marketing mix Design of sustainable business model and strategic marketing support model BRAND MANAGER AXE, DOVE MEN+CARE & REXONA FOR MEN DEODORANTS Elaboration of marketing and promotional activities, awareness and penetration plans through media and commercial support Marketing mix strategy development, on-time delivery and results tracking, FMCG business sensitivity From September 2011 to December 2012 (1 year 4 months) Sales Representative Belgium @ REPRESENTATIVE FOOD & ACCESSORIES Sales force - Pet care products In charge of supply for fifty supermarkets and hypermarkets Daily tracking of clients’ needs, sales forecasting, understanding of direct customer development in the retail environment From August 2011 to August 2011 (1 month) Internship @ L’ORÉAL - Internship at L’Oréal Belgium, Professional Products Division Study for "L'Oréal Professional Business Club" internal consultancy group STRATEGY ANALYST – CUSTOMER DEVELOPMENT Proposition of new sustainable business models to management lead team in order to attract new customers Delivery of propositions to management; identification, assessment and selection of available data and opportunities MARKETING CONSULTANT - COMMUNICATION Enhancing the Business Club’s external customer awareness and services Identification of strengths and opportunities of the Business Club, definition of targets, strategy definition to achieve goals From July 2010 to September 2010 (3 months)

Master's degree, Marketing @ Solvay Brussels School From 2005 to 2011 Kirstie Barclay is skilled in: Stratégie