MS, Computer Science @
University of Louisiana at Lafayette
Kiran Surapaneni is a marketing professional with a successful track record and expertise in marketing cloud and on-premise technology products. Previously, Kiran has led global teams to develop and deploy mission-critical technology systems and founded an offshore software development team. Kiran has an MBA from the Tepper School of Business at Carnegie Mellon University and a Masters
Kiran Surapaneni is a marketing professional with a successful track record and expertise in marketing cloud and on-premise technology products. Previously, Kiran has led global teams to develop and deploy mission-critical technology systems and founded an offshore software development team. Kiran has an MBA from the Tepper School of Business at Carnegie Mellon University and a Masters in Computer Science from the University of Louisiana at Lafayette.
Expertise: Go-To-Market Strategy, Business Strategy, Product Marketing, Business Development, Product Launches, Market Analysis, Primary & Secondary Market Research, Competitive Analysis, Partner and Field Marketing, Sales Enablement & Training, Demand Generation Assets, Analyst Relations, Dashboards & Communications, Pricing, Financial Analysis, Community Development & Management.
Lead Product Marketing Manager @ Own the global product marketing of Cisco Hosted Collaboration Solution for Contact Center, Cisco’s cloud-based contact center, and market and competitive analysis functions across Cisco’s contact center portfolio. Create strategic business plans to grow revenue and market share and drive business development in select countries. From May 2014 to Present (1 year 8 months) San Francisco Bay AreaSenior Product Marketing Manager @ Own the global product marketing of Cisco Hosted Collaboration Solution for Contact Center, Cisco’s cloud-based contact center, and market and competitive analysis functions across Cisco’s contact center portfolio.
Launched Cisco’s first cloud-based contact center solution. Planned and executed product launch plans and Go-To-Market plans. Created product messaging and positioning and led the creation of sales enablement tools and competitive assets. Raised solution awareness through webinars and partner community and drove partner adoption to 10+ partners.
Engaged with leading contact center analysts, created portfolio positioning assets and championed Cisco’s inclusion into analysts’ annual market reports. Managed community to proactively keep partners and customers abreast of latest product information and to drive self-support.
Developed strategic business plans to grow revenue and market share. Led cross-functional teams to analyze markets and identify new revenue opportunities. Created quantitative model that compares total cost of ownership (TCO) across cloud and on-premise products for specific market segments. Analyzed and presented market share results and state-of-the-business dashboards across the contact center portfolio to senior management and global sales executives. From April 2011 to May 2014 (3 years 2 months) Greater Seattle AreaProduct Marketing Manager @ Owned the global product marketing of Cisco Unified Contact Center Express, Cisco’s contact center solution for the midmarket (SMB) and enterprise branch offices, and market and competitive analysis functions across Cisco’s contact center portfolio.
Planned and executed product launch plans and Go-To-Market plans. Created product messaging and positioning and sales collateral for field and channel enablement. Facilitated the development of playbooks, campaign call guides, and demand generation assets to drive sales.
Co-led the creation and delivery of semi-annual sales training programs to 1,400+ partners globally and successfully increased product revenue and market share.
Spearheaded the development of competitive assets and battle cards across Cisco’s contact center portfolio to highlight Cisco’s competitiveness and distinctive competencies and drive sales. Led primary and secondary market research on key competitors.
Developed quantitative models to compare perpetual vs. on-demand licensing and recommended optimal pricing strategies to maximize revenue. Developed sizing models to calculate addressable market for launching new products. From June 2009 to April 2011 (1 year 11 months) Business Strategy Intern @ Developed Software as a Service (SaaS) based strategic plan for BitArmor, a portfolio company of Innovation Works in the Information Security industry, to raise new venture capital.
Consulted industry analysts, surveyed customers, interviewed potential channel partners, and identified potential OEM partnerships. Analyzed the competitive landscape and developed response strategies including product messaging and value proposition. From May 2008 to August 2008 (4 months) Greater Pittsburgh AreaProgram Manager @ Owner of Verizon’s FiOS service activation nationally. Led a global team of 11 engineers to build technology solutions and manage the day-to-day technology operations of FiOS service activations for residential and business customers.
Managed vendor relationships and validated their technology for deployment. Consulted for Verizon’s Customer Service Centers and re-engineered processes across operations and 55+ technology systems and increased order success rate by 80%.
Founded and managed an offshore software team in India. From November 2003 to June 2007 (3 years 8 months) Tampa/St. Petersburg, Florida AreaTechnical Lead @ Led the service activation of Verizon’s fiber networks. Managed an engineering team to automate the service activation and reduced operational costs significantly. From October 2000 to November 2003 (3 years 2 months) Tampa/St. Petersburg, Florida AreaSenior Application Developer @ Developed technology solutions to reduce phone line diagnostic time and improve customer service. From March 2000 to October 2000 (8 months) Colorado Springs, Colorado AreaSoftware Engineer Consultant @ Provided technology consulting services to improve the operational efficiency of Telecommunications service providers’ networks. From August 1998 to March 2000 (1 year 8 months) Colorado Springs, Colorado Area
MBA, Marketing, Finance @ Carnegie Mellon University - Tepper School of Business From 2007 to 2009 MS, Computer Science @ University of Louisiana at Lafayette From 1996 to 1998 BE, Computer Science & Engineering @ University of Madras From 1992 to 1996 Kiran Surapaneni is skilled in: Product Management, Business Strategy, Product Development, Competitive Analysis, Cloud Computing, Business Analysis, Cross-functional Team Leadership, Enterprise Software, Go-to-market Strategy, Market Research, Quantitative Analytics, Marketing, Product Marketing, Product Launch, Marketing Strategy
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