I have extensive experience helping companies understand and leverage their customer data through the use of mathematical models and advanced data mining techniques. I am very skilled in both the science behind the analytics and the artistry of strong business acumen, which allows me to pull key behavioral triggers from large volumes of data and then integrate the insights that bring the most value to the business. I also strongly believe in measuring and tracking the resulting success and value through customized reporting and dashboarding.
Specialties: Data Mining, Predictive modeling, Cluster Analysis & Customer Segmentation, Customer Data, Statistical Modeling, Experimental design, and Trend Analysis
Senior Manager, Business Analytics and Data Science @ Lead Eventbrite's centralized Analytics and Data Science team supporting all of Marketing, Sales, Customer Support, Product, Finance and Strategy. From August 2015 to Present (5 months) San Francisco Bay AreaManager, Business Analytics @ From November 2014 to July 2015 (9 months) Senior Data Scientist, Marketing Analytics @ Managed Customer Analytics team, implementing statistical and data mining methods to yield insights from large volumes of structured and unstructured data to inform strategy. Customer analyses and strategy included:
-Organic behavior-based customer segmentation model that integrated customer data across all touch points
-Led direct and digital marketing teams to create targeted campaigns with personalized messaging
-Customer Lifetime Value modeling
-Customer Share of Wallet modeling
-Next most likely purchase modeling From June 2013 to June 2014 (1 year 1 month) Greater Denver AreaSenior Data Scientist, Operations Research @ From August 2012 to May 2013 (10 months) Data Scientist, Operations Research @ From June 2010 to August 2012 (2 years 3 months) Scientist, Operations Analysis & Math @ From May 2008 to June 2010 (2 years 2 months)
Master of Science (MS), Operations Research, Charles Stark Draper Fellow @ Massachusetts Institute of Technology From 2008 to 2010 Bachelor of Science (BS) Double Major, Mathematics and Operations Research, Distinguished Graduate @ United States Air Force Academy From 2004 to 2008 Kimberly Shenk is skilled in: Data Mining, Data Analysis, Operations Research, Analytics, Leadership, Statistical Modeling, Predictive Modeling, Statistics, Mathematical Modeling, Data Presentation, Customer Segmentation, Decision Analysis, Segmentation, Marketing Anlaytics, SQL