Kimberlie Christen's Email Addresses & Phone Numbers

Mobile marketer with a passion for entertainment and innovation. Over 12 years of experience creating buzz-worthy campaigns using the latest mobile technologies. Kimberlie currently leads mobile marketing efforts at Redbox, focusing on acquisition, engagement and retention through Redbox’s mobile offerings: mobile web, apps, push notifications and text club. Redbox continues to expand its mobile presence and is...

Mobile marketer with a passion for entertainment and innovation. Over 12 years of experience creating buzz-worthy campaigns using the latest mobile technologies. Kimberlie currently leads mobile marketing efforts at Redbox, focusing on acquisition, engagement and retention through Redbox’s mobile offerings: mobile web, apps, push notifications and text club. Redbox continues to expand its mobile presence and is looked at as a leader in the B2C digital marketing space. Named to Mobile Marketer’s Top 25 Mobile Women to Watch 2011.Senior Manager, Mobile Marketing @ • Leads strategy for Redbox’s mobile marketing channels including mobile web, mobile apps, push notifications and text club. • Development and execution of all B2C marketing initiatives and programs that drive downloads of Redbox’s mobile apps (iOS, Android, WinPhone and Kindle Fire), resulting in 16MM new downloads, a 130% increase. • Strategy and execution on all major Text club initiatives. Tasked with continually innovating and refining the experience, such programs have contributed to a 4.5MM/167% member Text club membership increase and $20MM in annual incremental revenue. • Effectively launched push notifications on both iOS and Android, maintaining a 40% push opt-in rate across platforms, driving $10MM in direct revenue annually. • Collaborate with Retail Marketing & Partnership teams to develop cross-branded mobile promotions with partners such as Safeway, Publix, 7-11, The Ellen DeGeneres Show and Radio Disney. Such programs contribute to an increase in channel growth, new customer acquisition and brand awareness. • Spearheaded Redbox’s first Dinner & a Movie partnership with Olive Garden, negotiating the first ever Redbox mobile call to action, featured in all national TV spots. Partnership resulted in 100MM media impressions for Redbox across TV, online, print and in-store. • Team with channel leads (email, social, online, SEO/SEM) to drive cross-channel growth and engagement and to ensure a seamless consumer experience across all digital channels. Each channel is leveraged to drive Text club opt-ins and app downloads as well as to raise awareness of the convenience and value of the Redbox mobile experience. • Manage agency partnerships to deliver on national and geo-targeted SMS and mobile push campaigns, focusing on platform reliability, resource management, technology dependability to guarantee Redbox’s program success. • Collaborate with the product teams to ensure app users enjoy a best in class mobile experience. From October 2011 to Present (4 years 3 months) Marketing Manager - Disney.com Mobile @ • Work with internal business units to develop roadmaps, strategies, promotions & strategic alliances extending Disney branded properties to online, mobile & new media platforms. • Collaborate with Product Manager to develop and execute strategies for Disney & Family.com on mobile web & connected devices. Defining the consumer experience for mobile web, applications & connected TVs. • Manage and execute content & marketing events driving engagement on Disney.com mobile. In FY11, increased monthly page views 90%, visits 90%, unique visitors 75% & average monthly video views 120%, making Disney.com the #1 entertainment mobile site & #1 with tweens/teens, mom’s 18-34 & adults 18-34. • Interface with all Disney business units (Studio, Parks, Records, etc) to brainstorm new and innovative ways to use SMS marketing. Developed first mobile CRM, currently at 80k guests, a 200% increase year over year. • Determine and communicate all mobile web and app programming weekly content updates. • Identify Disney.com synergy efforts and execute across the mobile network including site launches, takeovers, exclusive video premieres, content roll-outs, etc. • Execute consumer advertising efforts against Disney targeted properties. Includes managing budget, working with ad networks for campaign implementation, and end of campaign ROI analysis. Vendors include Ad Mob, Apple, Millenial and Nokia. • Consumer insights & analytics lead, conducting primary & secondary research, consumer targeting, ROI potential and product performance reports. Focus on cross-platform campaigns that encompass; online, mobile web, casual games, social media/community, premium content & videogames. • Manage SEM team in driving all mobile SEM efforts. • Continually work with Omniture Strategy Lead to find inefficiencies and growth opportunities in Omniture mobile reporting. From November 2007 to October 2011 (4 years) Associate Marketing Manager – Disney.com Mobile @ • Managed projects and deliverables with media outlets and internal creative team. • Assisted in the development of content, lead creation and updates of key mobile related websites. • Worked with outside vendors to manage the creative execution of mDisney.com. • Executed trade and consumer advertising strategies set by senior management against Disney targeted properties. • Assisted in PR strategy by assessing current marketing trends and exposure and developing compelling programs that increased mobile content awareness. • Managed the creation of presentations, sales materials and video sizzle reels promoting Disney and Starwave mobile products. • Coordinated ad banner production for the Disney Mobile web and 3rd party, mobile to mobile ad buys. Included submitting CTAs, marketing approval, and distribution to Consumer Insight team. • Execution of all Disney branded SMS campaigns: Included maintaining and distributing keyword document to appropriate parties, activating and deactivating Disney & Starwave keywords on schedule and work alongside SMS vendor to ensure seamless execution of all SMS texting campaigns. • Mobile Web redirects: Create and reserve vanity URLs for the Disney Mobile web and work alongside DOL in completing redirects by launch of program. From 2007 to 2010 (3 years) Marketing & Communications Manager @ • Developed overall branding of all printed communication consistent with the vision set by the senior leadership. • Managed content, production, communication and distribution of the weekly e-newsletter. • Screened and approved all collateral materials submitted by outreach groups. • Developed trafficking process for all collateral materials. • Communicated with staff and community leaders regarding any changes to process and procedures as they related to marketing and communications. • Develop overall branding of www.kingsharbor.org, consistent with the vision set by senior leadership. • Creative development of KHC website. • Communicated with key outreach leaders to ensure proper representation of each team’s vision on the website. • Supervised monthly content updates to www.kingsharbor.org. From 2005 to 2007 (2 years) Marketing Coordinator @ • Assisted in trade/consumer advertising efforts and coordinate projects and deliverables with media outlets and the internal creative team. • Coordinated tradeshow exhibit and marketing efforts behind Licensing Show International, MAGIC and Toy Fair. • Proofread and approve all internal and external marketing materials. • Copy writing and proofreading of quarterly MGM Consumer Product newsletters. • Negotiated costume usage deal to increase brand awareness and department revenue. • Created and maintained system for monitoring worldwide usage of all MGM costume characters. • Reconciled annual marketing budget. • Assisted in worldwide marketing efforts for the Pink Panther 40th Anniversary celebration. Activities include a special edition DVD giftset, music CDs (Virgin, BMG and Concord Records), MGM Networks promotion (100 international channels) USPS postage stamp, MGM Grand Bellagio events and $1.5M promotions with automotive, casino/hotel, apparel and cosmetics companies. • Coordinated marketing promotions for MGM brands (Pink Panther, Stargate, Tiny Planets, Rocky, Legally Blonde 2). From 2004 to 2005 (1 year) Marketing Assistant @  Assisted Vice President of Worldwide Marketing and two Marketing Managers. Duties included scheduling meetings, processing expense reports, answering incoming calls, ordering office supplies as well as other administrative needs. • Processed all incoming invoices and managed all other accounting needs. • Created and maintained system for compiling and archiving press coverage associated with worldwide marketing efforts. From 2003 to 2004 (1 year) Organizational Leadership @ Biola University Kimberlie Christen is skilled in: Digital Media, Mobile Marketing, SEM, Advertising, Product Management, Mobile Devices, Analytics, Marketing, Digital Marketing, Copywriting, Marketing Management, CRM, Creative Direction, Customer Insight, Digital Strategy