I have over seven years of experience in marketing, progressing from entry-level to management. During this time I have built and led teams, managed budgets, created successful marketing strategies, managed projects and delivered various marketing campaigns. Technology and software have been integral throughout my marketing career. I have a working knowledge of the following: CRM: LexisNexis InterAction...
I have over seven years of experience in marketing, progressing from entry-level to management. During this time I have built and led teams, managed budgets, created successful marketing strategies, managed projects and delivered various marketing campaigns. Technology and software have been integral throughout my marketing career. I have a working knowledge of the following: CRM: LexisNexis InterAction and various in-house systems. Analytics: Google Analytics, Google Webmaster Tools, KissMetrics Web: Various Content Management Systems, basic HTML and a solid understanding of SEO Email Service Providers: MailChimp, MailCentral and Vuture Paid Advertising Platforms: Google Adwords, LinkedIn sponsored advertising Social Media: Hootsuite, TweetDeck, True Social Metrics and BuzzSumo Design: Adobe Photoshop and InDesign I know what the key digital marketing channels are and understand the relationship of each channel with the others within the digital ecosystem. This knowledge along with a big picture view of macro-trends such as mobile, social and content marketing enable me to create marketing strategies that optimise each channel to compliment one another.Marketing Manager @ From October 2015 to Present (3 months) Data & Digital Manager @ BLM relies on email Marketing and CRM to develop relationships with customers. My role ensured that these two technologies integrated and worked together. I focussed on bringing a mentality of continual improvement to both of these areas. This improved the quality and quantity of contact data on the database, and the impact and success of email campaigns. Creating a website lead generation model provided BLM with new contacts. This process proved the value of inbound marketing to a law firm and has encouraged investment into content marketing. Through analysis and benchmarking I implemented monthly reporting across CRM and all digital channels. This was the catalyst for budget agreement to develop a new website from the Operations Board. From January 2015 to October 2015 (10 months) Manchester, United KingdomSenior Marketing Manager | Online Marketing Manager | Online Marketing Executive @ Senior Marketing Manager (April 2013 - December 2014) Online Marketing Manager (August 2011 - April 2013) Online Marketing Executive (August 2009 - May 2011) Five year employment developing from initial role as Online Marketing Executive to Senior Marketing Manager, responsible for the digital marketing team at one of the world’s leading technical recruitment companies. My role included managing the strategic planning, budget management and output of the digital team as well as advising individuals responsible for regional marketing globally. The digital marketing team worked alongside the communications and tenders teams to provide the organisation with the specialist marketing support required to ensure Fircroft retains a competitive advantage in both b2b and b2c markets. Key achievements included: - Overseeing significant return on investment (£2.1 million revenue) in 2013/14 - Project management of the design and launch of the company’s core digital assets, inclusive of global website and regional websites in multiple languages - Integrating key industry-specific software and technology into the organisation’s workflows to generate efficiency and cost savings, examples include Daxtra and Broadbean - Managing the design and launch recruitment digital assets and campaigns for key clients, notable examples include Bentley Motors and Saudi Aramco - Seconded to Fircroft’s Brisbane office for two years to lead a marketing strategy to increase awareness in Australia and South East Asia. During five years working at Fircroft I developed relationships with employees at all levels of the company, and worked with various stakeholders across the projects I implemented. These relationships ranged from assisting recruitment teams with small campaigns in order to attract niche candidates, to planning and implementing improvements to the global CRM system with the board of directors. From August 2009 to December 2014 (5 years 5 months) Marketing Assistant @ From April 2008 to August 2009 (1 year 5 months) CIM Diploma, Digital Marketing @ The Manchester Metropolitan University From 2009 to 2011 BA Hons, Marketing, 2:1 @ Leeds Metropolitan University From 2003 to 2006 Kieron Mayers is skilled in: Digital Marketing, Marketing Strategy, Online Marketing, Strategy, Marketing, Social Media, Social Media Marketing, Management, Email Marketing, CRM, SEM, Google Analytics, SEO, Project Management, Project Planning
Evolution Recruitment Solutions Ltd, UK
October 2015 to Present
Data & Digital Manager
January 2015 to October 2015
Manchester, United Kingdom
Senior Marketing Manager | Online Marketing Manager | Online Marketing Executive
August 2009 to December 2014
Meridian Business Support
April 2008 to August 2009
What company does Kieron Mayers work for?
Kieron Mayers works for Evolution Recruitment Solutions Ltd, UK
What is Kieron Mayers's role at Evolution Recruitment Solutions Ltd, UK?
Kieron Mayers is Marketing Manager
What industry does Kieron Mayers work in?
Kieron Mayers works in the Marketing and Advertising industry.
Issued by Computing Security Awards · October 2015
Issued by Recruiter · October 2015
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