Digital Manager @ Digital lead and Strategy From March 2015 to Present (8 months) Tokyo, JapanOnline Marketing Regional Manager - APAC @ Happy new member of our mother brand: EF Education First, world leader in language travels and university preparation
Digital Manager @ Digital lead and Strategy From March 2015 to Present (8 months) Tokyo, JapanOnline Marketing Regional Manager - APAC @ Happy new member of our mother brand: EF Education First, world leader in language travels and university preparation programs abroad.
Supervising the overall online Marketing and campaigns for APAC region. Bridge between online and offline and more (expos, campaigns, branding, ads, websites, business analysis, CRM, social media, partnerships...)
Please send me a message for any brand/media partnership in Asia. From October 2013 to March 2015 (1 year 6 months) Hong KongOnline Marketing Global Manager - eCommerce @ + Mobile Portal Owner
Define and implement with Top management the Mobile strategy of EF Englishtown Global and China Markets
Create a consistent mobile phone user experience and develope a new lead generation channel
Collaborate with our lead graphic designer and finalize the look and feel
Remotely manage our Dev team based in Shanghai under Agile Scrum methodology
Succesfully launch HTML5/CSS3 mobile site for US Market: http://m.englishtown.com
(Double rate for our Lead generation)
Prepare a global launch in 15 other languages with semi-localized versions
+ eCommerce Global Manager
Oversee and maintain content for multilingual desktop Global sales pages
Communicate with country managers and optimize our user experience and conversion funnels
Create new conversion funnels and layouts for the upcoming version of China Sales Pages
Generate analytics reports using Omniture and other internal tools
+ SEO Strategist
Audit current websites and identify the different issues and bad practices
Implementing minor fixes and preparing a full update with next website version
Train and assist our business/dev teams in both Hong Kong and Shanghai offices From August 2011 to October 2013 (2 years 3 months) Hong KongSEO and webmarketing manager @ Responsibilities:
Developing SEO strategies for E-nova and clients
Business Development
Developing Web Marketing Strategy for ClickonFrench.com another project of our Start-Up
Establishing a community management strategy from scratch
Skills:
Innovation
Analytical and deductive skills
Web-Marketing and Google Ranking techniques
Social Media Expertise From November 2010 to July 2011 (9 months) Web-Marketing and Sales Manager @ Responsibilities:
Finding new customers
Developing Web-Marketing strategies for the customer’s websites
Managing the outsourced workforce
Skills:
Leadership skills
Teamwork and group participation
Web-Marketing and Google Ranking techniques
Human resources management From August 2009 to November 2010 (1 year 4 months) Web-Marketer and Copywriter @ Responsibilities:
Writing internet-marketed articles
Developing Google ranking strategies
Developing Web-Marketing Strategies
Skills:
Excellence target setting
Web-Marketing tools usage From August 2008 to July 2009 (1 year) Project Manager @ Responsibilities:
Management of the Designers Team
Development of Marketing Strategies
Business Plan for a Tourist Shop subsidiary
Skills:
Leadership Skills
Product Development Strategy
Usage of design tools as Illustrator and Photoshop From December 2008 to April 2009 (5 months)
BBA, Marketing and International Business @ INSEEC From 2009 to 2011 Bachelor, Marketing and International Management @ From 2009 to 2010 Khalil Maaouni is skilled in: Global Business..., Omniture, E-commerce, Online Marketing, Web Marketing, Web Analytics, A/B testing, SEO, Marketing Strategy, Social Media, Marketing, Online Advertising, Web Project Management, SEM, Digital Marketing, Affiliate Marketing, PPC, Entrepreneurship, Business Development, Google Analytics, User Experience, User-centered Design, Team Leadership, Mobile Marketing, Multicultural..., Merchandising, Conversion Optimization, Project Management, Business Intelligence, Integrated Marketing, Funnel Optimization, Product Marketing, Go-to-market Strategy, Content Strategy, Multi-channel Marketing, Technology Evangelist, International Business...